Consistently exceeding membership sales goals while adapting priorities to floor conditions; whether on a stocking shift or a busy register, focusing on what the team and customer actually need in the moment. Recognized by management for leading by example and setting a visible standard for customer engagement across different store contexts.

Demonstrated situational awareness across shifting priorities, adjusting focus based on context rather than defaulting to a single playbook.

Led visual design for premium streaming experiences across Roku's embedded platform, partnering with design lead on interaction strategy and collaborating with product, engineering, and QA to ship B2C features at scale across a platform that grew from 15M to 55M active accounts during this period.

Designed end cards and watch-next recommendations to drive continued content consumption on a platform that scaled from 3.5B to 17.4B streaming hours per quarter, accounting for multiple user behaviors: immediate selection, extended browsing, credit-watching, and idle states

Shipped premium subscription experiences for The Roku Channel with HBO, Showtime, and Cinemax, creating visual merchandising that drove user conversion on a channel that grew to reach US households with an estimated 70M people

Built content discovery systems with personalized recommendations and dynamic visual treatments, contributing to The Roku Channel ascending to a top 5 channel by active account reach on the platform

Delivered scalable visual solutions across Roku's full hardware lineup, designing with awareness of BOM differences between budget and premium device tiers to maintain consistent visual quality within real per-device performance constraints

Led visual brand integration with major content providers, translating partner requirements into platform-consistent experiences as platform revenue grew from roughly $57M to over $530M per quarter

Contributed visual design across an early-stage connected home product, supporting investor-facing materials, product demonstrations, and retail packaging.

Created visual designs for investor presentations and product demonstrations, applying clear visual communication to complex hardware concepts

Designed a retail packaging system aligned with premium product positioning and brand identity

Supported rapid visual iteration workflows for stakeholder collaboration and prototype development

Built the visual design language for Roku's TV operating system from the ground up without an existing framework, establishing patterns designed specifically for constrained hardware during the platform's foundational growth years.

Established visual design standards adopted by 50+ major content partners including ESPN, PBS, Disney, and Hulu, balancing partner brand requirements with platform consistency as Roku scaled to over 11M active accounts

Built comprehensive design system documentation for Roku TV OS, creating reusable patterns that enabled rapid partner onboarding across a growing platform ecosystem

Collaborated on technical implementation strategies addressing FCC requirements, accessibility standards, and international localization while maintaining visual quality

Developed interface layouts and content presentation strategies in direct collaboration with product teams, informed by business requirements and user feedback

Web tools and website designer. I also assisted in the daily upkeep of highly technical and scientific information on BD Biosciences’s corporate website.