# Alexander Binder > Product Designer • Meta Reality Labs Location: Oakland, California, United States Profile: https://flows.cv/alexanderbinder Product designer and strategist who’s worked on everything from AR hardware and software to back office software for complex business processes. I’ve lead small design teams as a manager/ic hybrid. And as a solo product designer on cross functional team. Lead a successful redesign of FB group’s new member experiences. ## Work Experience ### Product Designer - Meta Reality Labs @ Meta Jan 2022 – Present AR Hardware/Software IXD Oakley | Meta Vanguard - gen 1 Quest Move Fitness tracking (HRM integration) New fitness experiences across Reality Labs. ### Product Designer • Facebook Communities @ Meta Jan 2020 – Jan 2022 | San Francisco Bay Area H1 2022 Community Messaging Admin Tools H2 2021 - H1 2022 FB Group’s Personalization, New Member Greeting (0-1 initiative) H1 2021 Product Recommendations in FB Groups (Recommendations redesign, Established design system) ### Principal Product Designer @ Root Inc. Jan 2020 – Jan 2020 | Columbus, Ohio Area Customer Retention Led a team focused on extending customer tenure by identifying at-risk customer segments and designing targeted solutions that make it easier for them to stay with Root. My team’s scope includes everything from customer service design, to billing optimization projects, to telematics-based dividends programs. These projects resulted in a 5% increase in retention of our at risk policyholders from Q2 of 2020 and onward. Coordinated and lead a full redesign between creative studio, product design and engineering across our app and web properties. Helped roll out and establish Root's primary design system. My role was a hybrid of IC work and strategic direction across a small but mighty design team. ### Senior Product Designer @ Root Inc. Jan 2019 – Jan 2020 | Columbus, Ohio Area Growth I led a small growth team focused on optimizing Root’s web signup flow. quote.joinroot.com Designed solutions that helped Root recognize an additional ~$1 million of weekly recurring revenue in 2019. Turning Root’s web signup flow into it’s largest acquisition channel. These projects were integral in helping Root scale pre-IPO. ### Design & Research Advisor @ Vessel Jan 2017 – Jan 2020 | Austin, Texas ### Freelance Product Designer @ Self employed Jan 2016 – Jan 2020 | Cleveland, Ohio ### Senior UX Designer @ OnShift Jan 2018 – Jan 2019 | Cleveland, Ohio ### UX Designer II @ Hyland Jan 2013 – Jan 2018 | Westlake, Ohio One of the founding members of hyland’s product design team. (One of the first 5 designers) Helped establish design practice across r&d department. Special Projects: Lead UX/UI designer on government plan (blueprint) review software. Lead UX/UI Designer on Reinsurance module. Lead UX/UI Designer on ECM iOS application reaching ~100k users across multiple verticals Interaction and UI designer on ultrasound information management application reaching 1000+ healthcare institutions Researcher on internal wellness study impacting 1500+ employees UX/UI Designer for ShareBase Mobile 2016-2017 Responsibilities: Conducting various user research activities such as contextual inquiries, user focused interviews, unmoderated card sort studies, in person usability testing, and moderated remote usability testing (both formative and summative) for Hyland's R&D department. I work with product owners to develop the design strategy of their various products which ultimately helps them determine their MVP.(minimum viable product) This design strategy includes the crafting of design goals, personas, task maps, task scenarios and the prioritization of high level user goals. I also leverage my visual design experience to make high and low fidelity UI mockups and interaction patterns for various development teams to ensure the UI has been implemented to spec. ### Motion/Print Designer @ Council of Small Enterprises (COSE) Jan 2012 – Jan 2013 | Cleveland, Ohio Established video branding standards for Energy Choice programs the year of 2012 & 2013 along animated and live action video content for viewing on web and mobile devices. Other responsibilities include mark making, special event branding, apparel design. ## Education ### Bachelor's Degree in Graphic Design Cleveland State University Jan 2009 – Jan 2014 ### High School in Graphic Design School of Visual Arts Jan 2006 – Jan 2006 ### Diploma Beachwood High School Jan 2004 – Jan 2008 ## Contact & Social - LinkedIn: https://linkedin.com/in/alex-binder-pd - Portfolio: https://alex-binder.com - Portfolio: https://revisionpath.com/alex-binder/ --- Source: https://flows.cv/alexanderbinder JSON Resume: https://flows.cv/alexanderbinder/resume.json Last updated: 2026-03-25