# Alex Lawrence-Richards > Product Designer | Driving Human-Centered Design Across Digital, Physical & Service Touchpoints Location: Brooklyn, New York, United States Profile: https://flows.cv/alexlawrencerichards I’m a Brooklyn‑based product design leader with 18+ years of experience shaping products people rely on every day, from connected fitness to healthcare, e‑commerce, and entertainment. My work spans 0→1 product launches, scaled system design, and cross‑platform experiences for companies like Peloton, Walmart, Cameo, and K Health. I partner closely with product, engineering, and business teams to align design with measurable outcomes, streamline workflows, and deliver delight at scale. Skilled in UX strategy, interaction design, design systems, accessibility, and omni‑channel retail, I thrive at the intersection of business impact and human‑centered craft. 📌 View my portfolio & case studies: www.lawrence-richards.com ## Work Experience ### Staff Product Designer @ Fanatics Jan 2025 – Present ### Principal UX Designer @ Walmart Jan 2024 – Jan 2025 | New York, New York, United States Led design strategy for returns across Walmart’s digital and in-store experiences, shaping omni-channel customer and associate workflows. • Directed UX, service, and industrial design to reduce friction at high-volume retail touchpoints. • Partnered with product, engineering, and operations to streamline transactions for millions of shoppers. • Drove cohesive experiences that connect digital experiences with the physical store journey. ### Staff Product Designer @ K Health Jan 2023 – Jan 2024 | New York, New York, United States Built a multi-tenant theming framework and design system for K Health’s white-label partner apps, enabling faster launches for Cedars-Sinai, Mayo Clinic, and Hackensack Meridian. • Created a scalable token + component framework supporting multiple health-system partners while preserving brand requirements. • Enabled faster launches by documenting usage and guardrails so engineering could theme without constant design support. • Improved consistency and accessibility across iOS and Android partner variants. • Collaborated with clinicians and product on comprehension and safety. ### Founding Product Designer @ Nivelo Jan 2022 – Jan 2023 | New York, New York, United States Founding designer, built a 0→1 B2B fintech product and design system, delivering GA in ~6 months. • Led end-to-end design from discovery through QA sign-off to ship the 0→1 MVP → GA in ~6 months. • Designed core workflows: employer onboarding, payroll run setup, risk review/exception handling, reconciliation, and status visibility. • Built the design system (tokens, components, usage guidance) and design-ops cadence to speed engineering delivery. • Authored specs and patterns that reduced ambiguity, improved accessibility, and enabled consistent releases. ### Lead Product Designer @ Cameo Jan 2022 – Jan 2022 | New York, New York, United States • Led iOS and Android design for Cameo’s Talent Team platform, supporting creator-side UX • Designed tools to streamline talent onboarding, engagement, and monetization workflows • Collaborated cross-functionally with Product, Talent, Data Science and Research to inform product direction ### Senior UX Designer @ Peloton Interactive Jan 2019 – Jan 2022 | New York, New York, United States • Drove UX strategy and execution across digital (iOS, Android, Web, TV apps) and hardware platforms (Bike, Tread, Guide) • Pioneered accessibility and internationalization processes integrated into all core product experiences • Partnered with cross-functional teams to develop user-centric fitness and wellness features at scale • Led multi-track design work across connected devices and responsive interfaces ### Senior Product Designer @ GameChanger Media, Inc. Jan 2017 – Jan 2018 | New York, New York, United States • Led end-to-end product design for flagship scorekeeping apps on iOS and Android • Drove enhancements to live game tracking UX and team management tools ### Owner/President @ ALR Media LLC Jan 2004 – Jan 2018 | New York, New York, United States Clients: Stuart Weitzman, Bloomingdales, Def Jam Enterprises, Grammy-award winning artist Kelly Rowland, ELEW (Eric Lewis), IHS Markit, Best Buddies Illinois and Chicago Dance Marathon ### Principal Product Designer @ The Princeton Review/Tutor.com Jan 2014 – Jan 2017 | New York, New York, United States • Oversaw product design for mobile and web learning platforms across tutoring and test prep • Championed lean UX practices to speed delivery and reduce time-to-learning validation • Defined interaction models and design systems that streamlined development workflows ### Senior Product Designer @ TheLadders Jan 2013 – Jan 2014 | New York, New York, United States • Designed and launched three mobile job search apps with over 1M downloads • Applied agile and lean UX approaches to prototype and ship features quickly ### Art Director @ WeightWatchers Jan 2013 – Jan 2013 | New York, New York, United States • Led digital design for member portal, international homepages, and email marketing campaigns • Directed cross-channel creative execution for global wellness initiatives ### Art Director @ Ketchum Digital Jan 2012 – Jan 2013 | New York, New York, United States • Led client design for Con Agra (Chef Boyardee), Frito Lay (Cheetos), Fruit of the Loom, Pfizer, FedEx, Philips ### Art Director @ WeightWatchers Jan 2011 – Jan 2012 | New York, New York, United States • Led digital design for member portal, international homepages, and email marketing campaigns • Directed cross-channel creative execution for global wellness initiatives ### Art Director @ Return Path Jan 2010 – Jan 2011 | New York, New York, United States • Developed a refreshed brand system across digital, print, and trade show materials • Delivered scalable templates and assets for marketing and sales teams ### Senior Designer @ Edelman Digital Jan 2007 – Jan 2009 | New York, New York, United States • Led client design for American Heart Association, Ben & Jerry’s, Brita, AXE, Microsoft, Empire State Building, AstraZeneca, Chipotle ## Education ### BA in Journalism & Mass Communications, Art & Art History University of Iowa Jan 2002 – Jan 2007 ## Contact & Social - LinkedIn: https://linkedin.com/in/alexlr - Portfolio: http://www.lawrence-richards.com --- Source: https://flows.cv/alexlawrencerichards JSON Resume: https://flows.cv/alexlawrencerichards/resume.json Last updated: 2026-03-30