Reporting directly to the CPO, I am responsible for the end-to-end rider app experience, used by riders worldwide to take over a Billion micromobility trips to-date. Key areas include:

• Onboarding and new rider growth

• Trip experience

• Parking, compliance, and rider incentivized tasks

• Customer support AI products

• Payments and fraud product

Leading the Product team responsible for Square's Point-of-Sale (POS) Ecosystem, a suite of platform products used by 4M Square sellers worldwide. My team is responsible for setting the product strategy for our 100+ person org. We focus on several areas:

⬥ Product-Led Growth: Partnered with Sales to identify mid-market + enterprise opportunities such as remote device management and bill payment pre-authorization, drove execution and go-to-market strategy to secure high-value SaaS accounts totaling $xxM+ revenue.

⬥ Generative AI: Defined product vision and strategy for GenAI personalization in onboarding with the Add-on Library, a 0->1 product offering merchants AI-driven personalization via add-on modular applets. To date, 75% of merchants have adopted add-ons.

⬥ Scalable Platforms: Led mobile app platform teams, ensuring mobile performance, uptime reliability, strong developer experience, and vertical integrations with Square’s hardware products. Established new process that reduced crash rates across Square apps by 50+%.

Led a team of Senior and Lead PM’s responsible for the Driver core experience, used by 5.5M drivers to earn with Uber. My teams are responsible for growth, app home screen, receiving and completing trips, wayfinding, and managing issues during pickup/dropoff.

⬥ New Verticals: Implemented 0->1 Driver Experience Platform, a templatized framework for new use cases like groceries, pharmacy, and alcohol, streamlining technical engineering efforts by 50% and tripling the speed to market.

⬥ Partnerships: Partnered with global Operations stakeholders across 80+ countries to identify critical localization features based on market research. Notable launches include driver pricing tools in Spain ($xB GB) and motorcycle ridesharing in Brazil ($xxxM GB).

⬥ AI/ML: Established AI-driven fraud detection model, reducing fraudulent deliveries and saving $xxxM+ in appeasement costs.

⬥ IoT: Launched Uber for Carplay and Android Auto, achieving 50+% adoption and improving retention by x%.

⬥ 0->1: Led Uber for Taxi Drivers, driving growth with APIs connecting riders to external taxi fleets including Grab, Flywheel, and NYC Yellow cab, achieved product-market fit and $xB+ in gross bookings in the first 18 months.

Hired and managed a team of Product and UX Designers, defining the product vision and implementing agile methodologies to create 3 yr product strategy and roadmap across growth, eCommerce, customer support, MarTech, and Data products.

⬥ 0->1 Mobile App: Introduced Allbirds’ first mobile app on iOS and Android, achieving 10k+ downloads and a 4.9 rating, and increasing lifetime value (LTV) by xx% among app users.

⬥ Data-Driven Growth: Introduced Snowflake customer data platform and testing tools, prioritization of A/B testing experiments drove a x%+ increase in conversion and a xx%+ boost in average order value.

⬥ International Expansion: Led expansion across 12 new EU/APAC countries; launched eCommerce platform, localization, and content management system, reducing launch overhead by 25%.