# Alexander Katin

> Senior Product Designer | Complex B2B Platforms, Data Products, AI Tools | UK Global Talent | Mentor

Location: London, England, United Kingdom
Profile: https://flows.cv/alexanderkatin

Product designer specialising in complex B2B platforms, internal tools, and data-heavy interfaces.

Currently designing research workflows at Elsevier used by 1M+ researchers worldwide, focusing on usability improvements, identity systems, and scalable design patterns across multiple products.

Previously worked on enterprise logistics platforms (Beacon), lab automation tools, and marketplace infrastructure at Avito, where I designed internal HR systems used by 3,000 employees and helped grow marketplace revenue through improved hiring workflows.

My work sits at the intersection of:
• complex workflows
• design systems
• enterprise SaaS
• data-heavy interfaces

I enjoy turning messy operational processes into usable software and partnering closely with product and engineering teams to ship pragmatic solutions.

Portfolio: sashakatin.party

## Work Experience
### Senior Product Designer @ Elsevier
Jan 2023 – Present | London, England, United Kingdom
Designing workflows for Elsevier’s global research platforms used by 1M+ monthly researchers, focusing on submission systems, reviewer discovery, and identity workflows.

Key contributions:
• Improved researcher task efficiency by 8% and reduced user-reported errors by 21% through redesign of core submission workflows.
• Introduced design system patterns adopted across 3 products and multiple teams  
• Worked across complex stakeholder environments (Trust, Identity, Engagement) aligning compliance, research ethics, and product goals.
• Led design-ops initiatives including design jams and collaborative review formats that improved cross-team collaboration metrics.

### Senior Product Designer @ Stealth Startup
Jan 2022 – Jan 2023 | London, England, United Kingdom
Bio/lab-tech startup

* Spearheaded user interview activities
* Designed new features for the no-code customer platform
* Learned a ton about new industry

### Senior Product Designer @ Beacon
Jan 2021 – Jan 2022 | London, England, United Kingdom
Designed enterprise logistics tools used by operations and finance teams to manage global shipment tracking.

• Led UX discovery across finance and logistics workflows, defining interaction models and data visualisation patterns for supply-chain operations.
• Designed MVP shipment tracking product from concept to pilot in 3 months, working directly with engineers and product leadership.
• Created scalable UI patterns for complex data tables, alerts, and operational dashboards.

### Senior Product Designer @ AVITO.ru
Jan 2018 – Jan 2021 | Moscow, Russian Federation
Designed internal product infrastructure and hiring tools for one of Europe’s largest online marketplaces.

• Designed internal HRIS used by 3,000+ employees.
• Improved candidate discovery UX, contributing to 37% revenue growth in the Avito Work vertical.
• Built reusable component library and shipped two Figma plugins used by product teams.
• Organised internal design meetup and contributed to company design culture.

### Lead Product Designer @ Sympli
Jan 2017 – Jan 2018 | Washington
• Led end-to-end design of Sympli’s core tools, including Sketch, Xcode, and Android Studio plugins.
• Designed a version control system and launched integrations with Atlassian Jira and Adobe XD.
• Drove UX strategy and created marketing materials to grow community adoption.

### Senior Product Designer @ Mathrioshka
Jan 2016 – Jan 2017 | Moscow Region, Russian Federation
• Created high-fidelity prototypes using a front-end tech stack for urban data visualisation tools.
• Spearheaded the implementation of Figma within the design team in early 2017, significantly enhancing design operations and cross-functional communication.
• Provided mentorship and guidance to junior designers.

### Product Designer @ Flocktory
Jan 2015 – Jan 2016 | Moscow, Russian Federation
• Led UI/UX and design direction for a prominent e-commerce startup in Moscow.
• Successfully relaunched the main company website for international audiences (Russia, Turkey, Spain).

### Interaction Designer @ Hello Computer
Jan 2014 – Jan 2015 | Moscow, Russian Federation
Key responsibilities:

✦ Delivered apps and interactive experiences for multiple clients;

✦ Created software for interactive experiences with ActionScript, openFrameworks (C++), Node.js (JavaScript), and Processing (Java);

✦ Worked with Kinect, PS Move, computer vision systems, Arduino boards, and sensors;

✦ Created concepts for interactive experiences and events;

✦ Learned to work with Unity3d game engine

### Lead Developer @ Sulliwan Studio
Jan 2013 – Jan 2015 | Moscow, Russian Federation
Key responsibilities: created web experiences, interactive objects, and apps for various clients, including music festivals and media publishers.

Key achievements: 

✦ Launched a website for FERMA music festival; 

✦ Launched Night of Music festival website; 

✦ Programmed and designed interactive objects for Stada pharmaceutical company; 

✦ Developed Recycle Mag website, an online media for a sustainable and eco-friendly lifestyle


## Education
### Interactive and New Media
British Higher School of Art and Design

### First module in Web Page, Digital/Multimedia and Information Resources Design
Mobile Design School at Yandex

### Specialist in Electronic Devices
Moscow State Institute of Radio Engineering, Electronics and Automation (Technical University)


## Contact & Social
- LinkedIn: https://linkedin.com/in/sashakatin
- Portfolio: https://sashakatin.party

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Source: https://flows.cv/alexanderkatin
JSON Resume: https://flows.cv/alexanderkatin/resume.json
Last updated: 2026-03-31