# Alejandro Franceschi > Emmy + Lumiere awarded Creative Director | ComfyUI | GenAI | X: Dept. of Education, Meta, Apple, Amazon, Splunk & Cisco | Posts ≠ opinions ≠ endorsements Location: San Francisco, California, United States Profile: https://flows.cv/alejandrofranceschi I am presently open to opportunities anywhere in the world. Please inquire directly via messaging, not email. Thank you. You can set up a 15m meeting with me at: https://tidycal.com/contactalejandrofrancesch My video posts here on YouTube: https://sleek.bio/alejandrofranceschi As a seasoned professional with extensive experience in creative leadership, I specialize in leveraging the power of storytelling, media, technology, and design to drive innovation across industries. These efforts elevate products, drive their adoption, teach, and create immersive, engaging, and delightful digital experiences. My expertise spans animation, visual effects, and digital innovation, where I’ve guided local, regional, and global teams in producing industry-leading content from government, to startups, SMBs, to Fortune 500/100/10 companies in B2B and B2C brands. Beyond the entertainment sector, I am passionate about applying creative strategy and technical innovation to diverse domains, including life sciences, education, theme parks, retail, marketing, and advertising. I bring a holistic and empathic approach to leadership, combining creative vision with strategic business insight to solve complex challenges, elevate brand experiences, and foster collaboration across multidisciplinary teams. Whether developing immersive media experiences or driving digital transformation, I thrive at the intersection of creativity and technology, positioning companies to stay ahead of industry trends and achieve sustainable growth. Awards: Emmy, Lumiere, Silver and Bronze Telly, Aurora, and International Platinum AVA Over 120 additional certifications and licensing verifiable on LinkedIn. Posts ≠ opinions ≠ endorsements Key Skills Summary: Executive leadership, business strategy, strategic partnerships, creative direction, client and stakeholder engagement, industry thought leadership, mentorship and leadership development, global team management, animation and VFX production, creative innovation, virtual production technologies, immersive media (VR, AR, mixed reality), project management, cross-functional collaboration, digital transformation, budgeting and financial oversight, technology integration in creative industries, AI in creative production, negotiation and contract management, storytelling and creative innovation, and emerging media. Adobe CC Suite. Unreal Engine. Reallusion. Rokoko. Maxon. Metahuman. Quixel. Twinmotion. Stable Diffusion. Flux. CivitAI. ComfyUI. RunwayML. Office365. Teams. Google Workspace. Clickup. Jira. Asana. ElevenLabs. Nuke. Digital Cameras. ## Work Experience ### Advanced Imaging Society @ The Advanced Imaging Society Jan 2018 – Present | Los Angeles Metropolitan Area In 2018, the startup I founded was the recipient of the "Best Live Action VR" Lumiere award, from the Advanced Imaging Society (Variety, 2018, full list of winners): https://snip.ly/lssxnw The Advanced Imaging Society, where I am a voting member, welcomes companies committed to excellence, who share in our aim to usher In the next generation of premium consumer #technology. https://theadvancedimagingsociety.com/ The Advanced Imaging Society was formed in 2009 by our industry’s creative stakeholders including: The #WaltDisneyStudios #MotionPictures, #DreamWorks #Animation, #Sony, #Paramount, #IMAX, #Dolby, #Panasonic, #MasterImage & others, to advance the #creative #arts & #sciences of #digitalimaging. As new, cutting edge #technologies come to the forefront, the Society has been charged with “informing the #content #pipeline ” of professionals on these emerging #innovations. Where #Technology Meets the #Business of #Content With chapters in the U.S., China, Japan, the E.U., India & the U.K., the organization serves thousands of professional participants in over 20 countries. Speaking for myself, after launching this #xr #startup, I moved on to #meta (fna #facebook), & had the amazing opportunity to help launch #OculusForEducation, & collaborate on #vr & #ar projects. I firmly believe these associated technologies, & more, will be the "future of everything." ### Member @ Visual Effects Society Jan 2018 – Present | San Francisco Bay Area The Visual Effects Society (VES), where I am voting member, is a global, professional, honorary society, & the entertainment industry's only organization representing the full breadth of visual effects practitioners including: artists, technologists, model makers, educators, studio executives, visual effects (vfx) supervisors, public relations, marketing, & producers, Et al. The VES is a body of approximately 4,000 members, in more than 35 countries worldwide, who contribute to all areas of entertainment: film, television, commercials, animation, music videos, games & new media. Headquartered in Los Angeles, the VES has member sections in Australia, SF Bay Area (CA), France, Germany, India, London, Los Angeles, Montreal, New York, New Zealand, Toronto, Vancouver & Washington state. • https://www.visualeffectssociety.com • The links below go to the same content, for whichever platform you prefer. They are for the 360 Short Film, "Rose Colored," which won the 2018 Lumiere for "Best Live Action VR," & was exhibited by Sotheby's, Christie's, TriBeCa