Experience
2021 — Now
2021 — Now
San Francisco Bay Area
2025 - Visa Government Solutions
Global Buyer & Seller Solutions UX
Visa Direct and Visa+
2017 — 2021
2017 — 2021
San Francisco, CA
Online payments - Global Checkout UX
• Visa's primary representative at EMVCo of the Secure Remote Commerce UI task force. Providing a foundation that enables industry solutions of digital transactions in a consistent, streamlined fashion across a variety of remote-checkout environments.
• Developed proof of concept of various initiatives focused on E-Commerce payment transactions at a global scale while being an advocate of the consumer voice and the Visa digital solutions team & products.
• Led various strategic initiatives focused on Merchants, Issuers, Payment Networks, Payment Service Providers, Third Party Wallets, and other Consumer products.
• Contributed to various specifications of global Guidelines for digital E-Commerce implementations of internal and external partnerships.
• Translated consumer perceptions and preferences around digital transaction journeys by facilitating workshops, co-creation sessions with internal and external stakeholders, strategic planning, various global user experience studies, daily internal sync-ups with my team (Strategy - UX - UI - Content - Visual designers), and managing company's external position for innovation in the digital payments industry.
• Elevated Visa's role for future brand equity by driving global research conjunctly with our brand team.
• Focused on multiple user experience environments for digital interactions such as web/mobile, native apps, IoT's and other partnership-based implementations.
2014 — 2017
2014 — 2017
San Francisco Bay Area
Lead designer for all platform development.
• Research/brainstorming
• Competitive analysis
• Architecture diagrams
• Wireframes, prototypes, and screen flows for different variations of platforms: (Desktop, iOS, Android, Apple TV, Roku, Android TV, Xfinity Comcast App)
• Presented cohesive design approaches to a non-design audience (including business, product, and technology teams).
• Drove and performed user research test/activities for product validation.
• Advocated for human perspective while defining product strategy. Gauged the usability of new and existing products providing constructive suggestions for change.
Worked closely with the VP of Product, Product Managers and Engineering leads to resolve issues, maintain the quality and best practices of the product.
2011 — 2014
2011 — 2014
• Work closely with head manager and engineering team; Understanding and actualizing the project goals and requirements of the product
• Recommend new user models of interaction for existing/new products via conceptualization and competitive analysis
• Create personas, storyboards, mock-ups and prototypes of effective communication for online dating and social media
• Craft documentation and wireframing of user experience for new and re-design member pages to recreate a better human interaction through computer flow
• Increased brand visibility through concept generation, design, and development
• Maintain a standard and flexible layout for wireframing in order to display website internationally in different languages
• Research and advise new technologies to facilitate easier accessibility implementation
• Build, deliver and optimize design files for development team following best practices
• Design and develop new web ads for marketing team
2009 — 2011
• Provide design, web development and user interface direction
• Built 17+ pages in HTML, CSS, jQuery and JavaScript
• Assist with graphics needes such as: posters, postcards, flyers, t-shirts, and other print materials requested by inside team
• Video shoot, photograph events, and provide technical support
Education
Art Institute of California - San Francisco
Bachelor of Science
2007 — 2011
Universidad Rafael Landívar
Law
1997 — 2000