• Designed and shipped the company's first AI-powered interface, a natural-language chat for professional network intelligence, defining interaction patterns for a novel product category with no existing design precedent.

• Redesigned end-to-end onboarding experience after identifying critical drop-off points through user research and funnel analysis, increased Web-to-Trial conversion from 2.2% to 6% (+173%) and Trial-to-Paid from 8% to 15.5% (+94%), directly impacting company revenue growth.

• Led Billing Center redesign that simplified plan selection and reduced friction in the upgrade path, drove 5x increase in Starter plan signups and measurably improved self-serve revenue.

• Built and maintained a scalable design system spanning web and mobile platforms, reduced design-to-dev handoff inconsistencies and accelerated feature shipping velocity across the product team.

• Led end-to-end design for 20+ clients across B2B and B2C, managing client relationships, presenting design rationale to stakeholders, and delivering production-ready assets across web and mobile.

• Translated complex business requirements into polished UI designs, consistently delivering work that clients approved with minimal revision cycles.

• Led a full UI overhaul for a key client's core product, redesigned navigation, information architecture, and visual hierarchy, resulting in 35% improvement in user retention.

• Iterated from low-fidelity wireframes through high-fidelity prototypes, incorporating user testing feedback at each stage to validate design decisions before development.

• Redesigned the core Campaigner feature, the product's primary value driver, improving user activation by 25% through simplified workflow and clearer progressive disclosure.

• Drove research initiatives including user interviews, competitive analysis, and market research to inform product direction for a B2B SaaS platform post-acquisition.

Management Consulting Company | 51-200 heads | Toronto, Ontario/London, UK

• Developed 100+ digital and print assets: brand identities, web, and mobile UI, banners, posters, magazines, etc.

• Successfully managed and coordinated layout design and illustrations for one of the most famous UK Heritage books, from concept through completion, including event materials such as banners, flyers, welcome package.

• Created clean, unique and innovative frontend web interfaces based on internal guidelines and latest UX trends.

• Produced 50+ reusable design templates, saving an average of 10 hours per week, per designer.

• Organized workshops and worked directly with clients to understand and formulate their business needs.