Film Festival, & at the Cannes International Film Festival. No matter how you view it, please wear earbuds or headphones to appreciate the spatial audio mix. The short film is watchable on any device. On a Desktop or laptop, with a modern browser, use your mouse to move the camera, by clicking and dragging atop the video, to change the perspective of the camera. Smartphones & tablets with strong WiFi, can watch it "magic-window-style.” In a seated position, move the device around, to look in the direction you wish to see. On a smartphone or tablet device, this will only work if you are playing the video natively, from the Facebook or YouTube app(s), it will not work in the browser of these devices. Of course, if you have a VR headset, that would be the most immersive way to appreciate it, & any brand can display it. • https://www.facebook.com/TempestVFX/videos/10156011534708832 • https://youtu.be/4D7fKLoo9Hs ### Owner @ Tempest Digital, Inc. Jan 2006 – Present I am the owner of Tempest Digital, Inc., an S-Corp through which I provide consulting + freelance services in marketing, advertising, media production, + GenAI. I specialize in emerging technologies, serving clients in startups, enterprise, academia, + government sectors. My work spans video production and post-production, interactive media, and immersive experiences, with an award-winning track record recognized by industry peers. I am honored to have received an Emmy® Award for "Best Children's TV Series", a Lumiere for "Best Live-Action VR," as well as Silver & Bronze Telly Awards, an Aurora, and the International Platinum AVA. I excel at blending creative direction with technical innovation to drive compelling narratives and immersive experiences across media platforms, while enhancing production workflows for content creation. Additionally, I am represented at leading expert networks such as Zintro, Tegus, Alphasights, Sapient Nitro, and Dialectica, where I offer consulting services across marketing, media, and emerging technologies. *** "Rose Colored," my 360-degree short film, premiered at VRLA and was featured in prestigious events such as Sotheby's Art of VR, the Tribeca Film Festival’s Immersive Arcade, and the Cannes Film Festival. The film, known for its innovative storytelling and use of immersive technology, is available for free viewing on Meta (formerly Facebook) or YouTube. It features spatial audio and can be experienced in multiple ways, from VR headsets, to smartphones or tablets in “magic window” mode (via the YouTube or Facebook apps for mobile, as the 360 viewing and spatial audio functionalities do not work on mobile browsers). Playback will work on a computer with a modern browser, just click + drag on the viewing screen to change the camera’s point-of-view. Don’t forget to wear headphones/earbuds for the best spatial audio experience, too. https://www.facebook.com/TempestVFX/videos/10156011534708832 or https://youtu.be/4D7fKLoo9Hs ### Chief Creative Officer (CCO) @ MetaSoul INC Jan 2023 – Present | San Francisco, California, United States At the forefront of artificial and emotional intelligence, we are revolutionizing human-machine interaction by developing AI systems that not only learn and adapt but also exhibit natural emotional responses and unique personalities—pushing the boundaries of what AI can achieve. Our proprietary technology seamlessly integrates across multiple platforms, including Windows, Mac, and Linux, with flexible embodiment options ranging from photorealistic digital humans to robotics and vehicles. This adaptability allows us to create sentient digital entities that can operate across diverse hardware and software environments, opening up limitless applications. With multiple awarded patents and several more pending, our technology represents a truly innovative leap in AI—far beyond existing solutions. We are setting a new industry standard for emotional AI, reshaping how humans engage with intelligent systems and redefining the future of AI-human relationships. Currently, we are seeking Series A funding to scale this groundbreaking technology and unlock new opportunities across global industries, forever transforming how we interact with intelligent, emotionally aware systems. Please note: No solicitations. Technology Stack & Other Solutions: OpenAI LLM Llama LLM OpenAI API Microsoft Azure Services Microsoft Neural Voices: TTS and STT Unreal Engine Metahuman Animator Rokoko Motion Capture: Full body suit, including hands and face Motion Capture Cleanup Viseme / Lip-Sync Correction 3D Animation and Rendering Compositing Reallusion iClone & Character Creator Stable Diffusion ControlNet & AnimatedDiff ComfyUI LoRa Open-source tools for generative AI and LLMs (e.g., HuggingFace) ### Unreal Engine: Virtual Production Fellow @ Epic Games Jan 2021 – Jan 2025 | San Francisco, California, United States The #EpicGames #UnrealEngine Fellowship was one of the more mind-blowing learning and creative experiences of my life. For approximately 30 days, and with very little sleep, hand-picked creatives from around the world, drank from the firehose of knowledge from Epic’s premiere instructors, to teach us how the Unreal Engine could be incorporated into modern visual effects (#VFX) pipelines. The attached blockchain credential is so you know it's genuine. If you’d like to glean a little about what this domain’s #digitaltransformation has been like, please check out: Unreal Fellowship for Virtual Production: