# Alexander Tan > Principal Product Designer @ethgas.com Location: Hong Kong, Hong Kong SAR Profile: https://flows.cv/alexandertan Experienced Product Designer & Product Manager with a demonstrated history working in Tech with expertise in User Interface Design (UI) and User Experience (UX) for B2C & B2B Web & Mobile Applications. Currently designing in the Web3/Blockchain/Crypto/Defi space. ## Work Experience ### Product @ ETHGas Jan 2024 – Present ### Principal Product Designer @ Infinity Exchange Jan 2023 – Present Infinity forms the basis for benchmark rates and institutional-grade lending, borrowing, and risk management in DeFi; offering inter-exchange clearing, fixed and floating rate markets, among others. www.infinity.exchange ### VP of Design, Tech @ Lynk Global Jan 2021 – Jan 2023 | Hong Kong ### Senior Product Designer @ Lynk Global Jan 2020 – Jan 2021 | Hong Kong SAR ### Product Director @ Notey Labs Jan 2018 – Jan 2020 | Hong Kong Notey is a Saas content technology company that provides adaptive content and server solutions for global businesses. From websites, to marketing, to dealing with the great firewall, global companies need localised, multi-language content delivered fast. Our products include: • Chinafy - a cross-border web performance platform that helps sites load fast, fully, and securely in China - without requiring an ICP or building a site from scratch. • Ultrasite - Ultrasite is the world’s first truly global website builder, helping brands maximize their global presence with an ultra fast, multi-language, China-compatible website. Create a World-Class Website today. (ultrasite.com) • Notey Connect - Connect is a Content Marketing Platform helping brands publish multi-language content like articles, surveys, quizzes and polls, at scale. (connect.notey.com) Notey is based in Hong Kong and backed by top global tech investors. The company has been featured on Techcrunch, CNBC, as well as Business Insider, highlighting Notey as one of the “15 Fastest Growing Startups in the World”. ============ • In addition to product design and management duties, as Product Director I was responsible with scoping out the overall system design, UX / UI for Ultrasite.com (a multi-language, china-compatible website builder and all-in-one digital transformation platform). Platform features include a flexible drag and drop site creator, streamlined multi-language creation, CMS, survey and quiz creation tools and more. • Clients using the Ultrasite platform in beta include: SCMP (morningstudio.scmp.com) and Swire Properties (hometownheroes.swireproperties.com) • Currently working on UX /UI of Chinafy project (a developer tool that helps make existing websites work in China by removing blocked or slow loading resources) currently in alpha. ### Product Designer & Product Manager @ Notey Labs Jan 2014 – Jan 2017 | Hong Kong • In addition to product design responsibilities, I took on project management duties, leading a team of 2 BE engineers and 2 FE engineers. Advocated adoption of Trello for Kanban style project management, utilizing a combination of waterfall and agile methodology. Responsible for communicating product roadmap, and determining task prioritization in relation to business needs together with CEO. • Involved in key hiring decisions and process for designers and FE developers. ### Product Designer / UX & UI Designer @ Notey Labs Jan 2013 – Jan 2013 | Hong Kong • Responsible for product design, product strategy, system design, UX / UI design across product offerings - Notey Explore (Aggregated Blog Reader - offline as of November 2018) & Notey Connect (Blog Management Platform - connect.notey.com). Clients on Connect platform include: payme.notey.com and metta.co/mettaphone • Worked closely with CEO & business stakeholders to define UX goals, personas, user journeys. Created and lead team members through storyboards, wireframes, mockups and prototypes to effectively communicate ideas and product solutions. • Define design language and principles. Develop brand design, styleguide and overall aesthetic (iconography, typography etc.). Provide design feedback and direction throughout product lifecycle. • Responsible for UX / UI for Notey Explore - Blog Reading iOS and Android App built using React Native (Offline as of November 2018) ### Analyst @ Notey Labs Jan 2012 – Jan 2013 | Hong Kong • Main Responsibilities were to conduct product research and competitor analysis to inform leadership and management of market landscape and trends as well as identify opportunities and concerns. • General administration and accounting ### Business Development Associate @ Gerson Lehrman Group Jan 2011 – Jan 2012 | Hong Kong Business Development Associate at Gerson Lehrman Group's Hong Kong office. Responsible for building and managing GLG's relationships with professional service firms, consulting firms and corporations throughout Asia. ### Fund Accountant @ State Street Jan 2010 – Jan 2011 ## Education ### BSc in Business Management King's College London ### International Baccalaureate Chinese International School | 漢基國際學校 ## Contact & Social - LinkedIn: https://linkedin.com/in/alexander-tan-hk --- Source: https://flows.cv/alexandertan JSON Resume: https://flows.cv/alexandertan/resume.json Last updated: 2026-03-31