# Alejandro M.

> Sr. Design Manager at Visa

Location: San Francisco, California, United States
Profile: https://flows.cv/alejandrom

Combining self passion for creativity and emerging technologies I look forward to innovation with intuitive solutions for the future.

## Work Experience
### Senior Design Manager @ Visa
Jan 2021 – Present | San Francisco Bay Area
2025 - Visa Government Solutions 

Global Buyer & Seller Solutions UX
Visa Direct and Visa+

### Staff UX | Product Designer @ Visa
Jan 2017 – Jan 2021 | San Francisco, CA
Online payments - Global Checkout UX

- Visa's primary representative at EMVCo of the Secure Remote Commerce UI task force. Providing a foundation that enables industry solutions of digital transactions in a consistent, streamlined fashion across a variety of remote-checkout environments.

- Developed proof of concept of various initiatives focused on E-Commerce payment transactions at a global scale while being an advocate of the consumer voice and the Visa digital solutions team & products.
- Led various strategic initiatives focused on Merchants, Issuers, Payment Networks, Payment Service Providers, Third Party Wallets, and other Consumer products.
- Contributed to various specifications of global Guidelines for digital E-Commerce implementations of internal and external partnerships.
- Translated consumer perceptions and preferences around digital transaction journeys by facilitating workshops, co-creation sessions with internal and external stakeholders, strategic planning, various global user experience studies, daily internal sync-ups with my team (Strategy - UX - UI - Content - Visual designers), and managing company's external position for innovation in the digital payments industry.
- Elevated Visa's role for future brand equity by driving global research conjunctly with our brand team.
- Focused on multiple user experience environments for digital interactions such as web/mobile, native apps, IoT's and other partnership-based implementations.

### Sr. UX | Product Designer @ Fandor
Jan 2014 – Jan 2017 | San Francisco Bay Area
Lead designer for all platform development.

• Research/brainstorming
• Competitive analysis
• Architecture diagrams 
• Wireframes, prototypes, and screen flows for different variations of platforms: (Desktop, iOS, Android, Apple TV, Roku, Android TV, Xfinity Comcast App)

• Presented cohesive design approaches to a non-design audience (including business, product, and technology teams).
 
• Drove and performed user research test/activities for product validation.

• Advocated for human perspective while defining product strategy. Gauged the usability of new and existing products providing constructive suggestions for change.

Worked closely with the VP of Product, Product Managers and Engineering leads to resolve issues, maintain the quality and best practices of the product.

### UI/UX Design Lead @ FriendFinder Networks, Inc.
Jan 2011 – Jan 2014
- Work closely with head manager and engineering team; Understanding and actualizing the project goals and requirements of the product
- Recommend new user models of interaction for existing/new products via conceptualization and competitive analysis
- Create personas, storyboards, mock-ups and prototypes of effective communication for online dating and social media
- Craft documentation and wireframing of user experience for new and re-design member pages to recreate a better human interaction through computer flow
- Increased brand visibility through concept generation, design, and development 
- Maintain a standard and flexible layout for wireframing in order to display website internationally in different languages
- Research and advise new technologies to facilitate easier accessibility implementation
- Build, deliver and optimize design files for development team following best practices
- Design and develop new web ads for marketing team

### Web Designer/Developer and Graphic Artist @ Mission Cultural Center for Latino Arts
Jan 2009 – Jan 2011
- Provide design, web development and user interface direction
- Built 17+ pages in HTML, CSS, jQuery and JavaScript
- Assist with graphics needes such as: posters, postcards, flyers, t-shirts, and other print materials requested by inside team
- Video shoot, photograph events, and provide technical support

### Layout Designer for Advertorial Sections @ San Francisco Examiner
Jan 2006 – Jan 2008 | San Francisco Bay Area
- Lead designer for all advertorial sections of paper
- Collaborated with editorial team on section layouts: Local News, Entertainment, Automobile, Eats and other monthly publications
- Managed other advertising design such as: employment brochures, sales media kits, maps, charts, presentations and other promotional materials

### Production Artist @ ImpreMedia
Jan 2004 – Jan 2006 | San Francisco Bay Area
- Prepared weekly dummy layout of the paper
- Schedule placement and capture of weekly advertising manifest from clients
- Section layout: story length/word count, photography placement, and 
image manipulation for press release
- Quality assurance of advertising deliverables 
- Support for the sales team


## Education
### Bachelor of Science in Web Design and Interactive Media
Art Institute of California - San Francisco
Jan 2007 – Jan 2011

### Law in Law School
Universidad Rafael Landívar
Jan 1997 – Jan 2000


## Contact & Social
- LinkedIn: https://www.linkedin.com/in/alejandro-m-40997410
- Website: http://www.alejandromarroquin.com

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Source: https://flows.cv/alejandrom
JSON Resume: https://flows.cv/alejandrom/resume.json
Last updated: 2026-04-07