https://www.unrealengine.com/en-US/fellowship Film & TV: https://www.unrealengine.com/en-US/uses/film-television Turbocharging Virtual Production Careers with the Unreal Fellowship: https://www.unrealengine.com/en-US/blog/turbocharging-virtual-production-careers-with-the-unreal-fellowship Unreal Fellowship: Virtual Production The recipient of this badge has completed the Unreal Fellowship: Virtual Production. The bearer of this badge: • Imports hard surface models for environmental scene construction • Deploys effective lighting and material systems to create a stylized look • Understands and utilize the character ingestion pipeline to animate performances • Implements and retargets performance capture data on character models • Operates a virtual camera solution to stream camera data into Unreal Engine • Utilizes Sequencer to compose, animate, edit, and render a short film _ #quixel #sequencer #worldbuilding #virtualproduction #lighting #lumen #nanite #animation #blueprints #controlrig #mocap #motioncapture #production #productionworkflow #cinema #virtualcamera #vcam #shotcreation #animationretargeting #livelinkface #facialcapture #facialmotioncapture #facialmocap #postprocessing #rendering #compositing #chromakey #voiceover #acting #performance #pixelstreaming #metahuman #environmentcreation #ledvolume #film #television #streaming #virtualproduction ### Senior Technologist @ Amazon Jan 2022 – Jan 2023 | United States • See update below, time unchanged since ordering on LinkedIn isn’t precisely sequential. Amazon L6 Led cross-functional collaboration with strategic peers to develop and implement scalable, data-driven solutions across all Amazon organizations, benefiting over 2 million employees and contractors globally. Ensured compliance with localization, GDPR, and regional laws while partnering with internal and external providers of hardware, software, and services to drive innovation and operational efficiency. Consistently networked and stayed at the forefront of global technological developments by engaging with research, conferences, and industry trends to identify opportunities for innovation. Delivered weekly synthesis reports, streamlining processes and driving new initiatives through partnerships and collaborations that aligned with Amazon’s "Invent & Simplify" philosophy. As an established thought leader, I focused on human-computer interaction (HCI) and voice user interface (VUI) design, developing photorealistic, AI-powered virtual assistants and coaches. These AI systems were capable of natural, multilingual conversations while synthesizing emotions and empathy, utilizing advanced technologies like motion capture, facial capture, and procedural animation, alongside NLP, NLU, and NLG. Presented complex ideas with visually compelling content to secure support and resources, overseeing key initiatives. Despite being part of Amazon's first Reduction in Force (RIF), my performance was consistently praised, as reflected in recommendations from colleagues and supervisors. _ #stl #artificialintelligence #ai #ml #mlops #empathy #hci #vui #llm #openai #tts #stt #conversationalai #chatgpt #nvidia #omniverse #unrealengine #lxd #edtech #metahuman #vfx #video #animation #marketplace #alexa #devices #ads #entertainment #videogames #wwops #bizops ### Associate Creative Director | Tata Consultancy Services Interactive @ Tata Consultancy Services Jan 2019 – Jan 2022 | San Francisco Bay Area Associate Creative Director | Tata Consultancy Services Interactive https://www.tcs.com/tcs-interactive *** Led creative strategy and execution for TCS Interactive, specializing in delivering high-impact, cross-functional projects across industries. Leveraged over 400 hours of training in leadership, management, negotiation, strategy, artificial intelligence, machine learning, DE&I, and customer engagement to develop and manage innovative solutions for Fortune 500 clients. Created and led a wide range of digital content, including motion graphics, prototype animations, and real-time compositing using tools such as After Effects, Figma, Adobe XD, and Unreal Engine. Projects included disciplines in 2D/3D animation, chromakey (green screen), motion tracking, facial motion capture, video editing, and color grading, consistently producing high-quality content for web, mobile, and broadcast applications. Utilized industry-leading tools like Adobe Premiere, Photoshop, After Effects, and Audition for post-production and audio editing, ensuring polished final deliverables, while maintaining compliance with global standards. Regularly collaborated with cross-functional and cross-cultural teams, enhancing communication and fostering innovation to drive customer engagement and exceed client expectations. Delivered data-driven creative solutions tailored to the unique needs of clients in industries ranging from automotive (Land Rover), to telecoms (Verizon), pharmaceuticals (Pfizer), and the AR app for the NYC Marathon. ### Advisory Board Member @ Volumetric Camera Systems Inc. Jan 2019 – Jan 2019 | Canada A dedicated team with years of experience as artists and skilled technicians in feature film production, full-dome, #CGanimation, advanced #3Dgraphics software development, photographic camera hardware fabrication, and core tools for #VFXstudio #pipelines on "Rogue One: A #StarWars Story," Guillermo del Toro's #CrimsonPeak & #HBOMAX 's #GameOfThrones ( #GoT ). SERVICES: We offer two main types of production services that can be realized concurrently, or