# Alexa M. > Product Designer | 11 Years Experience in Visual, Interaction & UX Design | Currently Seeking New Opportunities Location: San Francisco, California, United States Profile: https://flows.cv/alexam I am a Product Designer with 7 years of experience specializing in Design Systems and over 11 years of expertise in visual, interaction, and UX design. Throughout my career, I have worked on diverse projects that have refined my ability to craft user-centered designs that are both visually striking and highly functional. Currently self-employed, I am actively seeking my next opportunity to leverage my skills and collaborate with forward-thinking teams to create impactful digital experiences. ## Work Experience ### Product Designer @ Meta Jan 2022 – Jan 2023 Supported a design system for workplace tools used by 15,000+ employees. Maintained Figma components and documentation, and joined weekly engineering on-call rotations. • Delivered two projects that improved component accessibility through enhanced color contrast. • Responded to user requests by supporting oncalls and updating component documentation. ### Principal Designer @ Informatica Jan 2022 – Jan 2022 | Redwood City, California, United States Designed responsive web page layouts and updated design system components using Figma for Informatica.com. Delivered UX feedback and strategic recommendations to stakeholders to enhance the consistency and usability of the design system. Collaborated closely with other designers to make component variations and improve accessibility. • Aligned design goals across teams through cross-functional collaboration. • Created reusable components to streamline workflows and speed up delivery. • Enhanced accessibility to support WCAG compliance and inclusive design. ### Sr. Visual Interaction Designer @ U.S. Bank Jan 2021 – Jan 2021 | Minneapolis, Minnesota, United States Refined U.S. Bank’s design system using Sketch, Abstract and Figma. • Designed customer support (Automated Investor) page flows. • Created new icons and visual elements to expand digital language. ### Lead UX Designer, Cisco.com Design System @ Cisco Jan 2016 – Jan 2021 | San Jose, California, United States Led UX improvements for Cisco.com’s design system, enhancing accessibility and usability of web components. Developed publishing best practices for content authors and conducted user interviews and usability testing at Cisco Live events. • Increased homepage clickthroughs by 85%, reduced mobile bounce rate by 21%, and boosted mobile views by 33% (FY18–19 Adobe Analytics). • Standardized publishing workflows, improved content accuracy and sped up site updates. ### Digital Designer @ Tapjoy Jan 2016 – Jan 2016 | San Francisco, California Developed ad concepts and digital assets for interstitial campaigns for clients including Sephora, Mustang, and American Airlines using Photoshop, Illustrator, and After Effects. • Increased engagement with visually compelling interstitial ads for major brands. • Boosted email campaign performance by creating net-new reusable HTML templates. • Strengthened client satisfaction by delivering polished, on-brand digital assets efficiently. ### Visual Designer/Animator @ LawRoom (EverFi) Jan 2015 – Jan 2016 | Walnut Creek, California Created 2D animations and visual assets using Adobe After Effects and Illustrator for online compliance courses on the LawRoom edtech platform. • Increased learner engagement through clear and visually dynamic course content. • Enhanced educational effectiveness with consistent, high-quality animated visuals. ### Digital Designer @ Ready State Jan 2015 – Jan 2015 | San Francisco, California, United States As an agency Digital Designer, I developed a wide range of digital and print brand collateral for clients including Google, American Airlines, HP, and VentureBeat—ranging from web campaign concepts and page layouts to logo explorations. • Supported VentureBeat’s brand refresh by designing impactful data visualizations and an updated media kit. • Assisted in Redpoint’s logo exploration, contributing creative concepts to refine brand identity. • Designed new page layouts for American Airlines and HP using componentized design systems to maintain consistency and improve UX. ### Senior Visual Designer @ BrightEdge Jan 2014 – Jan 2015 | San Mateo, California Served as the sole visual designer on the marketing team, leading art direction and producing print and digital brand assets. Later transitioned to the UX/Product team to expand expertise in BrightEdge’s SEO platform and tools. • Elevated brand consistency and visual impact across marketing channels and through event design. • Improved collaboration between marketing and product through cross-functional design expertise. • Enhanced UX design quality with added SEO tool knowledge and user-centered focus. ### Visual Designer @ StubHub Jan 2012 – Jan 2014 | San Francisco, California, United States Designed core digital and print assets for cross-channel marketing campaigns to strengthen brand recognition and drive key performance metrics. • Boosted brand visibility through cohesive, high-impact marketing visuals. • Improved campaign performance by aligning artwork with strategic goals. • Increased audience engagement across digital and print channels. • Managed all marketing, transactional and promotional emails. ## Education ### Bachelor of Arts (B.A.) in Visual Design / Minor Animation University of San Francisco Jan 2010 – Jan 2012 ### Bachelor of Arts - BA in Fine/Studio Arts, General University of California, Santa Cruz Jan 2005 – Jan 2008 ## Contact & Social - LinkedIn: https://linkedin.com/in/alexamichael - Portfolio: https://alexamichael.com --- Source: https://flows.cv/alexam JSON Resume: https://flows.cv/alexam/resume.json Last updated: 2026-03-25