# Alex Chang > Design leader and educator Location: Seattle, Washington, United States Profile: https://flows.cv/alexchang It all started in the crowded waiting area of a California Department of Motor Vehicle (DMV) office where I started reading Don Norman’s seminal book, The Design of Everyday Things. While immersed in the book, I was beyond elated to discover that there existed a field/discipline that matched how my inquisitive mind was constantly questioning why things all around me (digital or physical) were designed and created. Since that englightening afternoon, this journey has taken me through companies like Amazon and Google and a higher education institution (University of Washington) where I have worked with and learned from the best practitioners and leaders who have influenced and shaped me into the design leader and educator I am today. Throughout my 18+ years of experience in the UX and interaction design space, I have been a human-centered design champion, a design and system thinking advocate and educator, and a compassionate and empathetic leader who has built and led design teams across multiple industries in large and mid-size technology companies and a consulting firm in creating and delivering first-class experiences and solutions for customers and businesses. I also have a passion for teaching and mentoring. I love sharing my knowledge and vast collection of resources with others. I am constantly looking to inspire and cultivate interest in people to explore the area of design. The reward of helping others advance in their learning and shepherding new generations of designers motivates me to continually hone my chops and expand my repertoire. ## Work Experience ### Sr. Principal Product Designer, Analytics + AI @ Oracle Jan 2025 – Present | Seattle, Washington, United States Senior Principal Design Leader focused on enterprise analytics and AI. I lead end-to-end product strategy and design across Oracle Fusion apps and platforms—partnering with PM, Engineering, and Research to ship human-centered, data-informed experiences at global scale. I advance Oracle’s data visualization systems and AI patterns to turn complex data into clear, decision-ready stories—and create agentic workflows that blend ML insights, interactive visuals, and planning to drive action. Known for elevating teams, mentoring designers, and delivering polished, scalable solutions from concept to production in fast-paced environments. ### Director, Product Design @ UiPath Jan 2023 – Jan 2025 | Zurich, Switzerland ### Head of UX, Merchant Identity Pillar, Google Commerce @ Google Jan 2022 – Jan 2023 | Zurich, Switzerland ### Staff UX Designer, Google Cloud @ Google Jan 2020 – Jan 2022 | Seattle, Washington, USA & Zurich, Switzerland ### Adjunct Professor in Interaction Design @ University of Washington Jan 2014 – Jan 2022 | Greater Seattle Area Adjunct professor/visiting lecturer for the Foundations of Interaction Design course at the University of Washington. Introduced undergraduate students to the challenges of designing interactive systems. Led students through a series of lectures, discussions, and projects to explore the principles of interaction design and the role of designers in the development of interactive products, systems, and services. ### Senior User Experience Design Leader, Taskless @ Amazon Jan 2020 – Jan 2020 ### Head of UX Design, Amazon Retail – Consumables @ Amazon Jan 2019 – Jan 2020 | Greater Seattle Area ### Design Lead, Amazon Devices – Fire TV @ Amazon Jan 2018 – Jan 2019 | Greater Seattle Area Led strategic design and system thinking around the future of TV interface and interaction design. ### Senior User Experience Designer, Amazon Automotive @ Amazon Jan 2017 – Jan 2018 | Greater Seattle Area Led UX design for Amazon Retail Automotive. Worked both the Amazon Vehicles and the Parts & Accessories team in establishing product roadmaps and design visions as well as crafting tactical interaction design to improve the overall customer experience. ### User Experience Designer, Amazon Automotive @ Amazon Jan 2016 – Jan 2017 | Greater Seattle Area Led UX design for Amazon Retail Automotive. Worked both the Amazon Vehicles and the Parts & Accessories team in establishing product roadmaps and design visions as well as crafting tactical interaction design to improve the overall customer experience. ### Senior UX Design Lead @ Point B Jan 2015 – Jan 2016 | Greater Seattle Area Leading UX and interaction design efforts for internal applications, projects, and initiatives. Creating a practice framework for human-centered design and design thinking. Developing and leading design thinking workshops and presentations. Serving as an expert resource for areas such as interaction design, information design, user experience design, Web and mobile application design. ### Solutions & User Experience Architect @ Point B Jan 2005 – Jan 2015 Began developing a human-centered design practice framework in the firm. Educated and advised on design thinking methodology for both internal and external projects. Served as both the UX design and technical development lead for external Web sites, enterprise portal, and internal business application projects. Created wireframes and prototypes for Web applications development. Designed and conducted user research. Developed and maintained UI design and coding standards. Managed design and development vendors and resources. Identified internal application gaps, prioritized needs, developed/tested/deployed solutions. Provided knowledge leadership and resources on user experience design, interaction design, information design, Web and mobile design patterns and standards, usability, and accessibility. ### Information Technology Manager @ Bibles for America Jan 2002 – Jan 2005 Led the redesign effort for organization Web site (www.bfa.org) to serve 500,000 Bible recipients through its free Bible distribution program. Designed, planned, and implemented enterprise portal system and n-tier Web applications. Served as a knowledge source for UX design, visual design, database design, and programming best practices. Identified hardware and software requirements; responsible for vendor review, selection, and purchase process. Recruited and managed a team of six Web application developers and graphic designers. ### Web Project Manager @ Northwest Hospital, Information Systems Jan 2000 – Jan 2001 Managed the design, development, testing, implementation, and support of Web-based applications. Identified business requirements and developed functional specifications. Prototyped new applications and worked with developers and interns to assure application completion and quality. Maintained production applications and intranet content; responsible for issue resolution, application enhancement, and content publishing. Directed Web team interns in the update of departmental sites. Coordinated with Technical Services resources. ### Information Technology Management Consultant @ Ernst & Young Jan 1997 – Jan 1999 Designed, implemented, and supported information systems for major corporations, including: Catholic HealthCare West Shared Business Services-Assisted in implementation of imaging system for 37 medical facilities. Oversaw the imaging server and workstations installation and support process. Designed electronic documentation transfer workflow and folder structure. Built and maintained automated system test scripts. Developed and supervised testing staff. Nissan Motors Corporation USA-Assisted in Y2K system conversion and delivery. Surveyed system functions and coordinated between the conversion team and client expectations. Built automated system test scripts. Created, refined, and completed project charters and project turnover documents. Assisted in resource management and workplan tracking. Developed and maintained client inventory database. ## Education ### Master's degree in Human-Computer Interaction & Design University of Washington, Master of Human-Computer Interaction + Design ### Bible Truth and Church Service Training Living Stream Ministry ### Bachelor's Degree in Mathematics with an economics emphasis University of Washington ## Contact & Social - LinkedIn: https://linkedin.com/in/alexychang --- Source: https://flows.cv/alexchang JSON Resume: https://flows.cv/alexchang/resume.json Last updated: 2026-02-23