As part of the Search Trust and Safety team, I lead content design for privacy, consent, and data usage for an initiative that will unlock new settings for customers. I collaborate closely with UX designers, UX, researchers, program managers, and lawyers to ensure that solutions serve customers’ interests and expectations while remaining compliant with global regulations .

Collaborated with UX designers and project managers on key company initiatives to extend and enhance the recent Eventbrite rebrand.

• Developed content guidelines for the listings quality kit, a tool for event creators

• Created content for a new advertising offering, allowing creators to target their ads likely attendees

• Enhanced value props for a feature allowing users to connect with friends

• Built a content style guide to improve clarity, consistency, and accessibility of product content

Set the overarching content strategy for PayPal’s merchant experiences while leading a team of 7 content designers, including 2 managers. Created a team culture of inclusivity and empowerment. Collaborated effectively with design, research, and product counterparts to ensure that my team created cohesive, compelling experiences for merchants and developers.

• Guided improvements to onboarding flows to increase sign-up rates by 31% and completion rates by 5.1%

• Developed key merchant-facing messaging for Fastlane, PayPal’s one-click guest checkout experience, leading to adoption of Fastlane by 800+ merchants during the pilot

• Oversaw revision of presentment of checkout options, which increased uptake of no-code solutions such as invoicing and QR codes by 35%

• Applied to and was chosen to participate in an intensive product masterclass led by chief product officer John Kim, improving my data-driven decision-making and critical thinking skills

• Led voice and tone workshops to improve consistency and quality of content

• Led the merchant content space at PayPal

• Worked closely with product, design, and research leadership to create effective tools for businesses of all sizes

• Coached a team of managers and content designers in developing engaging customer experiences for onboarding, activation, account servicing, and business growth.

• Conducted discovery work with small and medium-sized businesses to identify pain points and find areas of opportunity for PayPal

• Consulted with UX design leads and product owners to create a compelling content strategy

• Managed a team of 6 content designers and coached them to develop engaging customer experiences for critical touchpoints, such as account creation and checkout

Previous responsibilities as a senior content designer:

• Developed content strategy and wrote new content to ensure PayPal's compliance with GDPR

• Worked with UX designers and engineers to create an easy-to-use flow for PayPal's Instant Transfer feature, which allows customers to transfer money from their balance to their eligible debit card for small fee

• Wrote content for the choice initiative, which gave customers the ability to set any of their payment methods as their preferred way to pay, giving them more control and helping them speed through checkout

I initially joined PayPal as an independent contractor in October of 2016 and became a full-time employee in May of 2017. My content strategy and development work has been consistently recognized with kudos and bonuses.

My strengths include strong communication skills and the ability to clearly explain my content strategy and rationale in a diplomatic, influential way.