• Developed brand identities and visual systems in collaboration with design studios and startups, enhancing brand experiences.

• Integrated design and development workflows across mobile, web, and TV OS platforms, ensuring user-centered design implementation.

• Applied UX design principles to create innovative solutions, improving user engagement and satisfaction.

• Led user research and usability testing to guide design decisions, aligning products with user needs and business goals.

Coordinated cross-disciplinary teams to promote collaboration and achieve project objectives, delivering high-quality product experiences.

Utilized design software and tools to produce visually appealing and user-friendly interfaces, improving user interaction and accessibility.

• Oversaw a team of 6 designers in creating strategic features such as Deals Hub & Incentive Network, Shopping Hub, and Package Tracking & Returns. Maintained a 95% on-time delivery rate in an agile environment while managing multiple projects simultaneously. Implemented data-driven design strategies for products and deals offerings, resulting in a 12% increase in deal redemptions, an 18% reduction in user bounce rate, and a 38% increase in returning user offer engagement.

• Led and co-designed the integration of Honey shopping features into the PayPal app, including price tracking, product drop-lists, and price comparison/history functionalities. Spearheaded the rapid redesign of core PayPal app pages, delivering a refreshed look and seamless implementation.

• Developed a comprehensive design system framework, impacting 44 UI library components and revising 150 token styles. This effort achieved a 95% adoption rate and 83% engineering implementation.

• Fostered cross-functional collaboration and cultivated an innovative culture, promoting strategic thinking and iterative design processes. This approach significantly elevated PayPal's user experience and team productivity.

• Led the design and launch of Loyalty Cards, SKU Framework, Package Tracking & Returns experiences, driving an increase in active users and setting new benchmarks for user convenience and satisfaction within e-commerce transactions.

• Implemented rigorous UX research process to validate concepts and inform design decisions, significantly enhancing user experience and engagement.

• Focused on results and leveraged data-driven insights to guide design decisions, resulting in a significant impact on the company's user base and aligning with strategic company initiative goals.