# Alejandro Marrufo > Product Designer Location: Santa Clara, California, United States Profile: https://flows.cv/alejandromarrufo Passionate about transforming ideas into impactful designs, I’ve dedicated my career to crafting user-centric solutions that bridge the gap between functionality and aesthetics. My journey began with a high school design project that ignited my curiosity, leading me to pursue a multifaceted education in Industrial Design, Graphic Design, and UX/UI Design. This foundation has allowed me to navigate the intricate world of B2B and enterprise solutions, where I’ve honed my skills in creating intuitive digital experiences that not only meet user needs but also align with broader business objectives. Throughout my career, I’ve had the privilege of working with a diverse range of startups and established tech companies, where I’ve led and collaborated on projects that drive user engagement, retention, and satisfaction. From redesigning a company’s homepage to establishing a design system that streamlined product development, I thrive on solving complex challenges through thoughtful research, analysis, and creative exploration. My experience extends beyond individual contributions; I’m deeply invested in nurturing company culture and aligning design efforts with overarching business goals. I’ve worked closely with cross-functional and international teams, synthesizing stakeholder requirements into cohesive strategies that resonate with end-users and propel company growth. Whether it’s leading a video production team, consulting for a range of clients, or spearheading user research initiatives, I’m committed to fostering a collaborative environment where innovation and strategic alignment go hand in hand. At the core of my work is a belief in the power of design to improve lives and drive meaningful change. I’m constantly seeking new ways to push the boundaries of what’s possible, and I’m passionate about contributing to teams that share this vision. If you’re looking for a dedicated and creative partner in design, I’d love to connect over a cup of coffee and discuss how we can turn ideas into reality together. ## Work Experience ### Product Designer @ Cisco Jan 2019 – Present | Milpitas, California So far: - Redesigned the company’s homepage, establishing a foundational design and content strategy that shaped future product offerings. - Collaborated with cross-functional teams to ensure cohesive product development, contributing to the launch of 4 featured web apps and 20+ sites. - Led a user research initiative at the flagship conference, capturing 1K+ insights, which directly informed product development and strategic alignment. - Spearheaded a design system implementation, standardizing UI components and streamlining processes, improving design consistency and reducing friction. - Led end-to-end product design for key projects, enhancing user retention and customer satisfaction through thorough research, prototyping, and implementation. ### Web Designer @ Alectrolyte Jan 2017 – Jan 2024 | Sunnyvale, California, United States - Designed and delivered UX/UI solutions for 10+ clients across e-commerce, business, and non-profits, collaborating with VCV Agency to create impactful digital experiences. - Developed custom websites for clients, combining design expertise with coding skills to create responsive and visually appealing online platforms. - Crafted brand identities and design guidelines, ensuring cohesive and consistent visual identities across all digital touchpoints for various clients. ### Product Designer @ CallPal App Jan 2016 – Jan 2017 | 20181 NE 16th Place, Miami, FL Collaborated on the redesign of the flagship application, enhancing the user interface and experience to boost user engagement and retention. ### Multimedia Designer @ CallPal App Jan 2016 – Jan 2016 | Aventura, Florida - Created a wide range of digital assets for marketing campaigns, contributing to a significant increase in user downloads and brand visibility - Led a small video production team from concept to execution, producing compelling video content that supported the startup's branding and marketing strategies. ## Education ### Bachelor's degree in Industrial and Product Design The Art Institutes ## Contact & Social - LinkedIn: https://linkedin.com/in/alejandro-marrufo - Website: http://www.alejandromarrufo.me --- Source: https://flows.cv/alejandromarrufo JSON Resume: https://flows.cv/alejandromarrufo/resume.json Last updated: 2026-02-23