# Alena Holcomb > Art Director Location: San Francisco Bay Area, United States Profile: https://flows.cv/alenaholcomb I'm an art director based in California, specializing in leadership and fostering growth within creative teams. My approach prioritizes people, coupled with a profound passion for crafting brand identities and cohesive aesthetics across various platforms and interdisciplinary departments. With over a decade of experience in graphic and product design, I excel in delivering seamless designs across diverse client touchpoints and brand contexts, spanning consumer packaged goods (CPG), print, marketing, digital marketing, social media, art direction, photoshoots, agency collaboration, digital asset management, project coordination, video content, web development, e-commerce, packaging, gifts, fashion, and home goods. Take a moment and view my work at alenaholcomb.com Leadership | Project management | Workflow process | Agency relationships | Digital Assets Management | Manager | Art direction | Brand Identity | Creative Adobe Suite | Mac OS | ESKO 3D Rendering | Microsoft Suite | Brand Development | CPG | Communication | Product Development | Packaging Design | Print Production | Typography | Leadership | Presentations | Graphic Design | Digital Marketing | E-commerce | POP Displays | Merchandising | Sourcing | Marketing Communications | Client Relations | Photography | Client Relationships | Logo and Brand Identity | Overseas Travel | Social Media – All Platforms | Wholesale vs Retail | Trade Shows | Quality Control | Passion and Experience | Detail Oriented | Project Management | Email Templates ## Work Experience ### Art Director @ Adams Group Jan 2025 – Present Art Direction and lead touch point for all mediums of design projects to ensure they are on brand and represent Adams Group in an effective and appropriate way that aligns with the company goals and values while attracting new consumers and keeping current consumers engaged and educated. Engage in design work across products, content channels and all cross functional touchpoints to develop a consistent voice, look, and feel that has impact for the end users. Includes packaging design and print production, external agency collaboration, art direction and project lead for all photoshoots, collaboration with social team for creating original content for all digital platforms, video filming and editing capabilities, web design, Amazon pages, HR pieces, educational materials, sales presentations, catalog, new campaign pieces, design new products and launch material while also offering design support for new innovation, promo items, flyers, instore materials and display, sampling programs, shipper displays and POP’s. Importantly this role will manage the operations and logistics of the team – software needs, prioritizing work, training, capital requests. ### Graphic Design Manager @ Traditional Medicinals, Inc. Jan 2022 – Jan 2025 Reporting to the CMO and VP of Marketing. Responsible for the overall visual manifestation of the brand and managing daily activities and project management of the internal creative services team members along with providing creative direction for marketing, agencies, photoshoots, video and web projects. In addition, coordinate with external agencies and vendors to successfully execute marketing/brand initiatives. Manages the operations and logistics of the team – software needs, prioritizing work, training, capital requests. Leads the Digital Assets Management tool for all content. Design lead for re-branding and brand strategy work. ### Multimedia Graphic Designer @ Traditional Medicinals, Inc. Jan 2021 – Jan 2025 The Multimedia Graphic Designer works with creative staff on a range of innovative projects, contributing throughout the entire creative process, to create impactful designs that capture and sell our company vision while maintaining brand guidelines. Responsible for, but not limited to, design and execution of complex product packaging, video production, marketing collateral, point of purchase displays, retail signage, and innovative high quality animated content. Strong background in digital and graphic design, strong understanding of typography, layout, video and animation, excellent communication skills, and strong ability to collaborate on projects with all cross functional teams. ### Senior Graphic Designer @ Ghirardelli Chocolate Company Jan 2015 – Jan 2021 | San Leandro Working closely with the Marketing and Sales team my position as the Graphic Designer for Ghirardelli is responsible for, but not limited to, design and execution of complex product packaging, product development, marketing collateral, catalogs and other printed goods, point of purchase displays, retail signage and ads, social media graphics for Facebook, Instagram and e-mail blast, as well as in house projects for the companies internal needs. ### Product Designer @ Regal Art & Gift Jan 2014 – Jan 2015 | Concord, Ca Full time product designer for a home and garden company Regal Art & Gift. My duties require that I conceptualize new products for the upcoming lines as well as design and develop the product working with over sea manufacturers. I work directly with factories as well as travel overseas to visit the manufacturers for quality control and final design edits. I work heavily with developing items using metal and glass and now have a vast and well rounded experience of developing products dealing with most any medium from knit goods to metal, glass or plastic goods. I am also responsible for traveling to Trade shows, assisting in set-up, merchandising, selling and walking the shows for future business and inspiration. ### Graphic Designer @ Trumpette Jan 2010 – Jan 2014 Including but not limited to expertise in print, product development, sourcing, fashion, industrial design, packaging, photography, manufacturing, merchandising, trade shows, social media, knowledge of wholesale VS. retail as well as being able to keep a companies brand identity strong and true to their name. I have very high attention to detail because I understand that one small mistake made on a product being ordered in bulk can be detrimental to a company and cause financial loss. ### Freelance Graphic Designer @ Costco Wholesale Jan 2010 – Jan 2010 As a freelance designer I was responsible with one other partner to create two books for Costco. The books were a collection of 600+ ad's each bought individually by clients who shopped at Costco and wanted to advertise their business. I was responsible for working with each client to develop and design their ad and to then put it into a saddle stitch book and send to print until a final product was completed and then handed out at each Costco location. It was an experience with an incredibly fast turn around time, managing hundreds of clients at once and handling all design, pre production, editing and final production that I am proud of. ### Graphic Design Internship @ Page Design Group Jan 2008 – Jan 2009 As in intern for Page Design I was responsible for creating mock-ups of any print pieces for clients to review, attend press-checks, logo design, brochure design, magazine layouts, ad campaigns, sketches, working directly with clients to receive final approval on artwork, photography, pre-production, editing and proofing. ## Education ### Bachelors of Science in Graphic Design California State University-Sacramento ## Contact & Social - LinkedIn: https://linkedin.com/in/alena-holcomb-97473118 - Portfolio: https://alenaholcomb.com --- Source: https://flows.cv/alenaholcomb JSON Resume: https://flows.cv/alenaholcomb/resume.json Last updated: 2026-04-13