separately: Firstly, our portable 4D capture service is able to create high quality & realistic "holograms-in-motion" of people, animals, or any moving subject, suitable for use in #Unity3D or #UnrealEngine. Secondly, we offer photo-realistic 3D environment captures" using industrial grade #Leica Laser Scanners, & advanced, high-resolution, multi-camera systems, up to 16K. These two unique technologies can be merged together as one experience, or applied separately. PORTABLE 4D VOLUMETRIC CAPTURE: Our experienced team uses #deeplearning & scalable #cloudprocessing for fast, affordable, & " #cinematic quality" hologram/light-field capture services. Our volumetric camera is lightweight, battery-powered & fully portable, with no calibration, no green-screen, & no giant studio space required. Since our modular camera system is always custom built to each unique use case, our capture services can work anywhere, with true freedom & portability for capture of extended periods. From creating digital doubles for #VFX #realtime #VR, to recording surgical operations for medical training, our industry proven volumetric camera is suitable for any use case. TRACK RECORD: #Netflix #IBM #Intel #Nike #HomeDepot & #Meta (formerly known as both #Facebook & #Oculus ) PARTNERS: #NVIDIA #Mettle, #SpatialTechnologies, #Redshift, #BorisFX #Audeeze CONTENT TYPES: #hologram #lightfield #training #medical #softskills #enterprise #lms #education #realitycapture https://alejandrofranceschi.com/ ### Senior Consultant @ Bravo TV Jan 2018 – Jan 2019 | Mexico City Area, Mexico Consultant for the Allende Family, on Bravo TV's reality series: "Mexican Dynasties." https://www.bravotv.com/mexican-dynasties Personally assisted the whole Allende family in securing, updating, upgrading and integrating their social media channels and media. I increased the number of organic followers from ~5K October 2018, to ~160K+ as of 2022. During various media drops, & remote live #videoproduction, I helped them to deliver over one million minutes (or: 16, 667 hours) weekly, on #Meta (fna #facebookvideo ecosystems, including Facebook & Instagram #advertising. Connected to each other through a string of personal and professional relationships going back decades, the Allendes, the Bessudos and the Madrazos have Mexico City and all of its offerings in the palms of their hands. | #telemundo #telemundo #streaming #latinamerica #latinx #spanish #spanishlanguage #spanishcontent #bilingual #publicrelations #socialmedia #contentcreation #contentproducer #marketing #advertising #smb #analytics #dataanalysis #faceboook #instagram #youtube #facebookads #instagramads #facebooklive #instagramstories #instagramlive #whatsapp #facebookwatch #meta #metaplatforms #metaverse #mexico #mexicocity #guadalajara #miami #streamingwars #streamingplatform https://alejandrofranceschi.com/ ### Creative @ Facebook Jan 2017 – Jan 2019 | Menlo Park, California Creative for: Sourcing, Operations & Engineering Project types include: creative direction, managing vendors, video production and post, motion graphics, visual effects, animation, compositing, education (LMS), digital asset management, onboarding (LMS), wikis, messaging, and cross-functional department collaboration. Deep understanding of advertising and marketing across the Facebook ecosystem: Facebook, Instagram, WhatsApp, Messenger, Bots; speech enabled commands. Publicly visible project links for recruiting video (rebrand and refresh): - https://www.facebook.com/facebookcareers/videos/2193945990892083 - https://www.linkedin.com/feed/update/urn:li:activity:6428716398444445696 Cross-functional work in: - https://www.f8.com - https://info.internet.org - https://telecominfraproject.com - https://education.fb.com - https://terragraph.com/#terragraph - http://spie.org What I enjoy most about my job and career: the opportunity to work on cutting-edge creative direction with superlative colleagues on ground-breaking technologies, while educating, entertaining, and supporting millions and billions of users. I get to work with outstanding individuals changing the world, at the top of their game, with a united focus. --- Personal interest & project of note on FB platforms: Storytelling in Immersive Realities. 2018 recipient of the Lumiere Award, as the VFX & Post Production Supervisor for "Best Live Action VR:" "Rose Colored:" - http://theadvancedimagingsociety.com/lumiereawards "Rose Colored" premiered at VRLA, & was a selection of Sotheby's "Art of VR," & the Immersive Arcade of Tribeca. You can watch the award-winning 360 short film "Rose Colored" for free, on Facebook, with spatial audio, using a mobile device in "magic window" mode, or by scrubbing your mouse over desktop video, or with: Cardboard, HTC VIVE, Sasmung Gear VR, Oculus Go, & Oculus Rift: - https://www.facebook.com/TempestVFX/videos/10156011534708832 ### Creative Producer @ INVAR Studios Jan 2015 – Jan 2017 | San Francisco, CA Co-Founder, Creative Producer, Creative Technologist for VR and VFX My interview in the Visual Effects Society magazine regarding VR production and post : http://joom.ag/VKiL/p68 "Rose Colored" premiered at VRLA, and was a selection of Sotheby's "Art of VR," and the Immersive Arcade of Tribeca. You can watch the award-winning 360 short film "Rose Colored" for free, on Facebook, with spatial audio, using a mobile device in "magic window" mode, by scrubbing your mouse over the video, or with: Google Cardboard, HTC VIVE, Sasmung Gear VR, Oculus Go, and