# Alex Lambert > Product Design Director | New tech UX + 0→1 | AI, Fintech, SaaS | Built/led teams 1→20+ Location: Oakland, California, United States Profile: https://flows.cv/alexlambert 🤠 Product design leader with 21 years in design and 14 years leading teams (5–20+). I help companies turn complex technology into clear, shippable products - and build the teams and systems to keep shipping. Recent work includes leading product + brand across multiple product lines, launching new products and major features, and rebuilding design systems to improve consistency and velocity. I’ve led 0→1 and scale efforts across AI, SaaS, fintech/crypto, and marketplaces, partnering closely with Product and Engineering from strategy through execution. I’m currently looking for Product Design Manager / Director roles where design is a strategic lever: clarifying product direction, leveling up craft, and building durable systems that scale. ## Work Experience ### Design Founder @ Stealth Startup Jan 2025 – Present ### Advisor @ Market Town Software Jan 2025 – Present Bitcoin for the next 100 million people. ### Design Lead @ Bonfire Jan 2025 – Present ### Director Of Design @ BitGo Jan 2023 – Jan 2024 • Led product & brand across 7 verticals, kicked off brand refresh, launched 2 new products, 5 major features, and established future product vision ### Head of Design @ Airkit Jan 2022 – Jan 2023 • Concepted & launched an AI powered prompt-to-app builder using ChatGPT LLM which pivoted company to be AI first and led to acquisition by Salesforce (now Agentforce) • Designed data-state feature and versioning, allowing users to QA test app instances • Modernized Figma libraries & design system to improve WCAG accessibility, design velocity and craft while enabling greater product scale and B2B2C white–labeling ### Head Of Design @ Windranger Labs Jan 2021 – Jan 2022 | Oakland, California, United States • Built and scaled agency style design team from 0 to 11 across DeFi, NFT, and DAO tools, launched 8 products, 13 brands, and 4 major events in less than 12 months • Drove design across multiple web3 initiatives (Game 7, Sozu House, Mantle, $CAR) and produced events at NFT NYC, Art Basel, and a blockchain & design panel at SXSW ### Design Manager @ DFINITY Jan 2020 – Jan 2021 | Remote • First design hire, built Dfinity’s design team across product, brand, and partner experiences, launched Internet Computer (ICP) and tools used by 2M+ users & devs • Designed governance, token management, and dev tools for the ICP ecosystem, and launched multiple sub brands such as Motoko, InternetComputer.org, &The Reboot ### Head of Product & Design @ Sixup PBC, Inc. Jan 2019 – Jan 2020 | San Francisco Pre series A startup focused on loans for high achieving, low income students where I oversaw product, design, and engineering ### Director Of Design @ Originate Jan 2018 – Jan 2019 | San Francisco Bay Area • Led ~20 person design org in fast-paced product agency, delivered high-quality solution for complex client challenges through hands-on craft, direction, & mentorship • Revamped pitch strategy, design ops, increased win rate 40% and cut delivery time 20% ### Head of Design @ Getaround Jan 2013 – Jan 2017 | San Francisco Bay Area Responsible for building and leading the design team, copy writers, and media manager. Over my seven year tenure we launched four products in ten markets to over 1.6 million users. During that time our team was responsible for all product, marketing, and brand efforts including multi-city out door ad campaigns, commercial ad production, and multi-platform product launches. Our product work has been featured in keynotes for Apple iOS, WatchOS, and Samsung Gear S3. ### Product Design Manager @ Getaround Jan 2011 – Jan 2013 | San Francisco Bay Area Designed the initial Getaround app, winner of TechCrunch Disrupt 2011. Later launched Instant Rentals product, first in peer-to-peer car rental space, becoming 90% of business in three months leading to business and brand pivot. Designed and launched a complex check-out product with cross-platform fraud check reducing vehicle theft and damage by 80%. Designed internal suite of customer support and fleet management tools to track calls, users, cars, and rentals. ### Product Designer @ Getaround Jan 2010 – Jan 2011 | San Francisco Bay Area ### Founder / Principal Designer @ nü · design agency Jan 2008 – Jan 2011 | San Francisco Bay Area · Led team of designers focusing on product, identity, and marketing projects Clients: Artist Works, BrewLab, Burning Man, Cabulous (Flywheel), Chomp (Apple), ClientShow, Clixtr & PicBounce (RadiumOne), CNET Networks MP3.com / GameSpot.com / TV.com, Design Media, Farallon Construction, Friendster, Getaround, IT’S-IT Ice Cream, Pabst Blue Ribbon, PlaceWidget, The Body Shop ### Art Director @ Swirl Jan 2010 – Jan 2010 Ebay Motors product marketing site and print marketing. ### Senior Designer @ ArtistWorks Inc. Jan 2009 – Jan 2010 Branding and product design for music focused e-learning platform. ### Senior Designer @ Organic Jan 2008 – Jan 2009 Bank of America mortgage product, site, and ads. ### Art Director / UI Designer @ Friendster Jan 2009 – Jan 2009 | Palo Alto, California Redesign of Friendster.com ### Senior Designer @ Agency.com Jan 2008 – Jan 2008 Genius Bar management app design for Apple. ### Product Design Manager @ 3jam, Inc. Jan 2008 – Jan 2008 First reply-all text and text-over-IP messaging app for desktop, web, and mobile. ### Art Director @ MRM Worldwide Jan 2008 – Jan 2008 HP product marketing site ### User Experience Designer @ A Avenue Razorfish Jan 2008 – Jan 2008 ### Freelance @ Burning Man Jan 2005 – Jan 2008 Direct mail and other print collateral. ### UI Designer @ IDEO Jan 2007 – Jan 2007 Microsoft emergency contact product. Chase credit card concept presentation. ### Product Designer @ CNET Jan 2007 – Jan 2007 GameSpot.com, MP3.com, TV.com ### Mobile UI Designer @ PunchCut Jan 2007 – Jan 2007 Sprint & Disney app UI for Nokia phones ### Art Director @ Ogilvy Jan 2005 – Jan 2006 Wellsfargo and Yahoo product marketing websites and ads ### User Experience Designer @ Design Media Jan 2004 – Jan 2005 ### Designer @ Attik Jan 1999 – Jan 1999 Worked on projects for Sony, LucasArts, and Toyota ## Education ### Graphic Communications: Print & Image Management California Polytechnic State University-San Luis Obispo ## Contact & Social - LinkedIn: https://linkedin.com/in/abldotdesign - Portfolio: http://abl.design - Portfolio: https://calendly.com/abldotdesign --- Source: https://flows.cv/alexlambert JSON Resume: https://flows.cv/alexlambert/resume.json Last updated: 2026-04-13