# Alexander Abriam > Staff Product Designer at hims & hers ✦ previously at ο£Ώ Location: San Francisco Bay Area, United States Profile: https://flows.cv/alexanderabriam Select projects at alexander.work πŸ‘ˆπŸ½ Clients Hims & Hers, Apple, Banana Republic, Figure Technologies, Gap, GQ Magazine, Provenance.io Recognition 2022 Webby Awards Winner Best Financial Services Website: Apple Wallet, Apple.com 2022 Webby Awards Honoree for Best Travel & Lifestyle Website: Apple Maps, Apple.com 2021 Webby Awards Winner for Best Visual Design β€” Aesthetic: iPhone 12, Apple.com ## Work Experience ### Staff Product Designer @ hims & hers Jan 2023 – Present Inaugural Staff Designer focused on Growth & Monetization across Hims & Hers product categories, leading end-to-end design and strategy of tests, optimizations, and new features for the Hims & Hers Telehealth Consultation, Treatment Match, and Checkout user experiences As a key collaborator with Product Management, Marketing, and Engineering, I’ve successfully led & launched features that define new standards, content strategies, and visual systems, resulting in the growth of our subscriber base from 1M (2023) to 2.2M+ (2025-Now) ### Visual Design Lead, Apple.com @ Apple Jan 2022 – Jan 2023 Led efforts to launch an all-new digital platform on Apple.com by driving the vision and defining new standards for a comprehensive global redesign Oversaw and contributed to the framework redesign of key marketing pages; managed and mentored a team of senior designers, art directors and vendors; provided guidance and direction on all aspects of design including visual art direction, motion, design systems, UI, and experience strategy ### Art Director, Apple.com @ Apple Jan 2021 – Jan 2022 | Cupertino, California, United States Inaugural full-time hire leading worldwide interactive brand marketing experiences on Apple.com for ο£Ώ Financial & Cloud Services including Apple Card, Apple Cash, Apple Pay, iCloud, Maps, Siri, Wallet, and App Store β€” earning 6 Webby Award Wins and a Webby Award Honoree Recognition 2022 Webby Awards Winner for Best Financial Services Website: Apple Wallet, Apple.com 2022 Webby Awards Honoree for Best Travel & Lifestyle Website: Apple Maps, Apple.com ### Senior Art Director @ AKQA Jan 2020 – Jan 2021 | Cupertino, California, United States Rejoined ο£Ώ Apple’s Marcom Interactive team to art direct and launch brand marketing experiences for iPhone across Apple.com and in all global markets. 2021 Webby Awards Winner, Best Visual Design β€” Aesthetic: iPhone 12, Apple.com ### Staff Product Designer @ Figure Jan 2019 – Jan 2020 | San Francisco Bay Area β€” Led end-to-end design of Figure’s and Provenance's portfolio of products and services across app, desktop, and mobile including Equity Dashboard, Investor Passport, and Marketplace β€” Drove alignment across Product and Brand by defining design systems, content strategies, and visual guidelines in partnership with the Head of Design Project: www.alexander.work/provenance/ ### Senior Visual Designer @ AKQA Jan 2018 – Jan 2019 | Cupertino, California, United States β€” Design Lead on ο£Ώ Apple’s Interactive Retail Marketing team designing seasonal campaigns and interactive experiences for Apple.com, Apple Store App, and other media platforms β€” Collaborated with art directors, copywriters, and UX to translate key merchandising strategies into visual concepts, prototypes, and high-fidelity designs while managing deliverables from concept to launch β€” Worked independently to adapt and scale designs for different devices, locales, and environments, fostering collaboration across functions and global markets to ensure solutions met the needs of every stakeholder β€” Campaigns include Chinese New Year, Together For The Holidays, That's iPhone ### Senior Visual Designer @ TEKsystems at ο£Ώ Apple Jan 2017 – Jan 2018 | Cupertino, California, United States Recruited to work on-site at Apple ### Global Art Director, Digital @ Banana Republic Jan 2016 – Jan 2017 | San Francisco Bay Area β€” Built seasonal digital campaigns and editorial stories in partnership with the Creative Director and cross-functional leads by concepting, designing, presenting, executing, and producing ideas and collateral that achieve objectives with a focus on interactive experiences β€” Oversaw all digital creative for North American, Japanese, and European markets, ensuring creative alignment of brand identity and localized initiatives and strategies β€” Led UX and design for seasonal page redesigns, utilizing customer engagement metrics to develop wireframes, prototypes, style guides, and high-fidelity mockups for stakeholder presentations β€” Managed and mentored a team of 6 junior to senior-level designers, providing feedback, art direction, and professional development opportunities including company-wide UI/UX workshops ### Senior Visual Designer @ Banana Republic Jan 2015 – Jan 2016 | San Francisco Bay Area β€” Brand Lead tasked to align Product and Brand Marketing; Led strategy and design exploration for internal UX initiatives including rolling out a global responsive platform and universal design system β€” Collaborated with editorial, marketing, web development, and UX to concept and design homepages, women's + men's global marketing, and editorial landing pages β€” Mentored and managed 3 direct reports, providing art direction, creative and professional feedback, and growth opportunities within the organization β€” Oversaw and art directed all digital marketing for EU/UK/JP markets ### Visual Design Lead @ Gap Jan 2014 – Jan 2015 | San Francisco, California, United States β€” Led design for Women's and Men's digital creative, collaborating with editorial, marketing, and engineering leads to concept and execute campaigns and content for Gap.com; Supporting marketing growth and engagement for over 60% of the total Gap Online e-commerce business worldwide β€” Conceptualized, designed, and executed global digital campaigns including Gap x GQ Best Menswear Designers of the Year β€” Piloted and implemented a visual style guide for mobile best practices, resulting in doubled engagement metrics for mobile click-through rates β€” Provided art direction for on-figure and still life photography ### Junior Visual Designer @ Gap Jan 2012 – Jan 2014 | San Francisco Bay Area β€” Introduced Shop By Size UI widget on Gap.comβ€”most profitable tool driving conversion for GapKids & BabyGap businesses to-date β€” Promoted to Designer after successfully leading design for the Diane von Furstenberg x GapKids campaign and the annual Black Friday campaign ### Production Designer @ Gap Jan 2012 – Jan 2012 | San Francisco Bay Area β€” Executed the Black Friday Event campaign across site, email, and paid marketing collateral; Drove the largest promotional revenue for 2011-2012 fiscal year β€” Freelanced prior to receiving my baccalaureate from SJSU; Accepted a full-time position within six months of contract ### Assistant Manager @ Azalea Boutique Jan 2010 – Jan 2011 | San Francisco, California ### Style Consultant @ Metropark Jan 2008 – Jan 2010 ### Graphic Designer @ San Jose State University Jan 2007 – Jan 2009 ## Education ### Bachelor of Arts in Photography; Graphic Design San JosΓ© State University ### User Experience Design General Assembly Jan 2016 – Jan 2016 ### Pre-College Art Experience in Web Design & New Media Academy of Art University Jan 2005 – Jan 2005 ## Contact & Social - LinkedIn: https://linkedin.com/in/abriam - Portfolio: https://alexander.work --- Source: https://flows.cv/alexanderabriam JSON Resume: https://flows.cv/alexanderabriam/resume.json Last updated: 2026-03-30