# Alex Alexander

> Sr. Product Designer

Location: San Francisco, California, United States
Profile: https://flows.cv/alexalexander

( alexwyrick.com ) Digital design consultant passionate about accessibility, product innovation, and distilling complex technical ideas into simple user friendly workflows. I typically help engineering-lead teams imagine more elegant solutions to real human challenges. 7+ years in design roles following a prior career in data driven digital marketing for global brands (Disney, Sony, BMW, Nissan, Skittles, Adidas and many more).

## Work Experience
### L7 Product Design Consultant @ Mastercard
Jan 2022 – Present

### Senior Product Designer & Accessibility Lead @ Hitachi Vantara
Jan 2020 – Jan 2022
As a Lead Designer for the AI powered Data Catalog, I managed end-to-end UX functions throughout the entire product development cycle.
• User research & problem exploration, design reviews, mockups, prototypes, and developer support.

As the Accessibility Lead, I initiated and launched the company's first accessibility champions program.
• Closed knowledge gaps and increased technical expertise within the design org by facilitating accessibility workshops & trainings with more than 20 designers & developers.
• Collaborated with Product and Engineering to resolve and fix accessibility bugs.
• Defined accessibility specs and annotation frameworks for other designers to leverage.
• Produced  more approachable documentation of Web Content Accessibility Guidelines (WCAG) to uplevel fellow designers
• Contributed accessibility upgrades to more than a dozen UI components & patterns, to improve the Design System.
• Empowered design teams to build more inclusive end-to-end user experiences and “shift left” beyond compliance to start proactively designing for inclusion.

### Principal Product Designer @ Waterline Data
Jan 2018 – Jan 2020
Fullstack UX & product design for an AI-powered data catalog; design system, accessibility audit, prototypes & detailed design specs.

Completed the company's first Voluntary Product Accessibility Template (VPAT) and remediation schedule to successfully secure a large federal government contract.

### Senior UX Design Consultant @ Waterline Data
Jan 2018 – Jan 2018 | Mountain View

### Lead UX Designer (Contract) @ Bring Ruckus
Jan 2018 – Jan 2018 | Greater New York City Area

### UX Design Consultant @ Alex Wyrick Designs
Jan 2013 – Jan 2018
Lead consultant for design projects at Aldebaran Robotics, Metronaut, and Cartier, among other clients.

Conducted user research and designed mobile applications, prototypes, mockups, style guides, and wireframes.

### Founder / Design Instructor @ Web Kids Inc
Jan 2017 – Jan 2018 | Santa Barbara, California Area
Santa Barbara's premier web design camp for kids age 13-19. SB Web Kids leads small groups through a hybrid curriculum mixing live coding exercises with popular online courses. Students learn advanced online problem solving and build websites using modern HTML and CSS.

### Founder @ Blanket The Web
Jan 2015 – Jan 2017
A boutique digital agency specializing in programmatic media campaigns across video, mobile, display and paid social media.

### Operations Manager @ Amnet Programmatic Experts for Dentsu Aegis Network
Jan 2014 – Jan 2015 | Melbourne, Australia
Amnet Group, an agency under Dentsu-Aegis Network, uses best in class service and expertise in emerging data-driven media strategies.

### Campaign Manager @ The Collective
Jan 2013 – Jan 2013 | San Francisco Bay Area
Promoted to account manager from trafficking.

Summary:
• Primary partner/prospect contact for all international accounts 
• Campaign management from I/O to launch, and through reporting
• Maintain and develop existing customers relationships ensuring quality of service

### International Advertising Operations - Online advertising @ The Collective
Jan 2012 – Jan 2013
Summary:
• Campaign ownership from creation and launch to reporting/summary
• Flexible campaign optimizations to improve engagement metrics and meet targets
• Collaboration with front-end developers and engineering team to deliver on custom sold client services
• Trouble shooting and ads tracking
• Daily/weekly/bi-monthly reporting to ad ops management on KPIs and trends

### Data Analyst @ gyro
Jan 2012 – Jan 2012

### Marketing Specialist @ Project Playlist
Jan 2009 – Jan 2012 | San Francisco Bay Area

### Marketing Assistant @ Flaneur Media, LLC
Jan 2008 – Jan 2008 | San Francisco Bay Area

### Pearl Cultivation and Harvest @ Kamoka Pearl Farm
Jan 2003 – Jan 2003 | Tuamotu Archipelago, Tahiti


## Education
### Master’s Degree in Interaction Design
Strate, Ecole de Design
Jan 2015 – Jan 2017

### Bachelor of  Science in Business and Marketing Management
San Francisco State University
Jan 2006 – Jan 2009

### Associate's degree in Managerial Economics
Santa Barbara City College
Jan 2002 – Jan 2005


## Contact & Social
- LinkedIn: https://linkedin.com/in/alexanderwyrick
- Portfolio: https://www.alexwyrick.com

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Source: https://flows.cv/alexalexander
JSON Resume: https://flows.cv/alexalexander/resume.json
Last updated: 2026-03-25