Oculus Rift. - https://www.facebook.com/TempestVFX/videos/10156011534708832 - https://www.jauntvr.com/title/2b943fad93 The SciFi short film "Rose Colored," is narrative 360, Sci-Fi anthology pilot, in the vein of "Black Mirror." It premiered at VRLA 2017, followed by Sotheby's "Art of VR" exhibit in NYC. It is an official "Semi-Finalist of the L.A. CineFest," the "L.A. Independent Film Festival Awards," and in other competition at "Hyper VR Festival 2017" in Brazil. INVAR Studios was among the first trans-national, virtual & augmented reality content creation companies, currently based out of San Jose, San Francisco, and India. We created original IP in 360, 360 stereo, 6DoF, game-engine & hybrid content. Primarily, we focused on live-action, & we integrate programming as required for apps & other kinds of unique interactivity for the medium. At INVAR Studios, we offered what we made, as a service to other creators, agencies, & studios. I now offer these at scale, with extremely competitive pricing, & some of the most experienced creative technicians in the world. #VR #VirtualReality #AR #AugmentedReality #B2B #B2C #360Video #BlackMirror #Series #VRLA #AMD #Storytelling #Video #Production #Post ### Visual Effects Supervisor @ INVAR Studios Jan 2015 – Jan 2017 | San Francisco, CA The company I created and founded, produced the acclaimed 360 SciFi short film, “Rose Colored.” As the film’s Visual Effects and Post Production Supervisor, it earned the prestigious 'Lumiere' award, and is bestowed by the International 3D & Advanced Imaging Society: https://theadvancedimagingsociety.com/lumiereawards Honored to have been in the same company of peers whose work I admire and respect, such as: “Bladerunner 2049,” Disney’s “Beauty and the Beast,” Pixar’s “Coco,” Netflix’s “Altered Carbon,” and Adult Swim’s “Rick and Morty.” You can also read my interview about the project in the “Visual Effects Society” magazine: Read the entire article for free, at: http://vfxvoice.com/vfx-artistry-pushing-vr-storytelling-to-new-places "Rose Colored" premiered at VRLA, and was a selection of Sotheby's "Art of VR," and the Immersive Arcade of Tribeca. You can watch the award-winning 360 short film "Rose Colored" for free, on Facebook, with spatial audio, using a mobile device in "magic window" mode, by scrubbing your mouse over the video, or with: Google Cardboard, HTC VIVE, Sasmung Gear VR, Oculus Go, and Oculus Rift. - https://www.facebook.com/TempestVFX/videos/10156011534708832 - https://www.jauntvr.com/title/2b943fad93 ### Contributing Author @ Cathy Hackl Jan 2017 – Jan 2017 | San Francisco Bay Area In 2017, I was a Contributing Author to "Top LinkedIn Voice: Tech" on XR, Cathy Hackl. She has been a Futurist at "You Are Here" (YAH) Labs, and works as Developer of Marketing at Magic Leap. This book is now part of the curriculum of the Vancouver Film School (see media upload for this section): https://vfs.edu/ The book was published in October of 2017, and its title is: Marketing New Realities: An Introduction to Virtual Reality & Augmented Reality Marketing, Branding, & Communications You can purchase your own copy on Amazon: https://www.amazon.com/Marketing-New-Realities-Introduction-Communications/dp/0996510672 ### Senior Video Editor (Contract for WWDC) @ Apple Jan 2017 – Jan 2017 | San Francisco Bay Area Returning contract senior video editor for Apple's WWDC (Worldwide Developer's Conference) with Duarte Design (initial project year, 2013). Watch examples of my video work here: https://developer.apple.com/videos/wwdc2017 https://developer.apple.com/videos/wwdc2013 ### Graduate Studies @ Academy of Art University Jan 2017 – Jan 2017 | San Francisco Bay Area Graduate studies in Unreal Engine and Blueprint, Unity and C#. ### Design Manager | Global Corporate Communications, Brand and Marketing @ Cisco Jan 2015 – Jan 2016 | San Francisco, CA Design Manager, for Global Marketing, Corporate Communications and Brand: Worked domestically and virtually, with stakeholders of numerous, industry-leading hardware, software, & service verticals, and collaboratively managed a B.P.O. team, which enabled 24/7 content production, & IT maintenance. The mission: to adapt, evolve, and make some of the best B2B and B2C multimedia, web, video, social & mobile-enabled content, for Global Corporate Marketing and Branding. Departments and verticals included: Business Development, Sales Enablement, Conferences, Launches, Technical Development, Schematics, and Diagrams; distilled complex and abstract concepts of updated, new, and emerging technologies for: WiFi, Security, Healthcare (incl. HIPPA Compliance for Cloud for presentation to FDA regulators), Education, Cloud, TelePresence, Internet of Things (IoT), Telecommunications, Service Provider Networks for Video and Audio, Computational Hardware, Servers, Routers, et al. Principal duties included: Quality Control, Ideation, Mockups, Design, Print, Animation, Presentations, PowerPoint, and Motion Design. Enabled new, more efficient, high-converting workflows, such as implementations of Augmented Reality for Field Sales Enablement, & made it possible for thousands to edit & mark-up previously locked presentations for faster conversions. Maintained integrity of brand in all marketing collateral, and moderated as host for a conference on Virtual Reality for CiscoTV and Ragan Public Relations. Omnichannel | Responsive Multi-screen | Integrated Marketing Communications | Global Corporate Marketing and Branding ### Independent Consultant @ VC Taskforce Jan 2014 – Jan 2015 | Palo Alto, California http://vctaskforce.com VCTaskforce works directly with entrepreneurs, to assist them with pitching to Seed Angels and Venture Capitalists. Furthermore, it helps to facilitate those at most any stage of their startup: in securing appropriate mentors from relevant verticals, and/or individuals to join a company's board, as stewards for success as a private company, or a move to an IPO. ### Freelance Consultant @ Guidepoint Jan 2014 – Jan 2015 | Virtual Freelance consulting for: Advertising, Marketing, Technology, and Research verticals. ### Experiential AR and VR Video Developer @ Visa Jan 2014 – Jan 2014 | Foster City, CA Contract/SME: Transmedia Development, U/HD & HFR Video, Animation, Production, & Post, Unity An incubator at the forefront of technology. Our team brought difficult and new design concepts to life that integrated AR and VR, at physical locations and with eCommerce. The intent was for integrated marketing to leverage these experiential technologies for VISA merchants worldwide. ### Senior Multimedia Producer @ Splunk Jan 2013 – Jan 2014 | San Francisco, CA About Splunk Inc.: Splunk Inc. (NASDAQ: SPLK) provides the leading software platform for real-time Operational Intelligence. Splunk® software and cloud services enable organizations to search, monitor, analyze and visualize machine-generated big data coming from websites, applications, servers, networks, sensors and mobile devices. More than 6,400 enterprises, government agencies, universities and service providers, in over 90 countries, use Splunk software to deepen business and customer understanding, mitigate cybersecurity risk, prevent fraud, improve service performance and reduce cost. Splunk products include Splunk® Enterprise, Splunk Cloud™, Splunk Storm®, Hunk™: Splunk Analytics for Hadoop and premium Splunk Apps. To learn more, please visit http://www.splunk.com/company - Duties at Splunk: - HD Video Content Creation for: B2B, B2C, Social Media, Internal Policy, EdTech - Conference Presentation Production & Post in 2K at 60fps (in concert with JackMorton.com) - Visual Effects, Compositing, Rotoscopy, Motion Tracking, Matchmoving, & 2D/3D Animation - Chromakey Production & Post (green/blue-screen) - Foundation build-up of internal, industry-standard, world-class, multimedia studio - HD Motion Graphics & Video Production, Post Production, Color Correction, Beauty Passes - Video Compression, & multi-format deliverables, for digital syndication across devices & platforms - Social Media Management with internal SMEs - Remote Location Production & Post - Educational Video Programming + Tutorials; Onboarding - Design & implementation of a robust Digital Asset Management System (D.A.M.) providing: open-source code, unique taxonomy creation, internal tagging of all multimedia, immediate backup of digital recordings for works-in-progress, 24/7/365 backup (with 448-bit encryption, up/down) into the cloud of nearly 1 Petabyte, with scheduled growth margins, including a permissions-based area for clients, remote offices & third party vendors. ### Senior Video Editor for Apple, Inc.'s: World Wide Developer's Conference (2013) @ Apple Jan 2013 – Jan 2013 | San Francisco, CA Contractor: HD Multimedia Post Production; Video for Web Streaming; Motion Graphics: • Edits of the presentations at Apple’s 2013 Worldwide Developer’s Conference (WWDC) • Video/Image Capture from SSD Devices; Audio/Video NLE, Cleanup & Compression • Edited with Final Cut Pro Suite; XMP Meta-Tagging/Archive of Assets, Projects & Masters • WATCH the videos here: https://developer.apple.com/videos/wwdc/2013 ### Senior Video Editor for Apple, Inc.'s: World Wide Developer's Conference (2013) @ Duarte, Inc. Jan 2013 – Jan 2013 | San Francisco Bay Area Content now available for all at: https://developer.apple.com/videos/wwdc2013 All 99 Developer Videos from WWDC 2013 are available at the URL. You will require either the Apple Safari Browser or the WWDC Viewer to be able to review the video content. Contractor: HD Multimedia Post Production; Video for Web Streaming; Motion Graphics: • Edits of the presentations at Apple’s 2013 Worldwide Developer’s Conference (WWDC) • Video/Image Capture from SSD Devices; Audio/Video NLE, Cleanup & Compression • Edited with Final Cut Pro Suite; XMP Meta-Tagging/Archive of Assets, Projects & Masters • WATCH the videos here:https://developer.apple.com/videos/wwdc/2013 ### Contractor: Motion Graphics, Design, Animation, Production & Post Artist @ Shaklee Corporation Jan 2012 – Jan 2013 | Pleasanton, CA Consultant Contractor for the creation of Motion Graphics, Typography & HD Chromakey (green/blue-screen) Compositing for use in revenue-generating & internal/corporate multimedia : HD video, web, social, mobile & interactive projects for distribution & syndication. Converting abstract design briefs & marketing concepts into visually compelling presentations, animations & video that conform to multiple-screen formats, syndication & IT delivery methods for streaming: to iOS, Android, Flash, HTML5 (fallback) and various Social Media deployments. Worked with IT to develop a 'round-trip' from dedicated Ethernet on Mac Pro workstation, to main Avid file storage, for faster project loading, caching, and rendering than with local HDD. Assisting Producers & Editors as needed/requested, also collaborating with external motion graphics artists/studios, video producers, & audio