Redesigned the company’s homepage, establishing a foundational design and content strategy that shaped future product offerings.

Collaborated with cross-functional teams to ensure cohesive product development, contributing to the launch of 4 featured web apps and 20+ sites.

Led a user research initiative at the flagship conference, capturing 1K+ insights, which directly informed product development and strategic alignment.

Spearheaded a design system implementation, standardizing UI components and streamlining processes, improving design consistency and reducing friction.

Led end-to-end product design for key projects, enhancing user retention and customer satisfaction through thorough research, prototyping, and implementation.

Developed custom websites for clients, combining design expertise with coding skills to create responsive and visually appealing online platforms.

Crafted brand identities and design guidelines, ensuring cohesive and consistent visual identities across all digital touchpoints for various clients.

Led a small video production team from concept to execution, producing compelling video content that supported the startup's branding and marketing strategies.