# Aleksandra Rasic > Senior Product Designer | SaaS, B2B | Designing with AI Location: San Francisco, California, United States Profile: https://flows.cv/aleksandrarasic Product designer based in San Francisco with 8+ years of experience helping startups and small to medium size business shape their product and turn chaotic workflows into clean, scalable, user-centered interfaces. I specialize in 0–1, end-to-end projects. ## Work Experience ### Senior Product Designer @ LeadDelta.com - #1 CRM for your network Jan 2020 – Present | San Francisco, CA - Designed and shipped the company's first AI-powered interface, a natural-language chat for professional network intelligence, defining interaction patterns for a novel product category with no existing design precedent. - Redesigned end-to-end onboarding experience after identifying critical drop-off points through user research and funnel analysis, increased Web-to-Trial conversion from 2.2% to 6% (+173%) and Trial-to-Paid from 8% to 15.5% (+94%), directly impacting company revenue growth. - Led Billing Center redesign that simplified plan selection and reduced friction in the upgrade path, drove 5x increase in Starter plan signups and measurably improved self-serve revenue. - Built and maintained a scalable design system spanning web and mobile platforms, reduced design-to-dev handoff inconsistencies and accelerated feature shipping velocity across the product team. ### Head of Design @ VerbFactory Jan 2017 – Jan 2020 | Toronto, ON - Led end-to-end design for 20+ clients across B2B and B2C, managing client relationships, presenting design rationale to stakeholders, and delivering production-ready assets across web and mobile. - Translated complex business requirements into polished UI designs, consistently delivering work that clients approved with minimal revision cycles. - Led a full UI overhaul for a key client's core product, redesigned navigation, information architecture, and visual hierarchy, resulting in 35% improvement in user retention. ### UI and Brand Designer @ Autoklose – a VanillaSoft company Jan 2016 – Jan 2017 | Greater Toronto Area, Canada - Iterated from low-fidelity wireframes through high-fidelity prototypes, incorporating user testing feedback at each stage to validate design decisions before development. - Redesigned the core Campaigner feature, the product's primary value driver, improving user activation by 25% through simplified workflow and clearer progressive disclosure. - Drove research initiatives including user interviews, competitive analysis, and market research to inform product direction for a B2B SaaS platform post-acquisition. ### Graphic and Web Designer @ Excellence Squared Group Ltd Jan 2014 – Jan 2016 | Toronto, Canada Area Management Consulting Company | 51-200 heads | Toronto, Ontario/London, UK - Developed 100+ digital and print assets: brand identities, web, and mobile UI, banners, posters, magazines, etc. - Successfully managed and coordinated layout design and illustrations for one of the most famous UK Heritage books, from concept through completion, including event materials such as banners, flyers, welcome package. - Created clean, unique and innovative frontend web interfaces based on internal guidelines and latest UX trends. - Produced 50+ reusable design templates, saving an average of 10 hours per week, per designer. - Organized workshops and worked directly with clients to understand and formulate their business needs. ## Education ### Master's degree in New Media Design Univerzitet Metropolitan ### Bachelor's degree in Graphic Design Univerzitet Metropolitan ## Contact & Social - LinkedIn: https://linkedin.com/in/aleksandrarasic --- Source: https://flows.cv/aleksandrarasic JSON Resume: https://flows.cv/aleksandrarasic/resume.json Last updated: 2026-04-13