# Alex Bird

> Product Design Leader • Building What’s Next • Crafted UX/UI Systems • Design Direction & Strategy • Impactful Apps & Experiences

Location: New York City Metropolitan Area, United States
Profile: https://flows.cv/alexbird

I build tech that makes life better. I lead product and design teams to harness human creativity and ship real-world applications of emerging tech — spanning e-commerce, interactive storytelling, social communities, and AI-driven behaviors. My work blends systems thinking with human-centered design to reimagine how people interact with technology. Explore my work at:

www.alexbird.design

Let’s build the future together.

## Work Experience
### Lead Product Designer @ Tape
Jan 2022 – Present | Brooklyn, New York, United States
• Initiate and define product design initiatives, owning UX/UI process for new B2C/B2B app features

• Craft 0 → 1 design system, building a custom library of reusable tokens, components and patterns

• Create product design artifacts for seamless dev collaboration: research, concepts, UX flows, wireframes, prototypes, high-fidelity mocks, responsive UI components, and animations

• Shape product strategy by synthesizing user insights into feature specs, informing tech roadmap, builds, and backlog prioritization alongside product leadership

### Director, Digital Experiences @ eko
Jan 2020 – Jan 2022 | New York, United States
• Designed UX/UI system for large-scale interactive retail content used by millions of shoppers

• Synthesized user research into product strategy, generating over $16MM+ media revenue for 12+ B2C product experiences across home, fashion, baby, auto, and pets e-comm verticals

• Led cross-functional product pods of designers, devs, producers, & PMs to innovate new features and formats, increasing shopper click-through-rates 10X & conversion rates 5X e-comm standards

• Oversaw consumer product roadmap/P&L, reducing build times & costs by 50%

• Defined delivery frameworks to scale production of interactive video shopping experiences

### Creative Lead & Strategist @ eko
Jan 2018 – Jan 2020 | New York, NY
• Led experience design of interactive entertainment, marketing, and e-comm content from concept to launch, creating both story-driven narratives and ad products with purpose

• Developed original interactive shows and series, producing entertainment and brand content

• Designed user flows, wireframes, prototypes, and interfaces for interactive consumer experiences
 
• Devised monetization strategies for interactive video content, generating $10MM+ media revenue

• Established guidelines and best practices for creating interactive video experiences

### Manager, Brand Partnerships @ eko
Jan 2016 – Jan 2018 | New York, New York, United States
• Developed integrated marketing campaigns for original series, generating $2MM+ media revenue

• Designed visuals and authored copy for site content and digital brand campaigns

• Analyzed interactive content performance, creating a data-driven benchmark system rich with insights to inform creative best-practices and content strategies

### Graphic Designer @ Northwestern University
Jan 2015 – Jan 2016 | Evanston, IL
• Designed visual identities and graphics for the 2015-2016 mainstage theatrical season

• Worked cross-functionally to craft cohesive, cross-channel print & digital awareness campaigns


## Education
### Bachelor of Arts in Communication
Northwestern University


## Contact & Social
- LinkedIn: https://linkedin.com/in/adabird
- Portfolio: https://alexbird.design

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Source: https://flows.cv/alexbird
JSON Resume: https://flows.cv/alexbird/resume.json
Last updated: 2026-03-29