production studios to ensure projects meet program objectives & professional broadcast & duplication standards. As for the content below, either one of two Avid editors provided me with the cut. The Producer for the Product/App/Brand Launch, would meet with me at the start and end of the day, to discuss & review: dailies, progress, change requests, design, motion graphics, typography, & animation concepts/proxies. ### Adjunct Instructor: After Effects + DSLR Videography @ Bay Area Video Coalition Jan 2012 – Jan 2012 | San Francisco, CA I taught several classes in the following subject areas: DSLR Photography DSLR Video (HD, Color Compression, Lenses, Sensors, CoDecs, etc.) Motion Design with After Effects Photoshop DSLR Video Editing (Final Cut Pro Suite and/or Adobe Suite) ### Contractor: HD Video, Transmedia Storytelling, Multimedia & SMM @ Kendall-Jackson Wine Estates Jan 2012 – Jan 2012 | Sonoma County, CA Kendall-Jackson Winery has been operating since 1982 when it released its first vintage of Chardonnay. Today, the winery is committed to producing the highest quality wines. Through responsible land management, sustainable practices and artisan wine-making techniques, Kendall-Jackson is committed to quality in all things. HD Video Production HD Post Production Multilingual Productions: English Spanish Portuguese Project Management for Video & Multimedia related initiatives Embedded HTML5 Video for Social Marketing Campaigns Digital pipeline/work-flow/IT for Digital Video Production & Post Motion Graphics Design Digital Meta-Tagging for SEO & SEM Assist Senior Archivist with newly produced Digital Media DSLR Photography Graphic Design Multimedia Design Portraiture Photography (B2B & B2C) ### Adjunct Instructor: Visual Communications @ ITT Technical Institute Jan 2011 – Jan 2012 | Concord, CA Instructor at ITT Tech, teaching students from 18 - 50+ in various forms of Multimedia for their School of Visual Communications (with a < 90% retention rate), specifically: Digital Videography Non-Linear Editing Theory of Film Broadcast Graphics Photo & Video Retouching 3D Animation & Rendering; basic polygonal mesh, character, animation & rigging constraints, wire parameters, & natural phenomena & environmental effects with particles & physics simulations Rendering with Mental Ray Rendering with IBL (HDRI) Continued Professional Development as an Instructor with courses in: Creating Student Success, Preparing to Teach, Conflict Management, & Instruction for Various Learning Styles. ### Stereoscopic Compositor & 2D-to-3D Conversion Artist with NukeX @ Polygon Entertainment Jan 2011 – Jan 2011 | San Francisco Bay Area Work executed for the Film Studio: Summit Entertainment. Contracted to execute stereographic compositing on feature film (The Darkest Hour), with 2D-to-3D conversion of mono elements and Matte Paintings (up to 13k in size). Standard rotoscopy, tracking, paint, & rig fixes, matte extractions, color matching, correlative paint & epipolar corrections. Previous experience with proprietary technologies at Legend 3D Films, but utilized industry standards Nuke & Ocula on this conversion. Polygon Entertainment closed (not sure when). ### Freelance: Social Media Marketing, HD Video Production & Post @ Cellar Angels Jan 2011 – Jan 2011 Handled short series of HD video shoots in Napa & Sonoma Valleys, interviewing wineries, merchants, winemakers, and more for webisodes to promote online charity oriented wine merchant: CellarAngels.com. Handled establishment of social media presence, resulting in thousands of both Facebook and Twitter followers, plus video SEO for the wine merchant. These efforts drew in views of the tens of thousands for each clip I worked upon, generating increased sales, social media presence, influence, and higher rankings with search engines. YouTube Channel: http://www.youtube.com/user/CellarAngels ### Freelance: Commercial for DOT429.com @ TriBeCa for Gucci, Fiat & J.Lo @ dot429 Jan 2011 – Jan 2011 Shot & posted an HD commercial for DOT429.com (with only a few days to turn-around, from start to deliverable for Digital Cinema projection), the equivalent of LinkedIn for the LGBT community & its professionals; as noted in the New York Times. The theme, bolstered by the release of the Gucci Fiat 500 vehicle was: What Drives You, What Motivates You, & What Makes You Successful? Commercial shot with Canon HD-DSLR, posted with Adobe CS5.5 & myriad plugin . My work was supervised by the Editor of DOT429, Ms. Anna Peirano, and its CEO, Richard Klein. The commercial premiered at bi-annual "Straight-Talk" meeting for Dot429.com in TriBeCa NYC. ### Freelance: Digital Multimedia Producer, Post Artist & Social Media Marketing @ www.EternalMuzik.com Jan 2011 – Jan 2011 | Fort Lauderdale, FL & San Francisco, CA - Multimedia Production for discotheques & live events - HD Video Production & Post: chromakey shoots & music videos, live-event video presentations - Social Media Marketing for www.eternalmuzik.com ### Film/TV/Theatrical Makeup Model & Assistant @ Academy of Art University Jan 2010 – Jan 2010 | San Francisco, CA Assistant to Mr. Paul Theren: ILM Makeup & VFX alumni, a Professor at the Academy of Art University of the Motion Pictures & Television Department, including Animation & Visual Effects. Makeup Effects Course #1 for Online Students of the Academy of Art University (AAU). ### Freelance Post Artist and Technical Consultant @ El Dorado Productions, Inc. Jan 2003 – Jan 2009 El Dorado Productions, Inc., produces