# Alberto Ishida

> Leading Product Design @SPAN

Location: San Francisco, California, United States
Profile: https://flows.cv/albertoishida

Currently creating & executing a new vision for the grid we share.

Inspired by: Sociology, Studio Art, Sound System Culture.
Portfolio: https://albertoishidadesign.com/

## Work Experience
### Staff Product Designer @ SPAN
Jan 2025 – Present

### Senior Product Designer @ SPAN
Jan 2024 – Jan 2025

### Product Designer @ SPAN
Jan 2023 – Jan 2024 | San Francisco Bay Area

### Senior Product Designer @ Card79
Jan 2022 – Jan 2023
• Refined and delivered human-centered storyboards around product needs and opportunities in the EV (electric vehicle) arena. Storyboards demonstrated holistic thinking and informed internal business strategy. 

• Led the development of core user flows & prototypes that helped an early-stage startup develop an MVP product.

### UX Designer @ Yohana
Jan 2020 – Jan 2022
Yohana, a Concierge service for families.

• Advocated for and shipped security-based mobile UX features in collaboration with product, engineering, and legal that improved user retention.

• Exercised systems thinking to create product service ecosystem maps that visualized complex interactions. Ecosystem map advanced alignment across teams.

• Generated UX concepts for early-stage mobile & web product definition that clarified goals and accelerated the 1.0 product launch. 

• Worked closely with engineering and product managers to solve ambiguous user challenges and produce detailed UX & engineering deliverables.

• Facilitated innovation brainstorms with product leadership that turned ambiguous problems into clear strategic goals for roadmap planning.

### Product Designer @ Noon Home (acquired)
Jan 2017 – Jan 2020
Connected lighting system for modern living.

• Designed end-to-end UX for intelligent lighting system from Pre-launch to Exit (Acquired by Savant Systems & Racepoint Energy)

• Prototyped unique IoT (Internet-of-things) device and mobile phone interactions that resulted in a scalable cross-platform experience.

• Delivered user-journey maps, user flows, and animation specifications for iOS and Android devices. Deliverables helped ship the 1.0 product on schedule. 

• Diagramed a complex product system with four touchpoints demonstrating onboarding and everyday use. Diagram was a source of truth that helped facilitate team alignment.

• Tested low-fidelity and high-fidelity motion forward prototypes. Outcomes improved intuitive interaction partners and overall system usability.

### Visual Interaction Design Teaching Assistant @ California College of the Arts
Jan 2015 – Jan 2015 | San Francisco Bay Area
• Presented core visual interaction design principles and their relationship to engagement & usability. 

• Conducted practical design critique sessions that helped undergraduate students communicate intent, evaluate work and provide actionable feedback.

### UX/ UI Consultant @ Freelance
Jan 2014 – Jan 2015 | Greater Los Angeles Area


## Education
### Master’s Degree in Interaction Design
California College of the Arts

### Dual Degree in Studio Arts & Sociology
UC Irvine


## Contact & Social
- LinkedIn: https://linkedin.com/in/albertoishida
- Portfolio: http://albertoishidadesign.com/

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Source: https://flows.cv/albertoishida
JSON Resume: https://flows.cv/albertoishida/resume.json
Last updated: 2026-03-25