# Alexandra Felski

> Design Leader & Product Designer | Strategy • UX • Cross‑Functional / End-to-end Influence

Location: Berkeley, California, United States
Profile: https://flows.cv/alexandrafelski

I’m a design leader and hands-on designer who brings together user insight, data, and business context to shape impactful product direction. I thrive in complexity - bringing organization, thoughtfulness and collectedness to get to the best business and user outcomes.

As an empathetic leader, I build engaged teams who care deeply about and love their work—because empowered teams create better products.

## Work Experience
### Owner @ Ali Felski Design
Jan 2006 – Present
I help clients reach their goals. With 20 years of experience in design, UX, research, design leadership, design ops and workshops. I increase company output, build data driven solutions with research, set up or refine design teams, build their web presence and enable ideas with workshops.

### Director of Product Design (Platform) @ BILL
Jan 2022 – Jan 2023 | San Jose, California, United States
- Led design systems and end-to-end product vision. Implemented strategy and governance,
resulting in improved customer satisfaction by 20%.
- Increased employee happiness by 28%, by building harmony in my teams, better design processes,
providing leadership opportunities and hiring great talent.

### Sr. Product Design Manager (Divvy aquired by BILL) @ BILL
Jan 2021 – Jan 2022

### Director of Design @ Mariana Tek
Jan 2018 – Jan 2020 | Washington D.C. Metro Area
- I implemented an improved web presence, brand, marketing materials and product usability,
increasing and retaining new customers by 20x.
- Built Mariana Tek’s design system and dev tools which doubled the speed of product development.
- Hired a design team to best meet the needs of our growing company - scaling it by 3x. I also
adjusted staff to make sure we had the right level of talent and competencies.
- Built a design team by creating structure (job titles and descriptions) and rigor (meetings, reviews,
expectations, etc…) where none had existed before.

### Sr. Staff Designer @ Development Seed
Jan 2016 – Jan 2018 | Washington D.C. Metro Area
- Added significant billable work to Dev Seed’s invoices, notably UX and research, increasing the
amount they charged by 25%. This also resulted in happier clients and 10% fewer revisions.
- Worked with clients in many different modalities to achieve great results - collaborating across
countries with many different communication and language barriers.
- Implemented a mentorship program and internal review system for the design team. This
ensured we delivered high quality products and allowed for faster learning.

### UX Director @ iStrategyLabs
Jan 2014 – Jan 2016
- Established great relationships across different product teams, allowing us to quickly build great
product, coordinate team members, communicate wins across the company and work seamlessly
with our clients.
- Added UX and research to ISL’s invoices and competencies, which increased the billable hours by
approximately 30% and brought in 15% more product clients.
- I developed and taught a rigorous 4 month, after work, user research training program to ISL
employees. This resulted in 10 more employees who could speak to and implement user
research projects.
- Built a 360 performance review program to give employees and their managers needed feedback.

### Lead UX Designer @ iStrategyLabs
Jan 2013 – Jan 2014

### Senior UX Visual Designer @ LivingSocial
Jan 2012 – Jan 2013
Led and redesigned LivingSocial’s Merchant Center, the backend system for all LivingSocial
vendors, reducing help calls / tickets by 30%.

### Creative Director @ Sunlight Foundation
Jan 2008 – Jan 2012 | Washington, DC
- Made government websites more usable by educating and enabling conversation around
the status quo. I did so by serving as an advisor to government officials, attending
meetings and giving talks at conferences to enable continuous improvement.
- I increased awareness of Sunlight through better and consistent branding as well
as quirky design.
- Built a design team by hiring designers and building processes to better support Sunlight’s
mission. This doubled our speed of production....

### Commercial Designer @ Washingtonpost.Newsweek Interactive
Jan 2005 – Jan 2007
- Worked within the fast paced newscycle to produced both interactive microsites for features on washingtonpost.com, slate.com, budgettravel.com and Newsweek.com
- Created both interactive and print materials for events held at the Washington Post throughout the year.


## Education
### Bachelor of Fine Arts (B.F.A.) in Graphic Design
Savannah College of Art and Design

### Biology in General
Michigan State University


## Contact & Social
- LinkedIn: https://linkedin.com/in/alexandra-felski-6626464

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Source: https://flows.cv/alexandrafelski
JSON Resume: https://flows.cv/alexandrafelski/resume.json
Last updated: 2026-04-13