# Alex F.

> Software Engineer at Uber

Location: San Francisco Bay Area, United States
Profile: https://flows.cv/alexf2

Iterating on the future of mobility one cycle at a time

## Work Experience
### Staff Software Engineer - U4B @ Uber
Jan 2022 – Present | San Francisco Bay Area
- Mobile (iOS and Android) technical lead for U4B, overseeing multiple projects in the Uber for Business Org
- Full stack engineer working across backend and mobile stacks on multiple features improving Uber Eats experience for businesses.
- For rides, overseeing multiple initiatives to provide a differentiated and more streamlined experience for business users.
- Mobile lead for Rider Ads and helped build up Uber's initial rider journey Ads business.

### Senior Software Engineer - Uber Transit @ Uber
Jan 2020 – Jan 2022 | San Francisco, California
- Mobile technical lead for Uber Transit.
- Led multiple user experience improvements for Transit Ticketing feature to improve user retention and first purchase funnel through a data driven approach.
- Helped to scale Transit Ticket product to 13 cities in Ohio and Kentucky.
- Led the mobile implementation of the Uber Boat ticketing product that launched in London as Uber Boat and Fire Island Ferry for New York.
- Led the contactless ticketing project, working with Marqeta to create a "Uber Transit Ticket" virtual credit card that can be used to pay for transit trips. Pilot launched in Miami-Dade. 
- Helped with onboarding of Routematch engineer to Uber's tech stack.
- Defined mobile strategy for Routematch's RM7,x product, helping to create a plan to improve its reliability and maintainability leveraging Uber's mobile tech stack.

### Software Engineer II - Uber Transit @ Uber
Jan 2018 – Jan 2020 | San Francisco, California
- One of the first engineer on Uber's Transit team, working across both iOS and Android.
- Helped to build out public transit integration into Uber app with Journey Planning features.
- Led the Transit Ticketing product on mobile and launched the first integration of Transit ticket purchase feature in Denver, and later Las Vegas in collaboration with Masabi.
- Helped to build out Uber's first multimodal experience integrating Transit and UberX for a lower cost option for users.

### Angel Investor @ Zeitro
Jan 2021 – Present | San Francisco Bay Area

### Software Engineer @ PLAYSTUDIOS
Jan 2016 – Jan 2018 | Burlingame, California
- Mobile software engineer building Playstudio's flagship title myVegas slots mobile game.
- In charge of integrating segmentation and a/b testing framework into myVegas.
- Worked on building multiple meta features for the game, such as subscription, dynamic promotional offers etc which became major revenue generators for the product.
- Built internal tools such as local game server simulator, config file editor, automated scriptable ui testing tools etc. to improve development efficiency.

### Software Developer @ AppsVerse
Jan 2013 – Jan 2016 | Cupertino, CA
- Leading the product and mobile engineering effort for World Casino Slots line of mobile gaming products.
- As a core team of 3, built and launched World Casino Slots, Slot power up and Slots Power up 2 on Android and iOS devices. Generated more than 100k installs and more than 5 cents ARPDAU.
- Worked on Photon AppLock for Android, an alternative lock screen for Android with enhanced security and customization features with more than 100k installs.
- Worked on Phoner 2nd Phone for Android. A mobile app that allows users to use alternative phone numbers to call or message from the same phone, with more than 500k installs.

### Co-Founder @ Sabaton Games LLP (acquired, Appsverse)
Jan 2012 – Jan 2015
- Identified a lack of "core" games on mobile platforms and an opportunity to fulfill the market need
- Founded the company in school, pitched for funding and acquired grants from National University of Singapore's venture arm.
- Worked as mobile engineer in building the product with a team of 6. Launched "Aspects", a mobile tower defense game with multiplayer competitive elements.
- Worked on connecting with PR agency, outsourcing sound/music work, social media campaign and marketing.
- Acquired by Appsverse Inc to jump start their mobile gaming initiative.


## Education
### Bachelor of Computing
National University of Singapore

### Minors in Technopreneurship in Management Science and Engineering
Stanford University

### Summer Game Innovation Program
Massachusetts Institute of Technology

### Temasek Junior College

### Anderson Secondary School

### NOC Silicon Valley in batch 24
NUS Overseas Colleges


## Contact & Social
- LinkedIn: https://linkedin.com/in/alexfengzhonghui

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Source: https://flows.cv/alexf2
JSON Resume: https://flows.cv/alexf2/resume.json
Last updated: 2026-04-12