Spearhead initiatives in AI, experimental design, UX, tech and quantum computing to support material scientists identifying formulations for advanced recycled materials made with ocean bound plastic waste and captured CO2 for net-zero eyewear.

Responsible for model-UX architecture, agent reliability patterns, trust infrastructure, and long-horizon workflow integrity across LLM-driven systems.

PIONEERING AGENTIC ARCHICTURE

Founded and led the architecture, product strategy, and execution of an adaptive knowledge platform using LLMs to unify intent, memory, and action into a cohesive agentic system.

DEFINING E2E AUTOMATION

Architected the end-to-end conversation and interface design for Gemini-like automated actions and decision flows, focusing on human–AI teaming, uncertainty handling, and the unification of fragmented digital life.

HANDS-ON BUILDER & EXEC LEADER

Drove the hands-on design of the core user experience, defining how the adaptive knowledge model connects user intent, memory, and next steps in an intuitive and genuinely human way.

EXECUTIVE STRATEGY & SCALE

Executive design leader responsible for the brand and unified design strategy across the merged GoTo Group (Gojek + Tokopedia), orchestrating the efforts of a 300+ global design team for a platform generating $28B+ in annual Gross Transaction Value (GTV).

ECOSYSTEM SYNERGY

Defined the cross-platform strategy to strengthen ecosystem synergies and customer growth through increased usage and cross-pollination between ride-hailing/fintech and e-commerce services.

HIGH-IMPACT INVESTMENT

Partnered with C-level leadership to strategically direct design resources into high-growth, high-revenue areas (e.g., Financial Services, Logistics, Electric Vehicles), driving immediate business outcomes.

GLOBAL EXPANSION MANDATE

Managed the design organization and brand efforts supporting deeper demographic expansion in Southeast Asia's largest markets (Indonesia, Singapore, and Vietnam).

MASSIVE ORGANIZATIONAL SCALE

Directed the strategy and operations for a 175+ person global design team across 20+ business units, responsible for the user experience of a super-app ecosystem with 1B+ downloads and millions of daily transactions.

STRATEGIC GROWTH & SYNERGY

Defined the end-to-end design and brand strategies that drove significant customer growth and ecosystem synergies, achieving the highest levels of customer engagement across on-demand, e-commerce, and financial technology services.

EXECUTIVE MENTORSHIP & CULTURE

Mentored and developed 20+ senior design leaders (VPs, Directors) and successfully spearheaded large-scale organizational change that accelerated the speed and impact of the entire product and engineering organization.

BRAND & EFFICIENCY

Refined and repositioned the overall brand strategy to align identity across the complex ecosystem, reducing product and marketing costs while supporting major demographic expansion across key markets.