Craft 0 → 1 design system, building a custom library of reusable tokens, components and patterns

Create product design artifacts for seamless dev collaboration: research, concepts, UX flows, wireframes, prototypes, high-fidelity mocks, responsive UI components, and animations

Shape product strategy by synthesizing user insights into feature specs, informing tech roadmap, builds, and backlog prioritization alongside product leadership

Synthesized user research into product strategy, generating over $16MM+ media revenue for 12+ B2C product experiences across home, fashion, baby, auto, and pets e-comm verticals

Led cross-functional product pods of designers, devs, producers, & PMs to innovate new features and formats, increasing shopper click-through-rates 10X & conversion rates 5X e-comm standards

Oversaw consumer product roadmap/P&L, reducing build times & costs by 50%

Defined delivery frameworks to scale production of interactive video shopping experiences

Developed original interactive shows and series, producing entertainment and brand content

Designed user flows, wireframes, prototypes, and interfaces for interactive consumer experiences

Devised monetization strategies for interactive video content, generating $10MM+ media revenue

Established guidelines and best practices for creating interactive video experiences

Designed visuals and authored copy for site content and digital brand campaigns

Analyzed interactive content performance, creating a data-driven benchmark system rich with insights to inform creative best-practices and content strategies

Worked cross-functionally to craft cohesive, cross-channel print & digital awareness campaigns