Product designer, founding employee, and acting product owner of the Aduna User Plane — the primary engagement surface interface for a joint venture between Ericsson and 12 major carriers (AT&T, Deutsche Telekom, Vodafone, América Móvil, and others), representing over 5.3Bn Mobile Subscribers. Took the portal from ambiguity to launch in under six months: multi-tenant portal serving five distinct user types with RBAC/ABAC-driven access, spanning configuration workflows, compliance certification, market insights dashboards, and pricing. In house design lead for Aduna brand launch at MWC '25 with Prophet (UK) and Brandfuel, and presented live Operate TMF931 demo on main stage at TM Forum DTW Ignite (Copenhagen) alongside Vodafone, Telus, and Nokia.

Led prototyping for Number Verify 2.0 — next-generation phone verification replacing SMS OTP with silent network-level authentication, developed through the CAMARA open API standard in collaboration with Google and Apple (now shipping as Firebase TS.43). Translated complex multi-step carrier call flow into testable end-to-end experiences; built Consent Capture SDK prototypes for iOS and Android. Created the interactive demo framework for MWC '24, directed a Volume LED video shoot in Seattle, and served as the primary subject-matter expert across carrier events, fielding questions from representatives of T-Mobile, Verizon, DT, Orange, government, military, and CPaaS stakeholders.

Led a cross-platform team (iOS, Android, web) building Dynamic End-User Boost — a cloud infrastructure platform for network Quality on Demand optimization. Designed and built dual-platform system: enterprise management portal (configuration, monitoring, access control, analytics) and white-label consumer-facing application (built to be branded by carriers and touched by their tens of millions of subscribers). Piloted with SmarTone (Hong Kong) and Bell (Canada), deploying to Hong Kong for live network testing. Co-inventor on two patents; awarded Ericsson Key Contributor (top ~100 out of 100K+ employees). Foundational patterns directly evolved into the QoD Demo (in partnership with SmarTone & Blacknut Games) demoed at MWC '23.

Co-founded a three-sided hospitality marketplace connecting hotels, travel influencers, and consumers. Designed three product surfaces (consumer booking, hotel analytics dashboard, creator content tools), built full-funnel event tracking in Segment.io, and mastered PowerBI for executive reporting. A/B tested ad creative across Facebook, Instagram, and Twitter — discovered that highest-click assets didn't produce highest conversions, leading to funnel-stage-appropriate KPI governance.

Co-founded interactive engagement platform powering live audience experiences for Entertainment Weekly / Game of Thrones (319K votes in 4 days), Fox / X-Factor, American Express (Amazon.com homepage), Pepsi, Condé Nast, Roc Nation, and 40+ other brand and publisher partnerships. 35M+ audience interactions, 80% engagement rate, 88% response rate improvement over previous solutions. Owned the full product design and product lifecycle from platform architecture to analytics, and built the founding engineering and creative teams. Partnered directly with editors, media teams, and brand leads at major publishers to shape the right interactive format per story/sponsorship, then translated it into shippable quiz/poll mechanics. Aligned interaction design with publisher monetization and ad ops—structured flows to support resellable sponsorship units, improve yield/CPM performance, and enable ad refresh within publisher policies without breaking UX or embed constraints.