# Alexandra Goldfarb > Director of Product Design | Growth Leader | Enterprise Ecosystems | B2B Developer Experiences | Fintech + Deep Tech | Weekend Baseline Grinder 🎾 | Explorer at Heart ✈️ 🌍 Location: New York City Metropolitan Area, United States Profile: https://flows.cv/alexandra I build software at enterprise ecosystem scale. With 11+ years in fintech and deep tech, I lead strategy that elevates organizational experiences turning productivity, performance, and simplicity into measurable business impact and revenue growth. These include but aren't limited to Developer Experiences (DX), User Experiences (UX), Customer Experiences (CX) and Employee Experiences (EE). Philosophy People aren’t machines. Even in technical environments, emotion drives behavior. Power users are people too. The biggest challenge in design is avoiding bias; the biggest unlock is listening and watch mindsets shift. Empathize, co-create, and don’t fear being wrong as products are never finished, only improved. Continuous feedback is gold. Cut noise, simplify, and abstract complexity. Details matter: they can make or break a product. Think big and don't overlook the small. Key Strengths * Product vision and strategy * Transforming enterprise workflows into intuitive systems that cut friction and improve performance. * Embedding AI and GenAI to unlock automation, prediction, and smarter user / developer experiences at R&D and scale stages. * Leading cross-functional strategy that aligns business goals with user needs, ensuring design translates to revenue and time invested. Cutting costs and pivoting quickly when necessary. * Building design systems and platforms that extend beyond UI into scalable, enterprise-ready ecosystems. Leadership philosophy: Empathy at scale because power users are people too. Feedback is gold as every insight, good or bad, moves us forward. Simplicity wins and our job is to abstract complexity, cut noise, focus on what drives speed and value. Many details do matter as strategies collapse when details are overlooked. Industry Sectors: Enterprise B2B or B2C technical software products for: * Deep Tech, silicone baremetal technologies * Fintech * Finance, Banking, Investment Banking * Security and Blockchain * Data Centers, Cloud and Edge I enjoy working with technical users and building for Developer Experience as I am constantly learning in these collaborations. Expertise in 0 to 1 B2B enterprise cloud software development. Single Page Applications (SPAs, PWAs) desktop and mobile. Hobbies Travel, Camping, Podcasts, Tennis, Alternate investment club and financial literacy Admirer of wit, humor & enthusiasm Current location: Northern NJ, 20 minute outside midtown NYC Open to: Remote, Hybrid in NYC Metro area ## Work Experience ### Product Design Manager @ Intel Corporation Jan 2024 – Present | United States β€’ Led 0 to 1 design for Intel Secure Federated AI across 30+ engineers, 2 PMs, and 4 timezones β€’ Drove $53M revenue target end-to-end Intel Trust products Ecosystem for Intel software platform improving adoption for enterprise Developer Experience β€’ Improved Intel Tiber Trust Authority security attestation products for global users and system management design system efficiency by 30% across portfolio of 4 products with a single point of entry and access ### Product Design Strategy Leader, Office of the CTO @ Intel Corporation Jan 2022 – Jan 2025 | Remote β€’ Improve Developer Experience and increase technical user adoption of Confidential Computing technologies such as Intel's TDX, SGX, Intel Trust Authority Attestation SaaS service, and Intel Developer Cloud β€’ Led Design for SaaS B2B platform intended for highly sensitive AI and ML workloads resulting in improved usability, ease of use and increase of product adoption and new customer base β€’ Influence product UX and user journeys with data and by bringing in Voice of the Customer into the Developer Experience of hardware and software technologies β€’ Manage full UX Research lifecycle - User acceptance testing, interviews, usability testing, smoke testing. Conduct, recruit, synthesize and provide recommendations on enhanced experiences with deep tech CPU & GPU Computing | API driven Tech | AI Model training | SDKs | Federated AI | Partner Enablement | Go-to-market strategy | Product Launches | Lead and engage product UX journeys and strategy ### Senior User Experience Architect @ Intel Corporation Jan 2022 – Jan 2025 | United States β€’ Drove user adoption and awareness by conducting CISO user research and influencing web and documentation changes for Intel Trusted Environment and Confidential Computing domains β€’ Influenced cross-functional teams to change the landscape of tech optics ### Director of Product Design, Office of the CTO @ Provenir Jan 2019 – Jan 2022 | Parsippany, NJ β€’ Grew revenue from $10M to $75M in span of 2 years by implementing digital transformation and on-premise software redesign. Added additional Cloud infrastructure and platform to expand Developer Experience opportunities beyond existing user base to reach 80+ brands and onboard large financial institutions β€’ Delivered world class UX for SaaS and on-premise platforms for fintech and financial risk management sectors with business critical business logic and AI workloads ### Principal User Experience Designer @ Provenir Jan 2018 – Jan 2019 | Parsippany, NJ ### Lead Product Designer @ Provenir Jan 2017 – Jan 2018 | Parsippany, NJ ### Founder | Principal Product Manager @ LGUX Design Creative Jan 2014 – Jan 2017 | New York City Metropolitan Area β€’ Added $35M+ revenue for large and small-scale API application and digital projects, ensuring seamless execution and delivery of 50+ successful initiatives β€’ Directed operations for over 40 engineers, design creatives and 8 projects across the spectrum during the 3 years timeframe β€’ Strategically defined design direction for 12+ of B2B and B2C projects resulting in user and revenue growth β€’ Managed ~$1.5M annual budget and cut processing time by 20% β€’ Led excellence for a handful of consultants and subcontractors and elevated 2 reports to higher roles across agency and clients ### New Business Venture Accelerator Program - Start Up Immersive Program @ Kauffman FastTrac Jan 2014 – Jan 2014 | New York NY β€’ Fast Track Kauffman Foundation - New Venture Growth immersive for start-up businesses ### Design Product Manager @ Rousso Apparel Group / Santa Fe Apparel Jan 2013 – Jan 2014 | New York, NY β€’ Lead product development and full life cycle for over 80 products and digital marketing channels β€’ Supervised execution of accuracy and on-time delivery of over 200+ design specs for a full product line resulting in $3M in sales ### Design Product Manager @ Juicy Couture ( Fifth and Pacific FNPC ) Jan 2011 – Jan 2012 | New York, NY β€’ Managed and oversaw 800+ physical womens and childrens retail storefront products from concept to production β€’ Increased departments profit margins by 60% via cost negotiations and cost savings reductions ### Assistant Product Designer @ Trafalgar ( Randa Accessories ) Jan 2009 – Jan 2011 | New York, NY β€’ Oversaw design & development of 300+ physical women's accessory products β€’ Influenced direction for digital marketing and content strategies ### Design Assistant @ Trafalgar ( Randa Accessories ) Jan 2008 – Jan 2009 | Greater New York City Area ### Design Internship @ Trafalgar ( Randa Accessories ) Jan 2007 – Jan 2008 | Greater New York City Area ### Web & Content Strategy Intern @ Biznetix Jan 2003 – Jan 2004 | Rochester, New York Area β€’ Created visual graphics, layouts and copy for websites β€’ Assisted with HTML and CSS coding ## Education ### UX | UI Design General Assembly ### Bachelor's degree in Integrated Marketing Communications The American University of Rome ### Bachelor of Science (BS); Design minor in International Trade & Marketing, Economics, Business Fashion Institute of Technology ## Contact & Social - LinkedIn: https://linkedin.com/in/alexandragoldfarb --- Source: https://flows.cv/alexandra JSON Resume: https://flows.cv/alexandra/resume.json Last updated: 2026-02-23