# Alexandra Fitzroy

> Member of Design Staff at OpenAI

Location: San Francisco, California, United States
Profile: https://flows.cv/alexandrafitzroy

I'm a full-service product designer with a strong visual design background. I've worked across a range of fields including advertising, e-commerce, wearables, smart lighting, travel and television.

## Work Experience
### Member of Design Staff @ OpenAI
Jan 2025 – Present | San Francisco, CA

### Head of Design – Base Build @ Coinbase
Jan 2025 – Jan 2025 | San Francisco Bay Area
Base Build focusses on empowering developers to build, ship, and scale onchain applications on Ethereum. Base is a secure, low-cost Layer 2 designed to bring the next billion users onchain — and Build plays a central role in enabling that vision by improving the 3P developer experience end to end.

I partnered closely with Product, Engineering, DevRel, and Growth to define our strategy and execute across multiple surfaces — including docs, onboarding flows, developer tools, SDKs, and community programs. I led a small team, driven to deliver consumer-grade UX and developer-first thinking. Alongside product design, I also drive systems and brand work — evolving our design infrastructure and foundational patterns to support consistent, scalable, and accessible experiences across Base.

### Staff Product Designer @ Coinbase
Jan 2022 – Jan 2025
• Launched Base Pay, a crypto express checkout solution for e-commerce, available in thousands of Shopify stores
• Launched Base Account – an SSO for signing into onchain products on the Base network, and the Base App
• Relaunched Coinbase Wallet's crypto discovery experience
• Redesigned and optimized Coinbase's simple trading funnel

### Senior Product Designer @ Coinbase
Jan 2020 – Jan 2022 | San Francisco Bay Area
• Re-architected Coinbase's leading consumer app 
• Led full redesign of Coinbase's 'Simple Trade' feature in the Coinbase app and on coinbase.com
• Led 0-1 launch of the coinbase.com/explore MVP

### Senior Experience Designer @ Airbnb
Jan 2019 – Jan 2020 | San Francisco Bay Area

### Senior Visual Designer @ Nokia
Jan 2017 – Jan 2019 | San Francisco Bay Area

### Senior Visual Designer @ Huge
Jan 2016 – Jan 2017 | Greater Los Angeles Area

### Freelance Visual Designer @ SeatFrog
Jan 2015 – Jan 2016
Seatfrog is a mobile merchandising platform for airlines that extends the ability to auction upgrades right up to the gate and gives passengers the chance to upgrade on the day of their flight. I am a Senior Visual Designer working with a super talented team of creatives on the mobile technology and other interfaces we utilize every day. 

Now airlines can use our mobile platform to highly personalise and target the peak of a passenger’s engagement right up to departure, selling upgrades on seats guaranteed to fly empty in a timeframe previously inaccessible and using real time data to drive intelligence. With in app payments and boarding passes reissued direct to mobile in in one simple transaction, SeatFrog eliminates friction and delivers an outstanding passenger experience.

Upgrading should be effortless for everyone but somehow it's become complicated. We're here to change that.

### Freelance Visual Designer @ Isobar
Jan 2015 – Jan 2016 | Sydney
UI Design
Digital Campaign Design

Brands: Stockland, Citibank, PayPal, Smith Family, Jetstar

### Visual Designer @ R/GA
Jan 2013 – Jan 2015 | Sydney, Australia
UI Design
Digital Campaign Design

Brands: Red Bull, Qantas, Telstra, Nike, ANZ, Google, Beats Music, Coca Cola Amatil, and IFAW.

### Account Executive @ Big Ideas Group
Jan 2012 – Jan 2012


## Education
### Bachelor of Creative Industries in Advertising; Interdisciplinary Studies
QUT (Queensland University of Technology)

### Certificate IV in Graphic Design in Graphic Design
Shillington College

### Bachelor of Communications
Griffith University


## Contact & Social
- LinkedIn: https://linkedin.com/in/alexandra-fitzroy
- Portfolio: https://alexandrafitzroy.com

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Source: https://flows.cv/alexandrafitzroy
JSON Resume: https://flows.cv/alexandrafitzroy/resume.json
Last updated: 2026-04-13