# Alex Emslie > Product Designer at Meta Location: San Francisco, California, United States Profile: https://flows.cv/alexemslie I’m a product designer with a background in software development, bringing a unique blend of technical fluency and user-centered design to my work. At Meta, I’ve contributed to Ads Manager and AI tooling that streamlines our internal developer productivity — building products that serve both global advertisers and internal teams. My strength lies in translating complex, highly technical challenges into simple, intuitive experiences. I love collaborating with cross-functional partners — especially other designers, engineers, and researchers — to uncover elegant solutions that make an outsized impact. I thrive at the intersection of design, technology, and problem-solving, and I’m energized by opportunities to make complicated systems feel seamless for the people who rely on them. ## Work Experience ### Product Designer @ Meta Jan 2021 – Present | Menlo Park, CA Designed and evolved the campaign table in Ads Manager, the central workspace for advertisers managing billions in ad spend. Focused on turning complex campaign data into clear, actionable workflows that help advertisers optimize performance and grow revenue. Partnered closely with PMs, engineers, and researchers to ship scalable solutions that balanced usability, clarity, and business impact across the Ads ecosystem. Led design on an internal AI-powered code review tool, enabling developers to leave, address, and resolve feedback on diffs more effectively. This work streamlined collaboration across engineering teams and improved developer productivity at scale. Leveraged my technical background as a former developer to bridge design and engineering perspectives, ensuring tools were not only intuitive but also practical to implement and maintain. ### Product Designer @ Copper Jan 2019 – Jan 2021 | San Francisco From ideation to deployment, the product design team at Copper specializes in understanding our customers wants, pains and needs. Using discovery research our team is able to identify areas of improvement in our application along with net new features that would benefit our customers. Being engrained on a feature pod, my focus was working closely with engineers and product management to identify and design solutions for our customers using modern UX thinking. User Focused Thinking - Define the problem - Validate your problem - Proto Personas - Design crit and workshops - MVP & feature prioritization, from customer feedback - Usability testing - Iteration and deploy ### Lead Web Developer @ Copper Jan 2017 – Jan 2019 | San Francisco Bay Area Lead the development team managing all web marketing assets. Owner of copper.com. Worked with the demand generation team to drive inbound leads and implement rigorous testing. Helped with initiatives to rebrand and rebuild the marketing site. Lead the initiative to switch to a full content management system. Worked with the design systems team to understand and componentize both marketing and product components. ### Web Developer @ AppDirect Jan 2014 – Jan 2017 Built and maintained company managed websites, using HTML/CSS/JS and Ruby on Rails. Helped maintain our UI component library for our marketing site. Worked with stakeholders in other departments to drive company wide initiatives for sales and marketing. Implemented and maintained our web analytics tools including, Google Analytics and Heap Analytics. Managed the development side of Hubspot, our marketing CRM and Campaign Monitor, our email delivery tool. ### Product Designer @ GivingData Jan 2014 – Jan 2014 | San Francisco Redesigned UI and developed front end code for GivingData product using AngularJS and Twitter Bootstrap. Used Highcharts JS library to build dynamic graphs and charts for data visualization. ### Designer @ Gamut Jan 2011 – Jan 2013 | San Francisco, CA Worked with businesses to design and build their web identity. Designed, built and maintained sites for emerging and established companies ranging from 4 - 1,000 employees. Designed and built scalable media rich advertisments for high traffic ad networks. Used custom Google Analytics to track and record web interactions. ### Property Manager @ Premier Properties Jan 2009 – Jan 2011 Managed Commercial Buildings ranging from 1,000 sq ft. retail shops to 20,000 sq ft office buildings. Budgeted operating expenses for each building and. Managed construction projects. Assisted in leasing commercial buildings. Scheduled tours with prospective tenants and created flyers distributed to local Brokers. Created company database for all managed properties. Set up and maintained budgets for each fiscal year. Monitored operating expense trends. ### Inside Sales Representiatve @ Sana Security Jan 2005 – Jan 2005 Worked on a team that controlled all sales activity for the East Coast. Developed excellent sales skills as well as strong customer support skills. Team focused mainly on up-selling customers from demo products to fully licensed software. Learned team building skills, while working with in house sales team. ## Education ### Bachelors in Political Science Arizona State University Jan 2004 – Jan 2009 ### UX Design General Assembly Jan 2020 – Jan 2020 ## Contact & Social - LinkedIn: https://linkedin.com/in/alex-emslie-62128820 - Portfolio: http://alexemsliedesign.com - Portfolio: https://www.copper.com --- Source: https://flows.cv/alexemslie JSON Resume: https://flows.cv/alexemslie/resume.json Last updated: 2026-03-30