AR Hardware/Software IXD

Oakley | Meta Vanguard - gen 1

Quest Move Fitness tracking (HRM integration)

New fitness experiences across Reality Labs.

H1 2022 Community Messaging Admin Tools

H2 2021 - H1 2022 FB Group’s Personalization, New Member Greeting (0-1 initiative)

H1 2021 Product Recommendations in FB Groups (Recommendations redesign, Established design system)

Customer Retention

Led a team focused on extending customer tenure by identifying at-risk customer segments and designing targeted solutions that make it easier for them to stay with Root. My team’s scope includes everything from customer service design, to billing optimization projects, to telematics-based dividends programs. These projects resulted in a 5% increase in retention of our at risk policyholders from Q2 of 2020 and onward.

Coordinated and lead a full redesign between creative studio, product design and engineering across our app and web properties. Helped roll out and establish Root's primary design system.

My role was a hybrid of IC work and strategic direction across a small but mighty design team.

Growth

I led a small growth team focused on optimizing Root’s web signup flow. quote.joinroot.com Designed solutions that helped Root recognize an additional ~$1 million of weekly recurring revenue in 2019. Turning Root’s web signup flow into it’s largest acquisition channel.

These projects were integral in helping Root scale pre-IPO.