# Alex Long > Product Design Manager at U.S. Bank Location: San Francisco, California, United States Profile: https://flows.cv/alexlong UX Design leader with over 18 years experience designing web, mobile and software applications. I have experience building and leading design teams, scoping and managing projects, defining strategy and presenting to leadership, and mentoring young designers. I have worked with clients in the technology, financial and retail sectors, designing for different platforms and domains for a range of user types, skill levels, and use contexts. I’m passionate about human-centered design and creating simple products. Whether I'm working on a large enterprise system or a small playful app, the challenge is often the same: to create an experience for people that is meaningful, engaging and effortless. While that's easier said than done, when everything falls into place, even the most mundane tasks can be delightful. I bring a strong creative vision to my work, collaborate fluidly with partners, and enjoy explaining design strategy, methods and practices to clients and partners alike. I have a knack for empathizing with customers, explaining design concepts, and articulating the power of design thinking. I have been fortunate to have been a member of UX departments at organizations that put a premium on user-centered design. Member of IXDA and IAI. Past clients and employers include: Apple, Bank of America, Charles Schwab, Cisco, FedEx, HTC, Intuit, Safeway, Symantec, T-Mobile, Twitter and Wells Fargo. Areas of interest and experience: user experience, information architecture, interaction design, UX, design strategy, design thinking, branding, user research, ethnography, competitive analysis, customer journey, personas, prototyping, storytelling, usability testing, UI specifications, design process, governance, Agile, Google design sprint, mobile, web apps, responsive design, service design, iOS, Android, apps, search, help, personalization, CRM, money movement, anticipatory design, virtual assistant, VUI, conversational design ## Work Experience ### Product Design Manager, Money Movement @ U.S. Bank Jan 2020 – Present | San Francisco Bay Area I stepped back to care for an ill family member. I oversee 7-10 people working on cross-functional UX teams for our growing Money Movement products services. These include award-winning applications for core banking tasks like bill pay, mobile check deposit and transfers. Partner with Product, Business, Marketing and Development leaders across the bank to produce innovative experiences within an Agile process. Responsibilities: team leadership, organizational transformation, hiring and staffing, managing teams, design strategy, creative vision and direction. ### UX Design Director @ U.S. Bank Jan 2018 – Jan 2020 | San Francisco, California I oversee 12-20 people working on cross-functional UX teams for three business lines on the west coast, including money movement, customer support and wealth management. These products and services enable customers to perform core banking tasks (like bill pay and transfers), find critical support resources (like contact a banker and troubleshoot problems), and grow their investments (by managing portfolios and sharing account access). Partner with Product, Business, Marketing and Development leaders across the bank to produce innovative Omnichannel experiences within an Agile process. Responsibilities: team leadership, organizational transformation, hiring and staffing, managing teams, design strategy, creative vision and direction. ### UX Design Manager @ U.S. Bank Jan 2017 – Jan 2018 | San Francisco Bay Area Managed 7 staff and contractors for the mobile design team, providing direction on the design and testing of best-in-class solutions for money movement and other domains. Leveraged continuous optimization sprints to address immediate needs and incremental changes. Served also as a design strategist on a high-profile, NextGen project focused on the future state of the U.S. Bank mobile app. Responsibilities: team leadership, sizing and scoping, managing quality of deliverables, design strategy, style guide, creative direction, information architecture and interaction design. ### User Experience Design Consultant @ Self-Employed and contracting Jan 2014 – Jan 2017 | San Francisco, California UX consultant serving in lead client-facing roles from Sr. Designer to Experience Director for notable agencies and companies. Led small teams of 3-5 contractors and staff in the execution of UX design. Agencies included R/GA, Sapient, Razorfish, and John McNeil Studio. Teams were comprised of user experience designers, visual designers, content strategists, researchers, and accessibility consultants. Responsibilities: design strategy, user research, competitive analysis, information architecture, interaction design, wireframes, task flows, user journeys, prototyping, vision and strategy presentations, and team leadership and management. Major clients included CA, MGM, PG&E, T-Mobile, Telstra, Twitter, U.S. Bank. ### Director of User Experience @ Coakley Heagerty Jan 2013 – Jan 2014 | San Francisco Bay Area Direct