# Alesia Titova

> Principal Product Designer (UX/UI)
& AI Creative Designer

Location: New York, New York, United States
Profile: https://flows.cv/alesia

I specialize in creating seamless user experiences that balance user needs and business goals. With expertise in user-centered design, information architecture, and design systems, I’ve built complex products and intuitive interfaces from 0 to 1.

Driven by metrics, I focus on improving conversion rates, usability, and customer satisfaction through thoughtful design strategies. My experience includes leading the design and research for a risk monitoring system, conducting over 100 interviews, usability tests, and collaborating with analysts and developers to deliver a robust and scalable product.

Skilled in Figma, Jira, Notion, Slack, and AI tools, I’m passionate about tackling challenges and delivering impactful design solutions. Let’s connect to create exceptional products together!

## Work Experience
### Marketing Communications Designer & UX/UI @ Scentbird
Jan 2024 – Present | New York, NY
• Used storytelling and data analysis to craft high-performing marketing assets and continuously improve campaign results
• Developed AI-powered ad concepts that boosted brand recognition and engagement
• Designed UX for internal tools, improving operational efficiency and user satisfaction

### Creative AI Specialist @ Recraft
Jan 2025 – Jan 2025
AI Concept Designer who crafts creative concepts for social media advertising — blending strategic thinking, storytelling, and generative AI to deliver visually compelling campaigns.

### Principal Product Designer @ Recraft
Jan 2024 – Jan 2024
The main task was to design a mobile landing page to support advertising campaigns and increase the efficiency of mobile traffic conversion. My responsibilities included creating a user-centric design optimized for mobile devices, analyzing user behavior, and collaborating with marketing teams to align the landing page with campaign goals.

### Principal Product Designer @ Liga Stavok
Jan 2023 – Jan 2024 | Moscow, Moscow City, Russia
Developed a CRM system (0→1) to monitor risky bets, defining key scenarios and functionality based on business needs and creating a detailed information architecture. Conducted 60+ user interviews and UX tests to accelerate fraud detection, collaborated closely with analysts and business teams in a Scrum framework, and successfully launched the product in 1.5 years—reducing risk detection time by 1.5x and improving GGR metrics.

### User Experience Designer @ Liga Stavok
Jan 2023 – Jan 2023
I supported cross-functional teams in designing user-centric interfaces and conducting comprehensive user interviews and research. My work focused on driving product improvements by enhancing key metrics, streamlining user flows, and implementing data-driven solutions to optimize efficiency and user satisfaction.

### Product Designer @ EatMise
Jan 2022 – Jan 2023 | New York, United States
The website was redesigned, resulting in 8 out of 10 users understanding the product, and the checkout flow was revamped to achieve a 74% conversion rate to purchase.

### Consulting & Short-Term Projects @ Unknown
Jan 2018 – Jan 2022
✦ Star2Pay (developed a responsive interface 0→1 for the payment widget, achieving a 90% conversion rate for successful payments)
✦ ScentBird & Drift (designed AI-powered advertising banners)
✦ inDriver (designed advertising banners using AI, leading to improved CPA)
✦ Retable.ai (created a website on the Webflow platform, increasing conversion by 20%)
✦ Boft (worked as a web designer in the creative team, developing the company website)


## Education
### Bachelor of Arts - BA in Graphic Design
Saint Petersburg University of Technology and Design

### Product Design Course Uprock in UX/UI Design & Product Design
Coursera

### Computer Graphics
College of Business Economics and Advertising

### Graphics and Painting
State School of Arts


## Contact & Social
- LinkedIn: https://linkedin.com/in/lesidsgn
- Portfolio: https://lesidsgn.com/

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Source: https://flows.cv/alesia
JSON Resume: https://flows.cv/alesia/resume.json
Last updated: 2026-03-29