# Alexander Vu > Sr. Product Designer @ Vanta Location: San Francisco Bay Area, United States Profile: https://flows.cv/alexander I’m a product designer with nearly a decade of experience spanning startups and global companies. From being the first designer at VidGrid to leading projects at Visa’s North America Innovation team, I’ve had the opportunity to shape experiences, create design systems, and influence positive change through design. At Visa, I focus on payments-related Generative AI applications and explore proofs of concept within the Innovation team. Recently, I led the design of a tool that transforms knowledge search and discovery, making complex information accessible through natural language processing. My approach is highly collaborative and strategic. I create products that are human-centered, informed by data, and product-driven. I’m passionate about craftsmanship and attention to detail. I excel at finding unlikely connections throughout the design process that bring clarity to complexity, delivering experiences that are intuitive and impactful. ## Work Experience ### Senior Product Designer @ Vanta Jan 2025 – Present Vanta is the leading trust management platform that helps simplify & centralize security for organizations of all sizes. - Designer on the Trust Center. ### Mentor @ Techstars Jan 2023 – Present | San Francisco Bay Area ### Designer & Photographer @ Alexander Vu Studio Jan 2010 – Present | Oakland, California, United States - ### Senior Staff Product Designer – Innovation & Design @ Visa Jan 2022 – Jan 2025 | San Francisco Bay Area Design lead on North America Innovation Team, incubating products from zero-to-one. • Designed and launched Visa Assist, improving knowledge discovery through natural language interfaces and AI. • Partnered with product, engineering, and strategy teams to drive 0-to-1 product innovation for GenAI solutions. • Conducted user research, synthesized findings, and delivered actionable insights for iterative design enhancements. ### Product Designer @ Postscript Jan 2021 – Jan 2022 | Oakland, California, United States Postscript is an SMS marketing platform for ecommerce companies. Helping Shopify stores drive 30x ROI with text message marketing. • Designed billing and payments system for a rapidly scaling SMS platform, achieving 60% of MRR flow within the first month of going live. • Partnered with product and engineering to define the billing teamʼs roadmap, driving alignment on key milestones. • Contributed to the design system and supported a company-wide rebrand, ensuring consistency across product and marketing assets. ### Senior Product Designer @ Varo Bank Jan 2019 – Jan 2021 | San Francisco Bay Area Varo is a fully digital bank and the first fintech in the US to obtain a national bank charter from the OCC and the FDIC. - • Designed and implemented core consumer banking experiences across iOS, Android, and Web platforms. • Co-led Varo’s first design system, implementing 180+ components, adopted by design and engineering. • Led the design and launch of Varo Advance, a cash advance product, achieving 51% user adoption and 140k+ advances in the first six months. ### Product Designer @ Branch Jan 2017 – Jan 2019 | Greater Minneapolis-St. Paul Area Branch helps businesses accelerate payments to empower working Americans. - • Collaborated with the CEO to develop multi-platform B2B2C solutions, from scheduling tools to payment products. • Designed the first version of Branch’s Early Wage Access product, catalysing the company’s pivot to payments. ### Founding Designer @ VidGrid - The Leading Enterprise Video Platform Jan 2015 – Jan 2017 | Greater Minneapolis-St. Paul Area VidGrid enables peer-to-peer video learning courses, transforming video into two-way communication. In April of 2020, VidGrid was acquired by Paylocity. - • Established foundational product design and brand identity for a B2B recording and hosting platform used by top universities and enterprises. ### Designer in Residence - Retail Accelerator Summer 2017 @ Techstars Jan 2017 – Jan 2017 | Greater Minneapolis-St. Paul Area Techstars is a worldwide network that helps entrepreneurs succeed. Techstars Retail is a three-month accelerator program that offers companies $120,000, access to the Techstars Network for life, and over $1M worth of perks. - • Supported 10 early-stage startups in product design, venture collateral, and go-to-market strategies. ### Alum - Techstars Cloud 2016 @ Techstars Jan 2015 – Jan 2016 | San Antonio, Texas Area Techstars is the Worldwide Network that helps entrepreneurs succeed. - During the winter of 2015, VidGrid participated in the Techstars Cloud Accelerator in San Antonio, TX. ### Photography and Videography Intern @ St. Benedict's Abbey Jan 2014 – Jan 2015 | Atchison, Kansas ### Videographer - Marketing Department @ Benedictine College Jan 2012 – Jan 2015 | Atchison, Kansas ### Graphic Design Intern - Student Life @ Benedictine College Jan 2012 – Jan 2015 | Atchison, Kansas ### Graphic Designer - Campus Ministry @ Benedictine College Jan 2012 – Jan 2013 | Atchison, Kansas ## Education ### Bachelor of Arts (B.A.) in Fine/Studio Arts, General Benedictine College ### Capistrano Valley High School ### Dimond High School ### Rhode Island School of Design ## Contact & Social - LinkedIn: https://linkedin.com/in/alexander-vu - Website: https://www.alexvustudio.com/ --- Source: https://flows.cv/alexander JSON Resume: https://flows.cv/alexander/resume.json Last updated: 2026-02-23