Inaugural Staff Designer focused on Growth & Monetization across Hims & Hers product categories, leading end-to-end design and strategy of tests, optimizations, and new features for the Hims & Hers Telehealth Consultation, Treatment Match, and Checkout user experiences

As a key collaborator with Product Management, Marketing, and Engineering, I’ve successfully led & launched features that define new standards, content strategies, and visual systems, resulting in the growth of our subscriber base from 1M (2023) to 2.2M+ (2025-Now)

Led efforts to launch an all-new digital platform on Apple.com by driving the vision and defining new standards for a comprehensive global redesign

Oversaw and contributed to the framework redesign of key marketing pages; managed and mentored a team of senior designers, art directors and vendors; provided guidance and direction on all aspects of design including visual art direction, motion, design systems, UI, and experience strategy

Inaugural full-time hire leading worldwide interactive brand marketing experiences on Apple.com for  Financial & Cloud Services including Apple Card, Apple Cash, Apple Pay, iCloud, Maps, Siri, Wallet, and App Store — earning 6 Webby Award Wins and a Webby Award Honoree

Recognition

2022 Webby Awards Winner for Best Financial Services Website: Apple Wallet, Apple.com

2022 Webby Awards Honoree for Best Travel & Lifestyle Website: Apple Maps, Apple.com

Rejoined  Apple’s Marcom Interactive team to art direct and launch brand marketing experiences for iPhone across Apple.com and in all global markets.

2021 Webby Awards Winner, Best Visual Design — Aesthetic: iPhone 12, Apple.com

— Led end-to-end design of Figure’s and Provenance's portfolio of products and services across app, desktop, and mobile including Equity Dashboard, Investor Passport, and Marketplace

— Drove alignment across Product and Brand by defining design systems, content strategies, and visual guidelines in partnership with the Head of Design

Project: www.alexander.work/provenance/