# Alexa Yi > Senior Product Designer @ Reuters Location: New York City Metropolitan Area, United States Profile: https://flows.cv/alexa I’m a Senior Product Designer with 6+ years of experience building products across e-commerce, healthtech, and publishing. From care platforms and clinical tools to newsroom systems and licensing experiences, I’ve led design initiatives that simplify complexity and deliver meaningful outcomes. With a background in business economics and HCI, I design with both product strategy and user behavior in mind—translating complex requirements into clear, scalable experiences. I thrive in fast-paced, cross-functional teams and value sharp thinking, open feedback, and outcomes that drive both user success and business impact. ## Work Experience ### Senior Product Designer @ Thomson Reuters Jan 2023 – Present | New York City Metropolitan Area • Spearheaded the launch of a self-serve e-commerce experience • Led end-to-end design of the cart and licensing experience, improving transaction flow and simplifying purchase decisions • Led cross-functional UX strategy across photo, video, text, and audio flows—facilitating design workshops and flow audits to unify workflows while adapting for each content type • Collaborated with product, sales, and engineering to validate design decisions and drive launch readiness ### UX Designer @ Thomson Reuters Jan 2020 – Jan 2023 | New York City Metropolitan Area • Led homepage redesign and built flexible, responsive UI modules for diverse story formats • Introduced accessibility practices aligned with WCAG and improved editorial publishing workflows • Developed scalable UI patterns used across the newsroom platform ### Product Designer @ Yerbba Jan 2019 – Jan 2020 | Ann Arbor, Michigan, United States • Designed and optimized the web experience of Yerbba’s medical platform in close collaboration with Designers, Engineers, and Doctors • Planned and executed independent research using heuristic evaluation, usability tests, and A/B tests, and delivered key decisions to stakeholders ### Product Designer @ GabiLab @ University of Michigan - School of Information Jan 2018 – Jan 2020 | Ann Arbor, MI • Designed a tablet app, which helps streamline and digitize the data collection process of clinicians, and accomplished a task success rate of 90% • Led the design process by running co-design workshops and constructing an empathy map, competitive analysis, data flow diagram, and wireframes Advisor: Dr. Gabriela Marcu ### UX Researcher @ UX Lab @ Seoul National University Jan 2018 – Jan 2018 | Suwon, Gyeonggi-do, Korea Analyzed the current retail & AI technology and developed UX/Service scenarios to provide directions in implementing AI technology in the client’s future retail stores ### Graphic Designer @ Beloit College Jan 2015 – Jan 2016 | Beloit, Wisconsin, United States • Managed a project to build microsites for 600+ prospective international students • Created posters and digital advertisements for over 90 offices and departments, using Sketch, InDesign, Photoshop, and Illustrator on a daily basis ### Business Analyst @ Deloitte Jan 2013 – Jan 2013 • Headed benchmarking process of the project: examined successful cases of leading petroleum corporations • Contacted more than 20+ major petroleum corporations in the world to gather outstanding examples of human resource management and development • Conducted interviews with the client's heads of departments and HR departments of international companies • Provided technical assistance on analyzing research and interview data ## Education ### Master of Science - MS in Human Computer Interaction and User Experience University of Michigan - School of Information ### Bachelor's degree in Business Economics with Chinese Minor Beloit College ### High School Diploma Ben Lippen School ## Contact & Social - LinkedIn: https://linkedin.com/in/alexayi - Website: https://alexayi.design/ --- Source: https://flows.cv/alexa JSON Resume: https://flows.cv/alexa/resume.json Last updated: 2026-02-23