# Alexandra Ballensweig > Consumer Product Insights Lead at Quince Location: San Francisco, California, United States Profile: https://flows.cv/alexandraballensweig Alexandra is bridging the worlds of mental wellness and dating as the founder of humhum. humhum focuses on dating as a journey over the outcome, authentic connection, and skill-building so that time spent dating feels nourishing. They are a product-focused entrepreneur with expertise in strategic design, design research, and design thinking. With an MS in Industrial Design and as a Certified Scrum Master, Alexandra has helped corporate partners design and develop new products and business ventures from concept ideation to product commercialization. Alexandra is committed to representing and communicating the voice of the user throughout the process of concepting, designing, testing and developing products, services, and systems. ## Work Experience ### Consumer Product Insights Lead @ Quince Jan 2025 – Present | San Francisco Bay Area ### Founder @ humhum Jan 2019 – Jan 2025 | Greater New York City Area humhum is a platform for conscious dating and connection, centering on process over outcome. ### Strategic Design and Product Management @ consultant Jan 2019 – Jan 2023 | Greater New York City Area ### Product Lead and Founding Member @ Holisticism Jan 2018 – Jan 2018 | Greater Los Angeles Area ### Sr. Product Manager @ BCG Digital Ventures Jan 2018 – Jan 2018 | Manhattan Beach, CA ### Sr. Strategic Designer @ BCG Digital Ventures Jan 2014 – Jan 2018 | Manhattan Beach https://bcgdv.com/ Leading design research, ideation facilitation, and testing for product, service and business innovation on multidisciplinary corporate venture teams. Experience leading product teams in the Agile process of Scrum. ### Designer @ WET Design Jan 2014 – Jan 2014 User experience concept design Ideation facilitation Experience design ### Junior UX Designer @ R/GA Jan 2013 – Jan 2013 user experience design new product concept research and ideation ### Freelancer @ Phi Design Jan 2012 – Jan 2012 | Los Angeles, CA Freelance Design Consultant for Principal, April 2012. Designed ergonomic instructions and graphics for presentation of OM5 Chair. ### Intern @ Omhu Inc Jan 2011 – Jan 2011 | New York, NY Intern to Creative Director/Founder Rie Nørregaard Assisted in product design, concept sketches, design research and writing for company blog. Drafted client presentations, performed ethnographic research including field observation, and prospective user interviews to inform design projects. ### Assistant Ergonomist @ US Ergonomics Jan 2010 – Jan 2011 | Sea Cliff, NY Designed corporate image graphic design display for office. Co-created and edited participant questionnaires and interview surveys. Co-wrote client project reports. Made design recommendations for client product designs. Tested products for ergonomic certification and/or performance enhancement; conducted product tests to assess both cognitive and physical ergonomic performance. Workplace ergonomic analyst. ### Volunteer Project Assistant @ Operation Design Jan 2010 – Jan 2010 | New York, NY Project assistant and part-time volunteer for the non-for-profit organization. Involved in the “doors project,” a project that connects local artists with school children to celebrate and foster artistic initiatives with in the community. Promoted Design Week and Operation Design + NYED project at Gathering on the Green, May 2007. ### Freelance Designer @ Kate Verner Design Jan 2010 – Jan 2010 Designer for and Assistant to President, July 2010 to August 2010, as well as an Intern summers 2009, and 2007. Created carpet designs and client proposals as freelance carpet designer. Also worked as Adobe Illustrator/Photoshop Specialist. Conducted field research for client presentations, 2010. Assisted in organization and assembly of client projects and records, conducted updated field research and drafted reports. Assisted in drafting carpet pattern design proposals for clients as Assistant to President/Owner Kate Verner, 2009. Assisted in assembly of client presentations, organized materials, and provided updated field research reports as Intern and Assistant to President/Owner, 2007. ### Assistant to Designer and Planner @ Shaw and co! Productions Jan 2006 – Jan 2006 | New York, NY Assistant to Designer and Planner Ilene Shaw, summers 2005, 2006. Assisted in organizing and running Biogen Idec’s staff event at the Science Museum in Boston, Massachusetts. August 2006. Set up and assisted with logistics for Material Connexion’s Malfatto. Distributed materials and interacted with guests. 2005. ### Summer Intern @ Material ConneXion Jan 2005 – Jan 2005 | New York, NY Summer Intern and Administrative Liaison, summer 2005. Assisted sales manager in business and client development and research, organized and distributed materials. ## Education ### Master's degree in Industrial Design ArtCenter College of Design ### Bachelor of Science (B.S.) in Design and Environmental Analysis Cornell University ### Study Abroad Term in Industrial Design Accademia Italiana ### Summer Intensive Studies in Introduction to Product Design Parsons School of Design - The New School ## Contact & Social - LinkedIn: https://linkedin.com/in/alexandraballensweig - Portfolio: https://www.humhum.space - Portfolio: https://alexandraballensweig.com/ --- Source: https://flows.cv/alexandraballensweig JSON Resume: https://flows.cv/alexandraballensweig/resume.json Last updated: 2026-04-13