Built the full-stack privacy-preserving collaboration engine that enabled client campaigns to achieve 50% incremental sales uplift and 36% CPA efficiency (per Amazon case studies).

Architected audience matching features using AWS Clean Rooms, unlocking 35% of campaign reach on Safari/cookieless browsers—supply that was previously unaddressable.

Established the AWS CDK infrastructure backbone for 10+ microservices, building the deployment pipelines and observability systems that allowed the team to scale.

Took ownership of the real-time creative editor, engineering performance optimizations that helped reduce campaign turnaround from weeks to 12-24 hours.

Executed a systematic refactor of the Web Beacon pipeline (Google Pub/Sub), improving data ingestion reliability to support an 80% identity match rate across 140 million households.

Developed backend API endpoints and data models supporting high-intent campaigns, contributing to a 167% conversion lift for key accounts (per published case studies).

Created contract analysis features to support front office decision-making processes.

Contributed to NBA analytics systems, focusing on player evaluation and strategic planning.