# Alex Liston

> UX Design & Research Leader | Ex (TiVo, Yahoo!, Liberate, Apple)

Location: Menlo Park, California, United States
Profile: https://flows.cv/alexliston

Experienced UX innovator with over 20 US patents. Known for continuously improving efficiency and continuity through flexible processes, promoting accountability, reducing noise, and amplifying contributions. I'm driven by transforming complex technologies into user-centered solutions aligned with company goals.

## Work Experience
### Mentor @ StartX
Jan 2025 – Present | Palo Alto, California, United States
As a member of the StartX Board of Advisor Mentorship Program I focus on User Experience prioritization and principles when mentoring founders participating in the accelerator program.

### Vice President, Design & Research @ Xperi Inc.
Jan 2022 – Jan 2024 | San Jose, California, United States
Led a 20+ person team in Market Research, User Research, and UX Design for various product portfolios.
Transformed team to enhance TiVo, HD Radio, AutoStage, Play-Fi, IMAX Enhanced and other product offerings.
Implemented innovative strategies to improve user experience and drive product success.
Developed skills in team leadership, market research, user experience design, and product portfolio management.

### Sr. Director, Design and Research @ Xperi Inc.
Jan 2021 – Jan 2022 | San Jose, California, United States

### Sr. Director, TV User Experience @ TiVo
Jan 2015 – Jan 2021 | San Jose, California, United States
Structured and managed a talented, effective, and productive organization of Visual Designers, UX Designers, Prototypers, and Release Managers.
Responsible for delivering product innovation, UX design, consistent visual design, partner customization, and specifications for all retail products, SaaS products, and international partner projects for over 7 million households. 
Collaborated with partners, Product Management, and Engineering Management to define innovative features and to guide the overall roadmap of products.
Regularly presented to Senior Management for feedback and to communicate product design direction.

### Director, User Interface Design @ TiVo
Jan 2009 – Jan 2015 | San Jose, California, United States

### Sr. Manager, User Interface Design @ TiVo
Jan 2003 – Jan 2009 | San Jose, California, United States

### Interaction Designer @ Yahoo
Jan 2003 – Jan 2003 | Sunnyvale, California, United States
Created navigation flows and wire-frame mockups for enterprise productivity tools. Worked closely with visual design and a web development to deliver the completed client front-end to Engineering.

### User Interface Architect @ Liberate Technologies
Jan 1997 – Jan 2003 | San Carlos, California, United States
Provided creative leadership, information architecture, and customer driven vision for the Liberate TVNavigator platform. Delivered interaction design, TV layouts, mockups, and design specifications to engineering and product marketing.

### Human Interface Designer @ Apple
Jan 1996 – Jan 1997 | Cupertino, California, United States
Designed Macintosh Operating System features for organizing, searching, and browsing documents and information within the Macintosh Finder.

### User Interface Designer, Usability Researcher @ Taligent
Jan 1992 – Jan 1996 | Cupertino, California, United States
Conducted interviews to better understand user needs, then designed, defined, and specified Taligent's Human-Computer Interaction metaphor of People, Places and Things for an intuitive, and user friendly enterprise desktop operating system.

### Usability Researcher @ Apple
Jan 1991 – Jan 1992 | Cupertino, California, United States
Designed, conducted, and documented user testing on prototypes developed by Apple's Advanced Technology Group.


## Education
### Bachelor of Science in Cognitive Science
UC San Diego


## Contact & Social
- LinkedIn: https://linkedin.com/in/alexliston
- Website: https://www.listons.net/

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Source: https://flows.cv/alexliston
JSON Resume: https://flows.cv/alexliston/resume.json
Last updated: 2026-04-08