• Lead and implemented new persona models across the company

• Leading the implementation of success metrics for product/design/engineering across all teams

• Introduced behavior design framework for more transparent process of defining goals through explaining UX/UI decisions to stakeholders

• Grew team from 2 to 10 designers during the pandemic and created a team seen as a necessity instead of a nuisance

• Owned design features from research to production

• Various product results including new experiences for platform wide dark theme, temporary alert silencing, compliance results, creating RBAC assignments, new global navigation etc.

• 1st and 3rd place hackathon winner 2 years in a row (defending champ)

• Learning about all things kubernetes / cloud / security

• Design Squad leader helping other designers achieve business and design related goals

• Creating an enjoyable environment where people can have fun while solving hard problems

As the founding and sole designer at the cryptocurrency company, I strategized solutions, coordinated touch points and designed all elements and experiences for the products and business. I was responsible for all areas of design:

• product design

• experience design

• behavior design

• user interface design

• graphic design

• everything in between

Products I designed:

• iOS and Android Apps

• Chrome plugin

• product web interface

• on-boarding sequence

• entire cryptocurrency exchange

• entire email campaign creator

• all company websites

• social media campaigns

• video scripts

• print materials

Designed apps for mission-based companies. Clients were in fields of sustainability, health, wellness, mindfulness and education.

• Trained in Stanford Dr. BJ Fogg’s Behavior Design method

• Completed Master Class in BJ Fogg’s Tiny Habits course