# Alberto Attia

> AI and UX

Location: San Francisco, California, United States
Profile: https://flows.cv/albertoattia

As a Product Design Leader, I thrive on delivering exceptional outcomes at the intersection of user experience, business goals, and design team development. With a proven track record of boosting revenue, reducing operational costs, and driving innovation, I collaborate seamlessly across teams to deliver transformative design solutions. My leadership style emphasizes empowering teams, fostering creativity, and leveraging cutting-edge design systems to elevate user experiences and business performance.

## Work Experience
### Head of Design and AI Product Evangelist @ Serv
Jan 2025 – Present

### Principal Product Designer @ Serv
Jan 2024 – Jan 2025

### Senior Manager, Product Design @ Grove Collaborative
Jan 2022 – Jan 2023 | San Francisco, California, United States
Managed a team of 6 designers; launched a Health & Wellness expansion in just 1 week, achieving a +7% increase in ATC (Add to Cart rates).
Optimized VIP Program UI, reducing churn by 7%, and revamped the homepage, leading to a +2% conversion increase.
Led the creation of the 2H23 roadmap through collaborative Design Thinking workshops.
Improved operational efficiency, reducing costs by streamlining tools and hiring offshore researchers.

### Senior Manager, User Experience @ Conversica
Jan 2021 – Jan 2022 | San Mateo, California, United States
Spearheaded a 0-to-1 redesign of the Automotive portal, driving $9M in revenue.
Developed Conversica's first Design System, increasing ship velocity by 14%.
Enhanced AI Agents' user experience, contributing to Product-Led Growth strategies.

### Principal UX Architect @ Albertsons Companies
Jan 2019 – Jan 2021 | Pleasanton, California, United States
Directed a team to integrate 18 brands into one seamless mobile experience, generating $770M in additional revenue.
Oversaw the "Pantry" omnichannel design system from inception to execution.
Transitioned the design team to Figma, enabling mobile-first expertise.

### Senior UX Architect @ Albertsons Companies
Jan 2018 – Jan 2019 | Pleasanton, California

### UXD Instructor @ Academy of Art University
Jan 2015 – Jan 2018 | San Francisco, California, United States

### Head of User Experience @ Cater2.me
Jan 2015 – Jan 2018 | San Francisco, California, United States
Revolutionized an agent platform, migrating from an Access database to a modern web solution.
Managed and mentored designers transitioning from non-UX backgrounds.

### User Experience Consultant @ Xmartlabs
Jan 2014 – Jan 2015 | Montevideo, Uruguay

### Principal Owner @ USERPOWER
Jan 2009 – Jan 2014 | Panama City, Panamá, Panama
Delivered end-to-end design consulting for international clients in sectors like eCommerce, social media, and travel.

### Product Manager, UX @ Copa Airlines
Jan 2000 – Jan 2009 | Panama City, Panamá, Panama
Led a team delivering a redesigned website in 3 languages, expanding the user base to 30M.
Designed and optimized Copa Airlines’ booking engine, enhancing user journeys and funnel conversion.


## Education
### Universidad Católica Santa María La Antigua

### Industrial Engineering
Universidad Latinoamericana de Ciencias y Tecnologia


## Contact & Social
- LinkedIn: https://linkedin.com/in/albertoattia

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Source: https://flows.cv/albertoattia
JSON Resume: https://flows.cv/albertoattia/resume.json
Last updated: 2026-04-13