# Alexandra (Alex) Richards > Staff Software Engineer at Homethrive, Inc Location: San Francisco, California, United States Profile: https://flows.cv/alexandraalexrichards Full stack software engineer with business and client sales experience. Dedicated to continual learning and finding the right tools for the job. Experienced in Javascript/Typescipt, bash scripting, and AWS, with knowledge in python. ## Work Experience ### Staff Engineer @ Homethrive Jan 2024 – Present ### Senior Software Engineer @ Homethrive Jan 2021 – Jan 2024 ### Software Engineer @ Homethrive Jan 2020 – Jan 2021 ### Software Engineer @ STATS LLC Jan 2018 – Jan 2020 | Greater Chicago Area - Building a data pipeline to run through AI models to accurately determine players, ball location, etc, from broadcast videos - Working with AWS Batch, Lamba, State Machines, S3, and Mongo to build the company’s data lake pipeline - Working closely with the AI team to ensure ETL processes are running for the AI models to consume the data - Work collaboratively as team to meet client deadlines - Assists product owner with short and long term team planning goals - Stack includes Node, JavaScript, TypeScript, Python, Bash scripting, AWS Sam Templating ### Supervisor @ Optimum Sports Jan 2016 – Jan 2018 | Greater Chicago Area - Helped clients manage contractual partnerships with sports leagues from a media standpoint - Ensured contractual media dollars are spent in full, within contract limits, and fit Brand strategies - Managed activations from on-site experiential activations to traditional media, and production - Lent expertise to new business pitches to increase the company’s client roster ### Account Manager @ Sharethrough Jan 2015 – Jan 2016 | Greater Chicago Area - Managed numerous client accounts starting with pre-sale relationships, all the way through campaign wrap-up and ensuring client satisfaction - Put together strategic proposals for clients that deliver on their campaign objectives and help meet campaign KPIs - Introduced new clients to the benefits of native digital advertising, and how digital advertising is changing - Managed campaigns for fortune 500 companies, like HP, P&G, General Mills, and Best Buy, as well as million dollar partnerships with Wal-Mart ### Marketing Manager @ Starcom MediaVest Group Jan 2013 – Jan 2015 | Greater Chicago Area - Helped introduce a start up company to working with an agency for the first time, and coached them on how to get media campaigns live - Responsible for managing all of P&G’s fabric care media plans for six months, as the only manager on the team - Managed marketing campaigns for some of P&G’s biggest advertised Brands by identifying: the target consumer by campaign, the path to purchase, the barriers to purchase, the budget per medium - Ensured campaigns were launched on schedule and demonstrated results to client - Lead “real time” newsdesk marketing approach for Tide by ensuring KPIs were met, the strongest performing ads were running, and executed campaigns on a moment’s notice to ensure relevancy across all digital media including social - Leader on innovative marketing plan for a new product launch that pioneered the addressable TV shift for Tide - Worked on strategic development of Tide’s NFL partnership by ensuring all media executions met NFL regulations and the client’s business needs - Lead the annual competitive analysis for P&G across the fabric care category and presented to the heads of the P&G marketing team to affect future planning for all fabric care brands - Selected to manage two research pilots for Tide, that were rolled out to all of P&G, that reviewed the interaction of how Paid, Owned, and Earned media interact for future planning - Worked on multiple high profile clients: Tide, Gain, Downy, Airbnb ### Media Associate @ Starcom MediaVest Group Jan 2011 – Jan 2013 | Greater Chicago Area - Revamped the internal billing structure to ensure accuracy and timeliness of client billing - Worked on ESPN Campaigns and decreased rates across all major partners for the 2012 planning year - Lead client communication updates and developed weekly client reports - Managed timelines across multiple agencies to ensure the team was prepared for campaign execution - Worked on multiple high profile clients: ESPN, Tide, and Era ### Marketing Intern @ Clear Channel Radio Jan 2010 – Jan 2010 | Austin, Texas Area ### Marketing Intern @ Bemba Entertainment Jan 2010 – Jan 2010 ● Created grassroots marketing campaigns for music events with no budget by securing sponsors and utilizing owned media. ● Responsible for working events and interacting with customers to ensure the events ran smoothly and customers were happy. ### Sales Associate @ Suzie D's Women's Boutique Jan 2004 – Jan 2008 Cultivated relationships with customer base and assisted in developing new customers Additional responsibilities: account balancing and closing ## Education ### Master's degree in Computer Science University of Chicago ### Bachelor of Science (BS) in Public Relations, Advertising, and Applied Communication The University of Texas at Austin ### Bachelor of Arts (B.A.) in Spanish Language and Literature The University of Texas at Austin ### Study Abroad for Bachelor of Arts in Spanish Language and Literature Universidad Nacional de Córdoba ## Contact & Social - LinkedIn: https://linkedin.com/in/alex-richards33 --- Source: https://flows.cv/alexandraalexrichards JSON Resume: https://flows.cv/alexandraalexrichards/resume.json Last updated: 2026-04-01