# Alex Couch > Head of Design at Earth Location: San Francisco Bay Area, United States Profile: https://flows.cv/alexcouch 📙 Portfolio/projects at alexcouchdesign.com 👋 I'm a Product Designer in Northern California with experience in startups and agencies. I'm a generalist, but have especially spent time in interaction design, design systems, data viz, web design, AI, and A/B testing. I believe that iteration, testing, and feedback (quant and qual) are keys to good design and growth. I've worked on collaborative design teams and solo, for stakeholders and for clients, writing decks and writing code (HTML, CSS, a little JS/JQuery) and no-code (Figma, Figma Make, Framer, Webflow, Bolt.new, Claude Code). ## Work Experience ### Head of Design @ Earth Jan 2024 – Present Overseeing all things Design, from Marketing (print, digital channels, and web) through to deep internal UI work. We've already migrated our whole public site to a new design system and CMS, and done some promising work on our deeper HMI UI systems, too, including AI-powered prototyping. ### Design Team Lead @ Parabola Jan 2020 – Jan 2024 | San Francisco Bay Area Scaled the Design practice across UI/UX, Design Systems, Web (multiple times), and design management and process. Released major features, major redesigns, and worked on several AI features in my time there. ### Designer @ Plaid Jan 2019 – Jan 2020 | San Francisco Bay Area ### Independent @ Indepedent Consultant Jan 2019 – Jan 2019 | San Francisco Bay Area Worked on web, user flow, and UI projects. ### Lead Product Designer @ Tulip Jan 2019 – Jan 2019 | San Francisco Bay Area Leading the design efforts, from brand work to frontend specs. Please note: Due to a company acquisition and layoffs, I left only after a short time. ### Senior Product Designer @ Hired, Inc. Jan 2017 – Jan 2019 | San Francisco Design systems, website, flows, and other growth initiatives at Hired. ### Product Designer @ ThoughtSpot Jan 2016 – Jan 2017 | Palo Alto, CA ### Interaction Designer @ Cooper Jan 2015 – Jan 2016 | San Francisco Bay Area I worked with other designers--from strategists to visual designers--to design interfaces and services. I'm involved in the entire project process, from research through execution. ### User Experience Designer @ Mad*Pow Jan 2015 – Jan 2015 | Oakland, California I did the research, planning, and design needed to create usable and useful interfaces, including websites, online tools, reports, data visualizations, and more. ### Growth Marketing Contracting @ Indepedent Consultant Jan 2014 – Jan 2015 | San Francisco I helped optimize the website and blogs to increase new user conversion rates. This included collaborating with design agencies to create new pages and banners. I also established baseline web analytics setups. ### Sr. Manager, User Growth Marketing @ Practice Fusion Jan 2013 – Jan 2014 | San Francisco Bay Area I was in charge of a team responsible for getting new users for Practice Fusion's Electronic Health Record (EHR). That included advertising across various channels, website optimization, referral programs, lead gen, analytics, and more. ### Communications Supervisor @ Eleven, Inc. Jan 2011 – Jan 2013 | San Francisco I was on the Communications Strategy (Media) team at Eleven, working primarily on the Virgin America account, but also on Union Bank and Viator during different periods. ### Media Planner @ Universal McCann Jan 2010 – Jan 2011 I was responsible for the tactic-level management of Microsoft Office media campaigns, which included programs in digital, print, mobile, and custom media. ### Creative Asset Management Intern @ Modernista! Jan 2009 – Jan 2009 I was the 'head intern' of a team that created and managed a digital corporate library; it contains over over 25K images, documents, and other creative assets. We trained Modernista's other employees to use the archive through group trainings and one-on-one sessions; I wrote training guides to facilitate this process. I also worked with an intern team (as an 'account director' and 'copywriter') to develop a mock international advertising campaign for HUMMER. ### Integrated Marketing Intern @ CM Communications Jan 2008 – Jan 2008 I assisted in day-to-day activities of a PR office. I collected clips, pitched to media contacts, and answered telephones, among fulfilling other duties. I also completed special projects for departments across the agency, including reviewing/editing written copy, preparing visual materials for brand concept presentations, and conducting research for client pitches. ## Education ### Communications in Advertising, History, Humanities Boston University ### Art in Music, Economics, Government, History Mountain Brook High School ## Contact & Social - LinkedIn: https://linkedin.com/in/alexcouch - Portfolio: http://bit.ly/couch-portfolio --- Source: https://flows.cv/alexcouch JSON Resume: https://flows.cv/alexcouch/resume.json Last updated: 2026-04-13