made-for-TV features, series, and fixed-length soap operas; occasionally also producing HD films for theatrical & DVD distribution in Spanish markets. In the years with which I have been associated with the company, I have gone from animating their logo, to handling visual effects for their features, and animating/compositing their show opens; as well as creating concept art movie posters for venture capitalists. Most recently, in 2008, I completed 60 minutes of: ADR, Foley, Scoring, Editing, Colour Correction, and "invisible" Visual Effects Compositing (sky & rig replacement, blemish/beauty correction, etc.) for their soap feature: "Verano Ardiente" ("Hot Summer"). ### 2D-3D Digital Conversion/Roto/Paint/3D Animation Artist @ Legend Films Jan 2009 – Jan 2009 | San Diego, CA Depending upon assigned project(s): 1.) Converting studio feature films originally released as 2D into digital 3D versions (shutter glasses versions, not anaglyph nor polarized ). 2.) Masking/Paint/Roto/Matchmoving fixes as necessary to assist in 2D-3D conversion processing. 3.) 3D Modeling/Animation for projection mapping of 2D elements into 3D. Studios: Disney & Marvel, Warner Bros. Pictures, Sony Pictures, Legendary Pictures, etc. Some of the conversion demos and shots that passed through my hands when I worked at Legend Films (re-branded since as Legend 3D): The Matrix I, 300, Warner Brothers' Classic 2D Animation, Iron Man 1, The Monkey King (Classic Chinese Animation), Michael Jackson's: This Is It (posthumous Sony theatrical release) Robin Hood (2010, Sir Ridley Scott), 10,000 B.C. ### HD Video/Graphics & Post Production Department Lead @ Confidential Jan 2008 – Jan 2009 Directly responsible for organizing and coordinating the HD Video/Graphics & Technology departments. Created a singular video work-flow from pre-production to post, for distribution on the web, mobile, social media and optical disk. Increased the efficiency of the departments by moving them to singular software suites, and a scalable, network attached storage solution for work-flow, remote proofing, and backup. Trained personnel in video production, animation and deployment technologies. Organized and assisted in set-up and maintenance of professional employees whom contributed remotely, both domestically and internationally. ### Creative Art Director for Children's TV Series @ B.E.C.O.N. Jan 2003 – Jan 2008 | Fort Lauderdale, Florida Worked at B.E.C.O.N. (Broward Education Communications Network) for six years as Series' Creative Director. Scope of work included: pre-production, production & post, 2D & 3D animation, compositing, chromakey, motion graphics, design, titling, video editing, multimedia DVD mastering, incl. DVD face & box art. In conjunction with colleagues of the Video Graphics Department, we helped to spearhead the TV station's transition from analog to digital, from SD to HD, in compliance with F.C.C. laws. We furthered that initiative by testing of Apple's X-San infrastructure. Our X-San was 17-TB, shared amongst us five Video/Graphics artists: with ingest, render, and output running 24/7/365 with 2-GB fiber-optic throughout, and a HD-SDI cable for the Mac Pro setups the group used. Involved in chromakey production & post, worked with the station's Master Control engineers, for the direct digital capture of a 4:2:2 signal from the studio. With remote monitoring, directed talent in the studio (via a CCTV monitor & headphones with PA mic patch), while ensuring proper signal and recording on the lab side. As the Art Director and Compositor on the series,' I knew the marks the talent needed to hit for the shots to work best visually, as well as most efficaciously for post production. Only on those occasions did I direct talent, otherwise, there was a separate director for live-action only scenes. As Series Art Director, helped station to earn an Emmy (2007) for Outstanding Youth/Children's TV Programming: Series, for "It's the Write Time" (sic). In 2008, the same show was awarded an International Platinum AVA, by the National Association of Marketing & Communications Professionals (A.M.C.P.) Other shows & series I worked on while at BECON: - Art Director/Lead Animator: Real Time Science Connections (2 seasons) - Measuring Up: Motion Design (not on all shows) - County Line: made new show open - Science Matters: preliminary animated show open; first at BECON in HD ### Jr. Editor and Animator @ Ocean Digital Film Jan 2002 – Jan 2002 I was one of only two editors/animators at this commercial broadcast & cinema boutique. At Ocean Digital Film, I worked on numerous TV, 16/35 mm commercials, and radio spots for the Spanish market. Among some of our clients: Suzuki, Maybelline, L'Oreal, Microsoft, the Muscular Dystrophy Association, Pulte Homes, Church's Chicken Restaurants, V..E.E. Entertainment Group (Jim Henson's Muppets), Chili's Restaurants, et al. ## Education ### Master of Arts (M.A.) in Animation & Visual Effects; Focus in Compositing Academy of Art University ### B.S. Media Arts & Animation in Media Arts & Animation Art Institute ### Artificial Intelligence Super Data Science ## Contact & Social - LinkedIn: https://linkedin.com/in/alejandrofranceschi - Portfolio: https://alejandrofranceschi.com/ - Portfolio: https://www.linkedin.com/company/tempest-digital-inc./ - Portfolio: https://www.facebook.com/TempestVFX --- Source: https://flows.cv/alejandrofranceschi JSON Resume: https://flows.cv/alejandrofranceschi/resume.json Last updated: 2026-04-13