Improved shipment on-time performance and SLA accuracy by 15% through a new API and database system to manage ingestion, storage, and retrieval of the fragmented transit time data spread across partner teams such as Ocean, Air, Trucking and Rail

Architected and developed a bulk upload solution for charge rates, enabling efficient client-driven pricing adjustments and eliminating dependency on time-consuming manual entry for more than 10k charge rules

Maintained internal systems and databases to automate freight quoting, pricing, and invoicing, minimizing manual intervention and enhancing operational speed for Flexport account managers

Built the ads blackout system to enforce compliance during emergencies or sensitive periods, such as the US 2020 election, enabling rapid suspension of political and issue-based advertisements

Created the asset storage system and data model for Facebook’s Ad Library, enabling transparency tools for more than 15 million ads across all Meta platforms

Upgraded the internal ad preview system to support dynamic ads, accurately simulating layouts across diverse devices and platforms

Optimized the Marketing API's data model to seamlessly integrate and support the rollout of new ad formats, increasing advertising diversity across FB platforms

Designed the process for archival of dynamic and catalog ads, improving long-term data governance and ensuring necessary information is captured for compliance and auditability