• Spearheaded Awoo's transition from SEO consulting to GEO SaaS, establishing a comprehensive GEO roadmap.

• Conducted extensive market research to identify opportunities and inform product development.

• Developed and tested the MVP through vibe coding, ensuring alignment with user needs.

• Supported go-to-market strategies, contributing to Awoo's recognition as a leading Asia-native GEO solution.

Building the full UI/UX layer from scratch when I first joined Bloomreach, which helps merchandisers to utilize the power of AI and deliver a magical shopping experience for eCommerce users. After the UI platform initiation stage, I focus on building a team of excellent product designers and processes to make the whole prod/eng machine to be market-driven and reach UX excellence. A few notable achievements.

• Growing ARR from 30M to 100M+ in 6 years

• Establish Merchandising product differentiation. Among ECommerce retailers and brands, Blooreach's merchandising capability is considered one of the most advanced toolings on the market.

• Grow the product design team from 2 to 8

• Improving customer NPS by 50% in 2 years

• Establish design system and research process

• Work with acquired teams to integrate their features with the core product set.

As a Product Design Lead for Inkling’s Habitat Authoring and Analytics products I lead teams of User Experience Designers and User Researchers to build the world class web base Ebook Editor and Analytics Platform for tracking our digital content consumption. We support publisher clients such as Pearson to build academic textbook that's web and mobile native, and cooperate client such as Airways New Zealand to build employee training content.