# Alexander Loa > Head of Product, Rider at Lime | ex- Uber, Square, Intuit Location: Berkeley, California, United States Profile: https://flows.cv/alexanderloa I am a seasoned Product Leader with 17 years of experience leading teams across the end-to-end product development lifecycle from ideation to launch, across multiple B2B and B2C industries including mobility, e-commerce, fintech, AI, customer support, and SaaS products. My expertise lies in launching and scaling innovative digital products that solve complex problems for millions of users. With my strong foundation as a former Product Designer coupled with the business acumen as an MBA graduate from UC Berkeley-Haas, I bring a user-centric approach to creating a product vision and strategy that drives growth and delivers impactful results. From launching mobile apps to spearheading 0->1 GenAI solutions, I excel in transforming vision into reality, while fostering collaboration and creativity across teams. Skills: Product Management, Product-Led Growth, Cross-Functional Leadership, SaaS, API Integrations, Generative AI (GenAI), E-Commerce, Mobile App Development, User Experience (UX) Design, A/B Testing and Experimentation, Go-to-Market (GTM) Strategy, Enterprise and Mid-Market Product Strategy, Team Leadership and Mentorship, People Management, International Expansion and Localization, Customer Support Product, Fintech ## Work Experience ### Head of Product, Rider @ Lime Jan 2026 – Present | San Francisco Bay Area Reporting directly to the CPO, I am responsible for the end-to-end rider app experience, used by riders worldwide to take over a Billion micromobility trips to-date. Key areas include: - Onboarding and new rider growth - Trip experience - Parking, compliance, and rider incentivized tasks - Customer support AI products - Payments and fraud product ### Director of Product, Core Rider Experience & Payments @ Lime Jan 2024 – Jan 2026 | San Francisco Bay Area ### Director of Product, Point of Sale Ecosystem @ Square Jan 2023 – Jan 2024 | San Francisco Bay Area Leading the Product team responsible for Square's Point-of-Sale (POS) Ecosystem, a suite of platform products used by 4M Square sellers worldwide. My team is responsible for setting the product strategy for our 100+ person org. We focus on several areas: ⬥ Product-Led Growth: Partnered with Sales to identify mid-market + enterprise opportunities such as remote device management and bill payment pre-authorization, drove execution and go-to-market strategy to secure high-value SaaS accounts totaling $xxM+ revenue. ⬥ Generative AI: Defined product vision and strategy for GenAI personalization in onboarding with the Add-on Library, a 0->1 product offering merchants AI-driven personalization via add-on modular applets. To date, 75% of merchants have adopted add-ons. ⬥ Scalable Platforms: Led mobile app platform teams, ensuring mobile performance, uptime reliability, strong developer experience, and vertical integrations with Square’s hardware products. Established new process that reduced crash rates across Square apps by 50+%. ### Head of Product - Driver App, Core Experience @ Uber Jan 2020 – Jan 2023 Led a team of Senior and Lead PM’s responsible for the Driver core experience, used by 5.5M drivers to earn with Uber. My teams are responsible for growth, app home screen, receiving and completing trips, wayfinding, and managing issues during pickup/dropoff. ⬥ New Verticals: Implemented 0->1 Driver Experience Platform, a templatized framework for new use cases like groceries, pharmacy, and alcohol, streamlining technical engineering efforts by 50% and tripling the speed to market. ⬥ Partnerships: Partnered with global Operations stakeholders across 80+ countries to identify critical localization features based on market research. Notable launches include driver pricing tools in Spain ($xB GB) and motorcycle ridesharing in Brazil ($xxxM GB). ⬥ AI/ML: Established AI-driven fraud detection model, reducing fraudulent deliveries and saving $xxxM+ in appeasement costs. ⬥ IoT: Launched Uber for Carplay and Android Auto, achieving 50+% adoption and improving retention by x%. ⬥ 0->1: Led Uber for Taxi Drivers, driving growth with APIs connecting riders to external taxi fleets including Grab, Flywheel, and NYC Yellow cab, achieved product-market fit and $xB+ in gross bookings in the first 18 months. ### Group Product Manager, Growth @ Allbirds Jan 2018 – Jan 2020 | San Francisco Bay Area Hired and managed a team of Product and UX Designers, defining the product vision and implementing agile methodologies to create 3 yr product strategy and roadmap across growth, eCommerce, customer support, MarTech, and Data products. ⬥ 0->1 Mobile App: Introduced Allbirds’ first mobile app on iOS and Android, achieving 10k+ downloads and a 4.9 rating, and increasing lifetime value (LTV) by xx% among app users. ⬥ Data-Driven Growth: Introduced Snowflake customer data platform and testing tools, prioritization of A/B testing experiments drove a x%+ increase in conversion and a xx%+ boost in average order value. ⬥ International Expansion: Led expansion across 12 new EU/APAC countries; launched eCommerce platform, localization, and content management system, reducing launch overhead by 25%. ### Senior Product Manager, TurboTax + Quickbooks SaaS @ Intuit Jan 2014 – Jan 2017 Senior Product Manager leading a combination of core product initiatives and 0->1 new business strategies. I'm most proud of our launch of TurboTax Live pilot, a success story that is now a major product line for Intuit. ⬥ Core Product: Led MyTurboTax, the core experience and main dashboard used by 30M+ users to manage their taxes and other finances. ⬥ 0->1 Support Product: Launched SmartLook nationally, a mobile product connecting Customer Support agents with users via video/screen-sharing (WebRTC), reducing resolution time by 50% and increasing NPS by 20+ points. ⬥ 0->1 New Business Line: Pioneered new business opportunity for Intuit, TurboTax Live, a SaaS product connecting B2B tax professionals with consumers, leading to a national rollout where it is now a $1.4B+ business line for Intuit. ### Product Manager MBA Intern @ Apple Jan 2013 – Jan 2013 | Cupertino, CA Conducted market research and competitive analysis for real-time cloud-based collaboration using iWork, resulting in executive approval and additional funding for collaboration initiatives. ### Founder + Head of Design @ LoaDesign Jan 2008 – Jan 2012 | New York, NY Founded and led a product design consultancy, leading design projects for 20+ clients including Finlandia, Marc Jacobs, and Dash Kitchenware. ⬥ Innovation: Designed the LaundryPod, an innovative portable washing machine, that won Best Greener Gadgets 2011 and Global Innovation Award. ### Senior Product Designer @ mmckenna LLC Jan 2005 – Jan 2008 Product Designer focused on digital and physical products, working with a number of large companies as well as launching our own branded products. ⬥ Award-Winning Design: Lead designer for Humanscale World Chair, winner of Red Dot’s Best of the Best Award in 2010. ⬥ Product Lifecycle: Conceived of and manufactured several physical products for sale in museum stores like MoMA and Cooper Hewitt, most notably the “Designer Emulation Kits”, a mini lamp selling over 5k of our products worldwide. ## Education ### Master of Business Administration (MBA) in Product Management, Entrepreneurship University of California, Berkeley, Haas School of Business ### BFA in Design in Minor in Business Management; Minor in Digital Media Carnegie Mellon University ### Glen Ridge High School ## Contact & Social - LinkedIn: https://linkedin.com/in/alexanderloa --- Source: https://flows.cv/alexanderloa JSON Resume: https://flows.cv/alexanderloa/resume.json Last updated: 2026-04-13