report to CEO of small Marketing firm, charged with leading the UX engagement for core clients, including Charles Schwab, Cisco and Intuit. Responsibilities: design strategy, competitive analysis, creative direction, information architecture, content strategy, interaction design, prototyping, client presentations. ### Interaction Designer, Project Lead @ Bank of America Jan 2011 – Jan 2013 Lead Interaction Designer on the Money Movement team in the Online Banking group. Managed projects and deadlines for multidisciplinary teams with 5-8 members. Led UX engagements on mobile app projects for transfers, bill pay, and send/request money. Responsibilities: team leadership, sizing and scoping, managing projects and team deliverables, domain research, interaction design, prototyping, usability testing, creative direction, strategy presentations. ### Interaction Designer @ Bank of America Jan 2010 – Jan 2011 Served as a UX contractor in the Online Banking group. Worked on responsive web projects for customer profile settings and multi-factor authentication. Responsibilities: domain research, interaction design, prototyping, usability testing, creative direction, strategy presentations. ### Sr. User Experience Designer @ Wells Fargo Jan 2009 – Jan 2010 Sr. UX Designer on contract with the Wholesale User Experience group, assigned to the redesign of CRM and RPM (relationship profitability management) systems critical to measuring the bank’s bottom line. Responsibilities: team leadership, domain research, design strategy, information architecture, interaction design, user testing, prototyping, strategy presentations. ### Interaction Designer @ Cooper Jan 2008 – Jan 2008 Interaction Designer responsible for generating and documenting designs based on qualitative user research and Cooper’s design methodology. Let go during round of lay-offs due to the recession. Responsibilities: user research, design methodology research, interaction design. ### Sr. Information Architect @ Extractable Jan 2008 – Jan 2008 Senior Information Architect in the Strategy department, responsible for managing multiple projects simultaneously for high profile clients, including Charles Schwab, FICO, GIA, Mervyn’s, Safeway, SUN, and others. Five projects won WMA web awards. Responsibilities: design strategy, usability testing, specifications, research, heuristic evaluation, competitive analysis, information architecture, interaction design, prototyping, client presentations. ### Information Architect @ Extractable Jan 2006 – Jan 2007 Information Architect in the Strategy department, responsible for client projects, including Charles Schwab, FedEx, HTC, Symantec, and others. Promoted to Sr. IA. Responsibilities: research, heuristic evaluation, competitive analysis, information architecture, interaction design, prototyping, client presentations. ### UI Project Manager/Developer @ Network Appliance Jan 2005 – Jan 2006 Worked as a contractor on the web team in the Marketing department, managing over a dozen projects, including redesigning NetApp.com
and a multi-million dollar redesign of the sales intranet. Team received
 a company award. Promoted to UI Project Manager. Responsibilities: project management, information architecture, usability testing, metadata management, development (HTML, CSS, JS). ### Principal Designer @ Spin Box Designs Jan 2001 – Jan 2005 Freelance UX designer supporting several small businesses in Silicon Valley with website strategy, design and production. Responsibilities: requirements gathering, stakeholder interviews, competitive research, information architecture, wireframes, visual design comps, HTML templates. ### Design Consultant @ Apple Jan 2002 – Jan 2004 Served twice as a contractor with the Professional Video Applications department, working on the design and production of user manuals for seven DV applications, including Final Cut Pro, Motion and Compressor. Team received a VIDY award at National Association of Broadcasters show. Responsibilities: graphic production, style guide and graphic library, database management. ### Technical Writer @ Loudermilk & Associates Jan 2000 – Jan 2002 Technical Writer for a small intellectual property firm that developed patent portfolios for high-tech start-ups for Kleiner Perkins and other VCs. Responsibilities: technical research, stakeholder interviewers, flow diagrams, brainstorming, software and networking technologies. ## Education ### MA in History Simon Fraser University ### BA in Anthropology and American Studies University of California, Santa Cruz ### Certificate in Web and Interactive Media Design University of California, Santa Cruz ### Certificate in Technical Writing and Communication University of California, Santa Cruz ### Certificate in Interaction Design Practicum Cooper Professional Education ### Certificate in Visual Interface Design Cooper Professional Education ### Certificate in Communicating Design Cooper Professional Education ### More Professional Education & Training ## Contact & Social - LinkedIn: https://linkedin.com/in/alexlong --- Source: https://flows.cv/alexlong JSON Resume: https://flows.cv/alexlong/resume.json Last updated: 2026-04-13