# Alexander C. > Early Stage Investments VC @ WI Harper | Product | Ex-Startup Location: San Jose, California, United States Profile: https://flows.cv/alexanderc2 I have 5 years working across user experience, e-commerce design, operations, and software design, venture capital. I am currently working as a VC where I've overseen multiple deals, leveraging my technical background from my founding team startup journey. I specialize in building complete digital experiences - from designing user interfaces to developing full websites. I'm an all-in-one package bridging design, development, and investment expertise. ## Work Experience ### Associate @ WI Harper Group Jan 2026 – Present ### Investment Analyst @ WI Harper Group Jan 2024 – Jan 2026 | San Francisco Bay Area Deal sourcing, evaluation, and execution with rigorous due diligence processes and created overview decks. Executed deals in semiconductor, robotics, software, AI, and healthcare. Revamped portfolio company websites, ensuring best practices in web development and digital presence for SEO. ### Software Designer @ Alpha Ring Jan 2024 – Present Alpha Ring is one of WI Harper's portfolio company, working and developing bleeding edge technology in the fusion energy space. It currently is selling a fusion education tool and curriculum, catered to universities to start classes with. Designed primary interface for educational tool for nuclear fusion, Alpha-E, working alongside engineers and key fusion scientists. Rebuilt and redesigned website. Managed content, updates, and SEO optimization and increased impressions and clickthrough by 3x since handover. ### Owner @ LX&R Studio Jan 2020 – Present | California, United States Independent Design Studio focused on GTM, software design, branding. Let's talk if you're open to cool ideas and approaches for cool solutions to hard problems. Posters, logos, and icon design to support arts organizations and local businesses. Frontend web modules, including landing pages and sitemaps. SEO strategies that increased website traffic by 2.3x. Created four brand identities, one of which IPO'd in 2023 Please visit www.alexycheng.com ### Product Lead @ KiwiDrop Jan 2021 – Jan 2024 | San Mateo, California, United States Employee #1 and founding product lead. Built and launched B2B livestream e-commerce platform from 0 to 1M/mo. Led product strategy, UX design, and customer development, scaled and supported marketing efforts. Established and streamlined customer service workflows, developing a knowledge database, and trained CX team on software details. Company acquired by Pear.us ### Marketing Graphic Designer @ California Institute of the Arts Jan 2019 – Jan 2020 | Valencia, California Developed distinct brand identities for concert series in collaboration with organizers and designed promotional materials that increased audience engagement and event attendance. ### Graphic Designer / Teaching Assistant @ California Institute of the Arts Jan 2018 – Jan 2019 | Valencia, California, USA Co-directed the annual winter motion show event, attracting a full-house audience of 200+. Designed promotional posters and curated a film reel of title sequences showcased at the CalArts Bijou Theatre and assisted in instructing a motion graphics class in collaboration with the program director and professors. ### Undergraduate Associate in Branding @ Walt Disney Direct-to-Consumer & International Jan 2018 – Jan 2018 | Glendale DCPEP (Disney Consumer Products, Entertainment, and Parks) was a division in Disney that focused on their physical products and Disneyland resorts. This division has been re-organized to also include its digital offerings as well now. Developed compelling style guides, blister boxes, and typography for Cars and Star Wars in collaboration with art directors and project managers. Worked under Wing Shum. ### Graphic Design Intern @ Sinostar-ITE International Limited Jan 2017 – Jan 2017 | Beijing City, China Sinostar was a publishing house centered around localizations of foreign magazines, books, and marketing based in China. Clients included publishers Phaidon, Taschen, and Assouline, and other various creative magazines. Designed, typeset, and localized English and Chinese versions of magazine spreads for CHIP, a prestigious German bimonthly photography publication. ## Education ### Bachelor of Fine Arts - BFA in Graphic Design California Institute of the Arts ### User Experience Design General Assembly ## Contact & Social - LinkedIn: https://linkedin.com/in/alexanderycheng - Website: https://www.alexycheng.com --- Source: https://flows.cv/alexanderc2 JSON Resume: https://flows.cv/alexanderc2/resume.json Last updated: 2026-04-05