# Alberto Carvajal > Product Design Leader | Transforming User Experiences through Design Leadership & Innovation Location: Oakland, California, United States Profile: https://flows.cv/albertocarvajal As a Product Design Leader at PayPal, I've helped revolutionize e-commerce experiences by integrating innovative shopping features with user-centric design. Leveraging my expertise in UX, management, and product strategy, I have led multidisciplinary teams to transform strategic visions into groundbreaking products. My data-driven approach resulted in the successful launches of the Deals Hub and Package Tracking & Returns, significantly boosting user engagement and deal redemptions. By fostering an agile, collaborative environment, we have consistently delivered compelling experiences that resonate with millions of users while achieving key business objectives. My leadership style empowers designers to push the boundaries of innovation, setting new standards in e-commerce convenience and satisfaction. I thrive on transforming ideas into impactful realities, always balancing user needs with business goals in the dynamic digital landscape. ## Work Experience ### Principal Product Designer - Marketplaces @ ID.me Jan 2025 – Present | Mountain View, California, United States ### Staff Product Designer - Seller Financials @ eBay Jan 2024 – Jan 2025 | San Francisco, California, United States ### Product Design Consultant @ Product Design Jan 2013 – Jan 2025 | San Francisco Bay Area • Developed brand identities and visual systems in collaboration with design studios and startups, enhancing brand experiences. • Integrated design and development workflows across mobile, web, and TV OS platforms, ensuring user-centered design implementation. • Applied UX design principles to create innovative solutions, improving user engagement and satisfaction. • Led user research and usability testing to guide design decisions, aligning products with user needs and business goals. Coordinated cross-disciplinary teams to promote collaboration and achieve project objectives, delivering high-quality product experiences. Utilized design software and tools to produce visually appealing and user-friendly interfaces, improving user interaction and accessibility. ### Product Design Manager - Consumer @ PayPal Jan 2021 – Jan 2024 | San Francisco Bay Area • Oversaw a team of 6 designers in creating strategic features such as Deals Hub & Incentive Network, Shopping Hub, and Package Tracking & Returns. Maintained a 95% on-time delivery rate in an agile environment while managing multiple projects simultaneously. Implemented data-driven design strategies for products and deals offerings, resulting in a 12% increase in deal redemptions, an 18% reduction in user bounce rate, and a 38% increase in returning user offer engagement. • Led and co-designed the integration of Honey shopping features into the PayPal app, including price tracking, product drop-lists, and price comparison/history functionalities. Spearheaded the rapid redesign of core PayPal app pages, delivering a refreshed look and seamless implementation. • Developed a comprehensive design system framework, impacting 44 UI library components and revising 150 token styles. This effort achieved a 95% adoption rate and 83% engineering implementation. • Fostered cross-functional collaboration and cultivated an innovative culture, promoting strategic thinking and iterative design processes. This approach significantly elevated PayPal's user experience and team productivity. ### Sr. Product Designer @ PayPal Jan 2020 – Jan 2021 | San Francisco Bay Area • Led the design and launch of Loyalty Cards, SKU Framework, Package Tracking & Returns experiences, driving an increase in active users and setting new benchmarks for user convenience and satisfaction within e-commerce transactions. • Implemented rigorous UX research process to validate concepts and inform design decisions, significantly enhancing user experience and engagement. • Focused on results and leveraged data-driven insights to guide design decisions, resulting in a significant impact on the company's user base and aligning with strategic company initiative goals. ### Senior Product Designer @ Beyond Jan 2020 – Jan 2020 | San Francisco, California, United States • Collaborated with UX research and strategy teams to conceptualize and design cross-platform user experiences for various clients. • Ensured alignment with product visions and strategic goals through close partnership with product managers and stakeholders. • Led the creation of wireframes and visual refinements, delivering impactful designs within tight deadlines. ### Sr. Product Designer - Mobile App @ Macy's Jan 2019 – Jan 2020 | San Francisco, California • Led Macy's app Loyalty program's redesign, enhancing user’s experience by solving critical pain points. • Collaborated with UX research to validate design decisions using qualitative and quantitative methods. • Partnered closely with engineers, product managers, and data analysts to craft cohesive product and UX strategies. • Managed and prioritized tasks independently, ensuring deadlines were met and results presented to stakeholders. • Mentored designers to elevate their skills and played a crucial role in recruiting new talent, contributing to the UX team's growth. ### Sr. Product Designer @ Emotive Brand Jan 2017 – Jan 2019 | Oakland, California • Designed award-winning digital experiences for both B2B and B2C clients across web and app platforms, significantly enhancing brand experiences. • Worked with brand teams to effectively shape and establish strong brand identities. ### Sr. Product Designer @ Kanopy Jan 2016 – Jan 2017 | San Francisco, California, United States • Crafted comprehensive app experiences for mobile (iOS, Android), tablet, web, and TV OS platforms (Apple TV, Roku, Fire TV, Chromecast), ensuring seamless user interaction across devices. • Engaged in close collaboration with engineering and development teams to construct and launch these diverse applications, facilitating a unified and engaging user experience. ### Brand/UI Designer, Teak @ Teak Jan 2017 – Jan 2017 | San Francisco, California, United States Collaborated with Teak's brand team on the Lagunitas website design, focusing on branding and UI for both web and mobile platforms. Created the Adepar Christmas card, incorporating visual and motion graphics. ### Brand/Visual Designer @ XYZ Jan 2016 – Jan 2017 | San Francisco, California, United States Designed different web experiences for XYZ's clients like Fox Sports (branding) , Asia TV (UI for virtual tour), Mitsubishi (UX/UI for RD model), XYZ (branding, identity, UI website,) ### Product Designer @ Zoltán Technology, Inc. Jan 2016 – Jan 2017 | Palo Alto, California, United States Helped conceptualized and design the user interface and UI elements for Zoltán's smartwatch & app. Designed Zoltán's logo & brand identity. ### Brand Designer @ Gensler Jan 2016 – Jan 2016 Responsible for conceptualizing and designing digital brand experiences and environmental graphics. ### Visual Designer @ Iron Creative Jan 2016 – Jan 2016 | San Francisco, California, United States Help design for Sales Force (microsites and Facebook collaterals), Leisure Sports App (UI/Visual) ### Art Director @ SOMA Magazine Jan 2014 – Jan 2015 Responsible for designing and laying out magazine content, photography and overall visual style (both printed and interactive digital editions.) ### Partner / Marketing and Advertising Manager—Gerente de Mercadeo y Publicidad @ Movil Media S.A. Jan 2006 – Jan 2010 | Colombia Developed and managed marketing, sales and advertising strategies; handled all negotiations with advertising and media agencies. ## Education ### Master in Fine Arts in Graphic Design Academy of Art University ### Graduate Marketing Specialization—Especialización en Mercadeo in Marketing Pontificia Universidad Javeriana ### B.S. in Business Administration Major with focus in Marketing and Sales—Administrador de Empresas, Marketing Major Universidad Icesi ## Contact & Social - LinkedIn: https://linkedin.com/in/ajcarvajalr - Portfolio: https://www.acarvajal.com/work-samples - Portfolio: https://www.acarvajal.com --- Source: https://flows.cv/albertocarvajal JSON Resume: https://flows.cv/albertocarvajal/resume.json Last updated: 2026-04-13