# Alex Hutchison

> Senior Software Engineer | Turning Product & Marketing Intent into Shipped Software

Location: Brooklyn, New York, United States
Profile: https://flows.cv/alexhutchison

Senior software engineer who builds and scales user-facing platforms at the intersection of product, marketing, and growth, operating in the translation layer between technical and non-technical teams to deliver real product impact.

I’ve spent nearly a decade working across early-stage and scaling companies, often embedded directly with product and marketing teams, turning ambiguous business goals into shipped, user-facing systems. My experience spans complex product applications, public-facing platforms, growth surfaces, and internal tooling, with an emphasis on clarity, judgment, and execution over technical novelty.

I care deeply about software quality and user experience in practice, not just in principle: from performance and accessibility to maintainable component architecture and thoughtful tradeoffs. I’m comfortable making opinionated decisions, explaining why they matter, and adjusting when new information changes the constraints.

I’ve actively reworked my development process to incorporate modern AI tooling in a disciplined way,  starting from clear specifications, reasoning about when to use prompts, workflows, or agents, and designing systems that keep humans firmly in the loop. I’m comfortable upending existing habits, learning new paradigms quickly, and adopting emerging technology with both confidence and skepticism, focusing on correctness, usability, and real leverage rather than novelty. I’m less interested in automating judgment than I am in augmenting it.

I’m known for strong communication and cross-functional collaboration. I’m comfortable representing engineering in non-technical contexts, partnering closely with design, marketing, data, and leadership, and helping teams align on what to build, why it matters, and how to ship it well.

Technologies: TypeScript, React, Next.js, Node, REST APIs, HTML/CSS, Tailwind CSS, motion.dev. Analytics and experimentation instrumentation (GTM, event design, A/B testing in partnership with data teams). Component architecture and design systems for user-facing platforms. API integrations, email campaign development, and accessibility-aware frontend development (WCAG).

## Work Experience
### Senior Software Engineer @ Syndica
Jan 2023 – Present | New York City Metropolitan Area
•	Built and helped technically direct a large, multi-surface Next.js platform spanning core product functionality, public-facing marketing pages, CMS-driven content, and growth surfaces, supporting the company from early traction through scale.

•	Acted as a cross-functional engineering partner to product, marketing, and leadership, translating ambiguous business and product goals into shipped, user-facing systems with an emphasis on clarity, maintainability, and long-term leverage.

•	Led frontend architecture decisions for complex user-facing workflows, balancing performance, accessibility, and developer ergonomics while establishing patterns adopted across the codebase.

•	Partnered with marketing and operations to design and implement analytics and experimentation instrumentation (GTM, event tracking), enabling clearer insight into user behavior, funnel performance, and launch effectiveness.

•	Designed and built internal tooling and third-party integrations, including a Slack-integrated support bot, to improve operational efficiency and reduce response time for customer-facing teams.

### Lead Front End Engineer, Brand Design @ Qualia
Jan 2022 – Jan 2022 | United States

### Frontend Engineer @ Qualia
Jan 2020 – Jan 2022 | San Francisco, California, United States

### Software Engineer @ Zeus Living
Jan 2018 – Jan 2020 | San Francisco Bay Area

### Fullstack Engineer @ NIO
Jan 2017 – Jan 2018 | San Jose, CA

### Frontend Engineer @ RED Interactive Agency
Jan 2015 – Jan 2017 | Santa Monica, CA


## Education
### Computer Software Engineering
Hack Reactor
Jan 2015 – Jan 2015


## Contact & Social
- LinkedIn: https://linkedin.com/in/akhutch

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Source: https://flows.cv/alexhutchison
JSON Resume: https://flows.cv/alexhutchison/resume.json
Last updated: 2026-03-22